Navigation Links
Direct Trade Coffee Experts, Bird Rock Coffee Roasters, Release First-Ever Transparency Report
Date:8/24/2014

La Jolla, Calif. (PRWEB) August 25, 2014

In a continued effort to educate consumers on the benefits and key differences of direct trade coffee sourcing, Bird Rock Coffee Roasters released their first-ever transparency report. The report provides background information on the most commonly used practices of coffee sourcing, including commodity coffee, specialty coffee and the fair trade model.

The report, which is the first installment of many to follow, shares the Freight on Board (FOB) price that Bird Rock Coffee Roasters pays individual farmers, and compares the price to that of market and fair trade cost. The goal is to demonstrate the impact that direct trade sourcing has on the farmers, who benefit greatly from this model, which pays more than double or triple what they make in a fair trade exchange.

“Our direct trade philosophy is to develop mutually beneficial long-term relationships with the growers, where they become business partners, not just suppliers,” said Chuck Patton, owner of Bird Rock Coffee Roasters. “We are passionate about this process, and the transparency report is just another way Bird Rock Coffee Roasters is dedicated to improving the coffee industry, one farmer relationship, and one cup of coffee, at a time.”

The report, which is available on Bird Rock Coffee Roasters’ website, at http://birdrockcoffee.com/direct-trade-video/price-transparency/ covers the direct trade sourcing for the 2014 season from El Salvador, Guatemala, Panama and Nicaragua. In the future, Bird Rock Coffee Roasters will begin reporting on specific programs the farmers are undertaking both socially for their employees and environmentally. The transparency report follows the recent infographic released by Bird Rock Coffee Roasters, which simplifies the fair and direct trade models in a visual, easy to understand format.

About Bird Rock Coffee Roasters
Recognized as Roaster of the Year in 2012, a national once-in-a-lifetime award, Bird Rock Coffee Roasters (BRCR) is proud to have put premiere coffee on the map in San Diego. A regular contributor to the international coffee industry, a consistent winner of multiple awards above the score of 90 from Coffee Review and with a Q-Grader certified roaster on site, the Bird Rock Coffee Roaster’s staff is sought after throughout the world for their coffee expertise. Going beyond the perfect latte, Bird Rock Coffee Roasters has the top quality Roaster on site, a pour-over bar featuring the top seasonal varietals, weekly cuppings open to the public for a sneak peak into the newest offerings, and a deep dive into the selection process and all things coffee. Bird Rock Coffee Roasters goes beyond the confines of the fair trade structure and engages in direct trade with farmers, and is proud to serve the best green coffee, prepared with the utmost respect to those who grew it. Bird Rock Coffee Roasters is located in La Jolla, CA. For more information, please visit http://www.birdrockcoffee.com.

###

Read the full story at http://www.prweb.com/releases/2014/08/prweb12117343.htm.


'/>"/>
Source: PRWeb
Copyright©2014 Vocus, Inc.
All rights reserved

Related medicine news :

1. Gastroenterology special issue focuses on new directions of viral hepatitis care and research
2. Car crash victims more likely to survive if taken directly to a trauma centre
3. B2B e Trader is Addressing the Critical Needs of Local Businesses by Lauching the New Shop Small Business Directory
4. Sites, LLC Announces the Celebration of Green Van Dyck: Director of Sales and Internet Marketing
5. Force of habit: Stress hormones switch off areas of the brain for goal-directed behaviour
6. Treating the whole person with autism sets direction for parent-clinician collaboration
7. Scientists report promising new direction for cognitive rehabilitation in the elderly
8. Physicians empathy directly associated with positive clinical outcomes, confirms large study
9. Chewing betel quid exposes half a billion people to direct carcinogens
10. Transforming America by redirecting wasted health care dollars
11. CFO 911 Solutions' Charles K. Dargan II, CEO, and Reid Dabney, Managing Director Have Been Added to the Financial Entrepreneur Platform ("FEP") of Merriman Capital, Inc., a Wholly Owned Subsidiary of Merriman Holdings, Inc. (OTCQX: MERR)
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/28/2016)... ... ... a part of the city where’s it’s easy to spot the neon lights of chains ... to attract diners with a taste for real food. , On May 13, the ... Grill, an urban casual restaurant focusing on dishes made by hand with wholesome, organic ingredients ...
(Date:5/27/2016)... New Hampshire (PRWEB) , ... May 27, 2016 , ... ... skin care products, announced today that it has been recognized as one of the ... entering parenthood. Badger was named as one of nine small businesses providing progressive benefits ...
(Date:5/27/2016)... ... May 27, 2016 , ... An educational ... by inspiring human-interest stories, courtesy of awareness-driven celebrities and thought leaders. It also ... advocates, associations and industry leaders such as Bioness. , As patients feel ...
(Date:5/27/2016)... ... ... Aimed at nurses and employees in the health care world, this installment ... nursing and health care industry. It also provides insight to the developing trends and ... As the nursing industry is coming out of one of the biggest recessions in ...
(Date:5/26/2016)... ... May 26, 2016 , ... There are many ways ... and Sausage Council (NHDSC) suggests that Americans prefer their dogs straight off the grill. ... say grilling is their favorite way to cook a hot dog, far outpacing other ...
Breaking Medicine News(10 mins):
(Date:5/30/2016)... May 30, 2016 According ... Testing Services Market by Type (Stability, Raw Materials, ... End User (Pharmaceutical Companies, Medical Device Companies) - ... market witnessed healthy growth during the last decade ... of 11.3% between 2016 and 2021 to reach ...
(Date:5/30/2016)... On 28 May, 194 Member States ... At the 69 th World Health Assembly, governments unanimously ... signalling the greatest global commitment in viral hepatitis to date. ... B and C by 2030 and includes a set of ... deaths by 65% and increase treatment to 80%, saving 7.1 ...
(Date:5/30/2016)... PUNE, India , May 30, 2016 /PRNewswire/ ... Pipeline Review, H1 2016" market research report with ... Colitis, complete with comparative analysis at various stages, ... (MoA), route of administration (RoA) and molecule type, ... press releases. It also reviews key players involved ...
Breaking Medicine Technology: