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DirectMail.com Signs HealthMedia Concepts
Date:1/15/2014

ntation process can lead to: a Prescription Penchant Score, which predicts the likelihood that a consumer will take doctor-prescribed medication; Therapy Triggers, which identify specific triggers related to diet, health and medicine; and Special Attributes Data, which detail specific ailments as well as other socioeconomic information.

HealthMedia Concepts President Steven Wagner said, “DirectMail.com provides us tools and data that enhance the richness of the marketing programs we can offer our customers. Being able to develop specific customer profile data and offer it to our clients is an important business differentiator for us. It gives us a true competitive advantage in the marketplace.”

Mike Savage, DirectMail.com’s Vice President of Marketing Solutions, said, “We are pleased to sign HealthMedia Concepts as a customer and help the firm bring our proprietary geo-targeting and data visualization tools to its clients. Neighborhood pharmacies fulfill an important role in consumers’ lives, yet it is difficult for them to compete against large national chains. Marketing smarter and leveraging the economies of scale that group purchasing can achieve are two economical ways to drive store traffic and increase sales.”

About DirectMail.com
DirectMail.com, headquartered in metropolitan Washington, D.C., is an industry leader offering Agency, Data Products, Business Intelligence Insight, Email Marketing and Production services. For over 40 years, DirectMail.com’s unique Insight Engine and Intelligent Marketing Process (Identify > Target > Contact > Acquire > Engage and Retain) have grown clients’ market share by applying strategies proven to increase customer and donor acquisition and retention. Staffed by over 250 direct marketing professionals, DirectMail.com’s proprietary dat
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