Navigation Links
DirectMail.com Expands Data Solutions and Assets in Response to Healthcare Market Demands
Date:10/2/2013

Prince Frederick, MD (PRWEB) October 02, 2013

DirectMail.com™ (http://www.DirectMail.com), a recognized leader in data-driven solution for mid-market and enterprise healthcare organizations, is proud to announce the expansion of both its specialty solution offerings and its data assets relative to the healthcare market. DirectMail.com saw the challenges that healthcare marketers faced when seeking consultative services and data. In response to this demand, DirectMail.com now offers specialized technology solutions, plus 70 new data elements, to develop data segmentations based specifically on the healthcare customer decision process. With the availability of these new data elements for Healthcare professionals, DMC is positioned to become the data sourcing partner for healthcare organizations acquisition and retention marketing programs creating new revenue streams.

With limited resources, outdated customer relationship management systems and recent waves of new “for-profit” revenue streams, traditional healthcare providers require a way to “step up their game.” Data provides an effective tool to do so. DirectMail.com possesses the experience to help healthcare customers get up to speed when it comes to leveraging data for marketing purposes and offers them data solutions and assets to market smarter.

DirectMail.com’s dm 360+ and Insight Engine offerings bring a new level of targeting and segmentation to the healthcare marketplace. In fact, the company’s patented data engine can create a classification that accurately details a consumer’s household composition, financial profile, choices, preferences and habits to better understand healthcare purchasing behaviors.

It also can create unique “Therapy Trigger” segments that lead to a better understanding of the market within their geo-footprint. Such insights allow marketers to connect with consumers on a more personal level and directly influence their medical care decisions.

Examples of healthcare industry data attributes include:

  •     Prescription Penchant Score: Predicts the likelihood that a consumer will take doctor-prescribed medication.
  •     Therapy Trigger Segmentation: Identifies specific triggers related to diet and health, health and medicine information sources, health and nutrition attitudes/opinions and stance on active health management.
  •     Special Attributes Data: Addresses ailments, medication/prescription use, tobacco use, health/fitness, medication-to-household-income ratio, age, social/political views, profitability score, household consumer expenditures and more.

Joe Leger, Vice President of Data and Analytics, DirectMail.com, said, “In order for the healthcare industry to influence consumer participation in wellness programs, promote dietary/nutritional plans and raise health foundation giving, it first must have effective marketing strategies in place. Because relevant data remains the single best tool for identifying industry - and consumer-specific predictive elements, DirectMail.com now offers a specialized healthcare data inventory and a specialized toolset so that marketers can make better strategy and resource decisions.”

Related Links:
To learn more about DirectMail.com, visit: http://www.directmail.com.
A Marketer’s Data Outlook. Keys to Successful Change for Three Vertical Markets: http://www.directmail.com/intelligentmarketer/white_paper/DMC_White_Paper_Vertical_Market_Solutions.pdf

About DirectMail.com
DirectMail.com, headquartered in metropolitan Washington, D.C., is an industry leader offering Agency, Data Products, Business Intelligence Insight, Email Marketing and Production services. For over 40 years, DirectMail.com’s unique Insight Engine and Intelligent Marketing Process (Identify > Target > Contact > Acquire > Engage and Retain) have grown clients’ market share by applying strategies proven to increase customer and donor acquisition and retention. Staffed by over 250 direct marketing professionals, DirectMail.com’s proprietary data, business intelligence technology and segmentation products fuel the marketing engines of the nation’s leading brands and fundraisers, consistently improving results and achieving a positive ROI. For more information about DirectMail.com, please visit us at http://www.DirectMail.com, call 1-888-690-2252 or join the conversation on Facebook, LinkedIn, Twitter or Google+.

Read the full story at http://www.prweb.com/releases/2013/10/prweb11185044.htm.


'/>"/>
Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. DirectMail.com Names Mike Savage as Vice President of Marketing Solutions
2. DirectMail.com Hires Two New Directors to Support Growth and Expansion
3. Data release from the Allen Institute for Brain Science expands online atlas offerings
4. Financial Press: Bralorne Gold Mines Strikes Expands on its Ultra-High Grade Gold System in Canada
5. Mahvrick Expands to Brazil, Russia, India, China to Support Existing Client Customer Growth
6. U.S. Expands SIDS Prevention Effort
7. Center For Sight Expands Services in University Park; David Hunt, O.D., Becomes Part of Center For Sight’s Comprehensive Eye Care Team
8. US Drug Watchdog Expands Their Transvaginal Mesh Initiative Because Of The Potential Number Of Victims & They are Offering the Names of the Best Women Attorneys To Help
9. Southport Family Dental Expands Team with New Dentist
10. Norah Guide Expands Transit Guide Reports for Extended Readings to Customers
11. Nursing Home Complaint Center Now Expands Their Initiative Focused On Sepsis Victims In Nursing Homes And Urges Families To Be On The Lookout For Bed Sores
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/11/2016)... (PRWEB) , ... February 11, 2016 , ... ... medical dynamometers and ergoFET force gauges used in physical therapy, occupational therapy and ... Indicator sensor for resistance cord exercise and therapy, introduces its new microFET Digital ...
(Date:2/11/2016)... , ... February 11, 2016 , ... As part of ... of the Million Dollar Round Table Foundation (MDRTF), has gifted $10,000 to University of ... Colleen’s Dream Foundation President Billy Cundiff. , “We are honored to support a promising ...
(Date:2/10/2016)... ... ... LaserShip, a regional parcel carrier that services the eastern U.S., donated and ... in order to aid in the Flint water crisis. In 2014, LaserShip acquired Prestige ... Clio, only 15 miles away from Flint. , “We have deep roots in the ...
(Date:2/10/2016)... ... February 10, 2016 , ... InDemand Interpreting ... Healthcare, recently partnered with Heart City Health Center to improve access ... years, Heart City Health Center has provided the Elkhart community with access to ...
(Date:2/10/2016)... ... February 10, 2016 , ... 10 Best Water is ... leading bottled water brand owners that topped the list as a result of their ... conversion. The premier brand was Tibet 5100, a top notch water company that specializes ...
Breaking Medicine News(10 mins):
(Date:2/10/2016)... , February 10, 2016 A ... which will be held at Victoria Park Plaza in ... an informative seminar on technology and future advances for late ... led by Lorna Graham , associate director of project ... to keep up with new regulations and standards in late ...
(Date:2/10/2016)... Puerto Rico Healthcare and Life Sciences Report 2016 ... Report 2016 . --> Focus Reports releases ... Sciences Report 2016 . pharmaceuticals , or ... world for pharma manufacturing, a territory with significantly improved capabilities ... per square mile than anywhere else on the planet. ...
(Date:2/10/2016)... , Feb. 10, 2016 Convergence ... confluence of various technologies that results in ... unavailable. These opportunities create a cyclical system ... turn, drives the development of new technologies. ... characterized by technology convergences, which are constantly ...
Breaking Medicine Technology: