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Direct Trade Coffee Experts, Bird Rock Coffee Roasters, Release First-Ever Transparency Report
Date:8/24/2014

La Jolla, Calif. (PRWEB) August 25, 2014

In a continued effort to educate consumers on the benefits and key differences of direct trade coffee sourcing, Bird Rock Coffee Roasters released their first-ever transparency report. The report provides background information on the most commonly used practices of coffee sourcing, including commodity coffee, specialty coffee and the fair trade model.

The report, which is the first installment of many to follow, shares the Freight on Board (FOB) price that Bird Rock Coffee Roasters pays individual farmers, and compares the price to that of market and fair trade cost. The goal is to demonstrate the impact that direct trade sourcing has on the farmers, who benefit greatly from this model, which pays more than double or triple what they make in a fair trade exchange.

“Our direct trade philosophy is to develop mutually beneficial long-term relationships with the growers, where they become business partners, not just suppliers,” said Chuck Patton, owner of Bird Rock Coffee Roasters. “We are passionate about this process, and the transparency report is just another way Bird Rock Coffee Roasters is dedicated to improving the coffee industry, one farmer relationship, and one cup of coffee, at a time.”

The report, which is available on Bird Rock Coffee Roasters’ website, at http://birdrockcoffee.com/direct-trade-video/price-transparency/ covers the direct trade sourcing for the 2014 season from El Salvador, Guatemala, Panama and Nicaragua. In the future, Bird Rock Coffee Roasters will begin reporting
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