Navigation Links
Distorting the past: Why do impulsive consumers forget their past indulgences?
Date:6/25/2014

Activities like dieting, saving money, and studying require goal setting and self-control. But even the most disciplined person falls prey to temptation every once in a while. According to a new study in the Journal of Consumer Research, people who distort past memories of their indulgences are more likely to indulge in the future.

"We investigated the possibility that individuals may distort memories of past behavior in order to allow for indulgence in the present. In other words, people may trick themselves into thinking something like, 'I've been good on my diet lately, so I can have this piece of cake,'" write authors Frank May (Virginia Tech) and Caglar Irmak (University of Miami).

Across four studies involving eating, spending, and studying, the authors found that people distort their memories of past indulgences when faced with an opportunity to indulge. This, in turn, leads to greater levels of indulgence. In one study, the authors gave participants candy and allowed thirty minutes to pass. A bag of M&Ms was then placed in front of some participants, but not others. When asked to estimate how many calories were in the candy consumed at the beginning of the study, participants who had consumed M&Ms gave a lower calorie estimate than those who had not consumed the M&Ms. When the opportunity to indulge was not present (the M&Ms were removed), all participants gave a similar calorie estimate.

This information can help banks, health clubs, and companies looking to maximize customer behavior and the choices people make on a day-to-day basis. For example, gym managers might send out emails reminding people how long it has been since their last workoutencouraging impulsive people to come in to exercise and ultimately increase their satisfaction with their gym membership.

People who know they are highly impulsive might want to take steps to accurately remember both past indulgences and moments of self-control (by keep
'/>"/>

Contact: Mary-Ann Twist
JCR@bus.wisc.edu
608-255-5582
University of Chicago Press Journals
Source:Eurekalert

Page: 1 2

Related medicine news :

1. Quadriga Art Offers New Whitepaper: "The Past is the Past: Propel Your Marketing Strategy into the Future"
2. A Blast from the Past: a Prostate Cancer Fundraiser at the Hamptons
3. That impulsive, moody preschooler may grow up to be a problem gambler
4. Impulsive Tots at Risk for Gambling Problems Later: Study
5. Increasing dopamine in frontal cortex decreases impulsive tendency, UCSF-Gallo scientists find
6. Increasing dopamine in brains frontal cortex decreases impulsive tendency, UCSF-Gallo study finds
7. Boys impulsiveness may result in better math ability, say MU researchers
8. Boys Impulsiveness May Add Up to Edge in Math
9. Impulsive College Women at Risk of Drinking Problems: Study
10. UGA researchers identify brain pathway triggering impulsive eating
11. Motivations for gambling, sexual motivation and satisfaction, and impulsive shoppers
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/22/2014)... HealthDay Reporter , TUESDAY, Oct. 21, 2014 ... are only about half as likely as white women to ... indicates, and the racial disparity persists even when donor eggs ... white patients became pregnant after IVF, compared to about 17 ... cycles over two years to tease out the impact of ...
(Date:10/22/2014)... Salamon HealthDay Reporter TUESDAY, ... conventional in vitro fertilization (IVF) -- the incubation of embryos ... a device inside the vagina, new research suggests. Scientists ... called an INVOcell, might sharply cut costs for pricey IVF ... more accessible to those who don,t live near big-city assisted ...
(Date:10/22/2014)... HealthDay Reporter TUESDAY, Oct. 21, ... Ebola while working for NBC News in Liberia has ... isolation unit at Nebraska Medical Center in Omaha, where he had ... A blood test confirmed by the U.S. Centers for Disease ... to Providence, R.I., NBC News reported Tuesday night. ...
(Date:10/20/2014)... PA (PRWEB) October 20, 2014 Allegheny ... minimally-invasive procedure that enables physicians to repair a damaged ... The MitraClip system, developed by Abbott ... (MR), a progressive and life-threatening condition in which the ... blood to flow backward from the heart’s left ventricle ...
(Date:10/20/2014)... 20, 2014 Women’s health specialist, Dr. ... & Gynecology of Columbus, Inc., A Division of MaternOhio ... to more than 100,000 patients annually. Dr. Murphy will ... and stages of a women’s life. She is accepting ... in Westerville and Dublin. , Dr. Murphy offers a ...
Breaking Medicine News(10 mins):Health News:Black Women Fare Worse With Fertility Treatments, Study Says 2Health News:Black Women Fare Worse With Fertility Treatments, Study Says 3Health News:Experimental Infertility Treatment Seems Effective, Cheaper 2Health News:Experimental Infertility Treatment Seems Effective, Cheaper 3Health News:Experimental Infertility Treatment Seems Effective, Cheaper 4Health News:U.S. Cameraman Treated for Ebola 'Free' of the Virus 2Health News:U.S. Cameraman Treated for Ebola 'Free' of the Virus 3Health News:Allegheny General Hospital Introduces New, Beating-Heart Procedure for Mitral Valve Repair 2Health News:Allegheny General Hospital Introduces New, Beating-Heart Procedure for Mitral Valve Repair 3Health News:OhioHealth Welcomes New Women’s Health Specialist to MaternOhio Specialists in Obstetrics & Gynecology of Columbus, Inc. 2Health News:OhioHealth Welcomes New Women’s Health Specialist to MaternOhio Specialists in Obstetrics & Gynecology of Columbus, Inc. 3
... epic, a prince donates his youth to his father so that ... kind of help is at hand now. For scientists say they ... ageing process. And by manipulating that gene perhaps one could live ... in extending the lifespan of animals that are subjected to a ...
... According to the latest on breast-feeding, there is no hard and ... Most young mothers would be more than glad to ... feeding, can prove too painful for motherly feelings to override. ... a horrendous time trying to breastfeed when her daughter Deborah was ...
... nurse to avoid common errors which effect 1in 10 patients. ... workers help spread disease to unexpected quarters. ,The ... the world and lessen the number of health care related ... in both developed and developing countries. ,The nine ...
... higher levels of calcium and vitamin D are significantly more ... damage that can increase risk of cognitive impairment, dementia, ... co-investigators from Duke and the University of North Carolina examined ... (79 men, 153 women) between the ages of 60 and ...
... epidemic diseases has entered the phase of clinical experiments, claimed ... that rely on antigen or antibody test, the new technology ... or RNA, to confirm epidemic diseases such as hepatitis or ... of US National Institutes of Health (NIH). ,Xiang ...
... that can enable the blind to hear what they cannot see ... reads texts through an embedded system and converts them into voice ... it can only read text, but later it is likely to ... team that took six months to develop the device and the ...
Cached Medicine News:Health News:Gene Responsible for Ageing Process Discovered and Calorie Restriction Could Help 2Health News:New Research Promises To Take The Pain Off Breast Feeding 2Health News:New Research Promises To Take The Pain Off Breast Feeding 3Health News:UN Agencys Checklist on Health Care Error 2Health News:Higher Intake of Calcium and Vitamin D Linked With Brain Lesions in Older People 2
(Date:10/22/2014)... , Oct. 22, 2014   Reproductive Medicine ... leader in the field of infertility, presents new ... embryonic screening. The research abstract, released during the ... Medicine (ASRM) meeting in Honolulu, Hawaii ... single gene defect (SGD) pre-implantation genetic diagnosis (PGD). ...
(Date:10/22/2014)... A new report by Allied ... Form, End user, Application and Geography) - Size, Share, ... Opportunities, Segmentation and Forecast, 2013 - 2020", considers commercial ... key trends tracked, it is anticipated that the market ... 2020, registering a CAGR of 6.2% from 2014 to ...
(Date:10/22/2014)... 21, 2014   BioNano Genomics , the ... research centers to purchase an Irys™ System . ... Cancer Institute (NCI), NIH Intramural Sequencing Center (NISC) and ... obtaining a comprehensive view of a genome was ... does not deliver the scalability or reliability to ...
Breaking Medicine Technology:New IVF Research Highlights Improved Genetic Screening Approach To Help Parents Have Healthier Babies 2New IVF Research Highlights Improved Genetic Screening Approach To Help Parents Have Healthier Babies 3Global Disposable Gloves Market Expected to Grow to $7.9 Billion by 2020 - Allied Market Research 2Global Disposable Gloves Market Expected to Grow to $7.9 Billion by 2020 - Allied Market Research 3Global Disposable Gloves Market Expected to Grow to $7.9 Billion by 2020 - Allied Market Research 4BioNano's Irys System Adopted by Leading Genomics Centers for Comprehensive Detection of Human Genome Structural Variation 2BioNano's Irys System Adopted by Leading Genomics Centers for Comprehensive Detection of Human Genome Structural Variation 3
... KALAMAZOO, Mich., Jan. 3, 2011 Stryker Corporation (NYSE: ... its previously announced acquisition of the assets of the ... the approximately $900 million worldwide neurovascular market, which includes ... and ischemic stroke. "With the acquisition of ...
... MED Group, a Managed Health Care Associates, Inc. (MHA) ... website was created to help answer questions for Medicare ... competitive bidding and how patients can receive their medical ... for Medicare and Medicaid Services (CMS) will be implementing ...
Cached Medicine Technology:New Program for Medicare Beneficiaries Will Mean Major Changes Effective January 1, 2011 - The Carolinas 2New Program for Medicare Beneficiaries Will Mean Major Changes Effective January 1, 2011 - The Carolinas 3
... disposable pH catheter is used by ... for evaluating acid reflux events., ... pH monitoring. , ,Alpine's VersaFlex ... catheter on the market (4.7 French), ...
... pH catheters are efficient, economical, eliminate ... greater patient comfort during the test ... systems have been designed to use ... accurate room-temperature calibration. The temperature correction ...
FLEXILOG accessory....
FLEXILOG spare part....
Medicine Products: