Navigation Links
Discus Dental Files Suit to Protect BriteSmile(R) Trademark

CULVER CITY, Calif., June 26 /PRNewswire/ -- Discus Dental, LLC ("Discus") today announced that it has filed a lawsuit in Los Angeles federal court against Florida-based BSML, Inc. ("BSML") charging BSML with breach of contract and violation of Discus trademark rights. By its lawsuit, Discus seeks to end a license agreement with BSML for use of the Discus-owned BriteSmile(R) trademark, a court order prohibiting BSML from future use of the trademark, and damages to its valuable intellectual property rights associated with the trademarked brand.

In 2006, Discus purchased substantially all assets of BSML's predecessor company, Britesmile, Inc., and its related entities, in a transaction valued at $35 million. Discus currently owns the rights to the BriteSmile(R) trademark in connection with teeth-whitening services offered in dental offices, where it is the exclusive supplier of BriteSmile(R) teeth-whitening products and procedures. As part of the transaction, Discus agreed to provide BSML with limited rights to use the BriteSmile(R) trademark, and related patents, for certain teeth-whitening procedures that BSML offers in its spa locations. BSML also retained the limited right to use the trademark for certain types of toothpaste, mouthrinse, and teeth-whitening pens that it offers over the internet and on the QVC home-shopping network.

The lawsuit alleges that BSML has breached the license agreement and violated Discus trademark rights by harming the goodwill, reputation, and value of its BriteSmile(R) trademark based on various BSML actions, including reports that it has charged consumer credit cards for services never performed and closed BSML spa locations without notice and refused to refund pre-paid appointment charges. The lawsuit also alleges BSML improperly has sought its own trademark registrations on variations of the BriteSmile(R) mark in further breach of the license agreement.

"Regrettably, we believe that BSML is conducting its business in a way that damages the image and reputation of our BriteSmile(R) brand," said Robert Cartagena, Chief Operating Officer for Discus. "The apparent misconduct of BSML seriously impairs an asset for which we paid a significant sum and is not representative of how Discus works with its valued customers," Cartagena added.

Discus is represented by lawyers in the New York and Los Angeles offices of the international law firm Chadbourne & Parke, LLP.

About Discus Dental, LLC

Discus is a worldwide leader in innovative dental products, including its signature BriteSmile(R) and Zoom!(R) teeth-whitening systems, as well as its comprehensive offering of outstanding clinical solutions, including restorative materials, impression materials, LED curing lights, a full endodontic product line, and oral hygiene products. For more information about Discus, go to

SOURCE Discus Dental, LLC
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. 19th Annual ISSSEEM Conference to Have Richard Bartlett to Discuss the Physics of Miracles: Connecting to the Quantum Field
2. Governor Rendell Discusses Impact of Budget on Services for Families of Children With Autism
3. WellPoint to Hold Conference Call and Webcast to Discuss Second Quarter Results on July 29, 2009
4. White House Health Reform Stakeholder Discussion Brings Palliative Care to the Table
5. Swine Flu Outbreak at Miami Immigration Center to be Discussed on AFGE Radio Show
6. State Experts Discuss Health Care Reform Efforts and Lessons at PFCD Event
7. Leaders from the Field of Pain Therapeutics to Discuss Latest Discoveries and Breakthroughs at Arrowhead's 3rd Annual Pain Therapeutics Summit
8. Matrixx Initiatives, Inc. Sets Time for Discussion of Recent FDA Action
9. IVANS Hit Experts Available To Discuss the Dept. of HHS Recommendation Of “Meaningful Use” and How Potential Tighter Standards Will Impact the Provider Community
10. The Consumers Role in Medication Safety -- An Interactive Discussion with a Pharmacist on Live TV
11. 2009 ISSSEEM Conference to Have Deepak Chopra Discuss Bridging Science and Spirit
Post Your Comments:
(Date:6/26/2016)... Charlotte, NC (PRWEB) , ... June 26, 2016 , ... Brent Kasmer, a legally blind ... able to be personalized through a fitness app. The fitness app plans to fix the ... solutions currently only offer a one size fits all type program , They ...
(Date:6/25/2016)... ... June 25, 2016 , ... Austin residents seeking Mohs surgery ... of Mohs Surgery and to Dr. Russell Peckham for medical and surgical dermatology. , ... for skin cancer. The selective fellowship in Mohs Micrographic Surgery completed by Dr. Dorsey ...
(Date:6/25/2016)... , ... June 25, 2016 , ... First Choice ... States, named Dr. Sesan Ogunleye, as the Medical Director of its new Mesquite-Samuell Farm ... Medical Director of our new Mesquite location,” said Dr. James M. Muzzarelli, Executive Medical ...
(Date:6/25/2016)... ... ... On Friday, June 10, Van Mitchell, Secretary of the Maryland Department of Health ... of their exemplary accomplishments in worksite health promotion. , The Wellness at Work Awards ... at the BWI Marriott in Linthicum Heights. iHire was one of 42 businesses to ...
(Date:6/24/2016)... ... , ... Those who have experienced traumatic events may suffer from a complex ... as drug or alcohol abuse, as a coping mechanism. To avoid this pain and ... a traumatic event. , Trauma sufferers tend to feel a range of emotions, from ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... OAKLAND, N.J. , June 24, 2016 /PRNewswire/ ... in the design, development and manufacturing of collagen ... and regeneration announced today that Bill Messer ... Sales and Marketing to further leverage the growing ... surgery medical devices. Bill joins the ...
(Date:6/24/2016)... Mass. , June 24, 2016   ... Spaulding Rehabilitation Network,s Dean Center for Tick ... Physical Medicine and Rehabilitation, MIT Hacking Medicine, University ... for Innovation, today announced the five finalists of ... for Lyme disease.  More than 100 scientists, clinicians, ...
(Date:6/24/2016)... June 24, 2016 Research ... "Structural Electronics 2015-2025: Applications, Technologies, Forecasts" ... In-Mold Electronics, Smart Skin, Structural Health ... Structural electronics involves electronic and/or electrical ... structures, replacing dumb structures such as vehicle bodies ...
Breaking Medicine Technology: