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DirectMail.com Expands Data Solutions and Assets in Response to Healthcare Market Demands
Date:10/2/2013

Prince Frederick, MD (PRWEB) October 02, 2013

DirectMail.com™ (http://www.DirectMail.com), a recognized leader in data-driven solution for mid-market and enterprise healthcare organizations, is proud to announce the expansion of both its specialty solution offerings and its data assets relative to the healthcare market. DirectMail.com saw the challenges that healthcare marketers faced when seeking consultative services and data. In response to this demand, DirectMail.com now offers specialized technology solutions, plus 70 new data elements, to develop data segmentations based specifically on the healthcare customer decision process. With the availability of these new data elements for Healthcare professionals, DMC is positioned to become the data sourcing partner for healthcare organizations acquisition and retention marketing programs creating new revenue streams.

With limited resources, outdated customer relationship management systems and recent waves of new “for-profit” revenue streams, traditional healthcare providers require a way to “step up their game.” Data provides an effective tool to do so. DirectMail.com possesses the experience to help healthcare customers get up to speed when it comes to leveraging data for marketing purposes and offers them data solutions and assets to market smarter.

DirectMail.com’s dm 360+ and Insight Engine offerings bring a new level of targeting and segmentation to the healthcare marketplace. In fact, the company’s patented data engine can create a classification that accurately details a consumer’s household composition, financial profile, choices, preferences and habits to better understand healthcare purchasing behaviors.

It also can create unique “Therapy Trigger” segments that lead to a better understanding of the market within their geo-footprint. Such insights allow marketer
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