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Direct Trade Coffee Experts, Bird Rock Coffee Roasters, Release First-Ever Transparency Report

La Jolla, Calif. (PRWEB) August 25, 2014

In a continued effort to educate consumers on the benefits and key differences of direct trade coffee sourcing, Bird Rock Coffee Roasters released their first-ever transparency report. The report provides background information on the most commonly used practices of coffee sourcing, including commodity coffee, specialty coffee and the fair trade model.

The report, which is the first installment of many to follow, shares the Freight on Board (FOB) price that Bird Rock Coffee Roasters pays individual farmers, and compares the price to that of market and fair trade cost. The goal is to demonstrate the impact that direct trade sourcing has on the farmers, who benefit greatly from this model, which pays more than double or triple what they make in a fair trade exchange.

“Our direct trade philosophy is to develop mutually beneficial long-term relationships with the growers, where they become business partners, not just suppliers,” said Chuck Patton, owner of Bird Rock Coffee Roasters. “We are passionate about this process, and the transparency report is just another way Bird Rock Coffee Roasters is dedicated to improving the coffee industry, one farmer relationship, and one cup of coffee, at a time.”

The report, which is available on Bird Rock Coffee Roasters’ website, at covers the direct trade sourcing for the 2014 season from El Salvador, Guatemala, Panama and Nicaragua. In the future, Bird Rock Coffee Roasters will begin reporting on specific programs the farmers are undertaking both socially for their employees and environmentally. The transparency report follows the recent infographic released by Bird Rock Coffee Roasters, which simplifies the fair and direct trade models in a visual, easy to understand format.

About Bird Rock Coffee Roasters
Recognized as Roaster of the Year in 2012, a national once-in-a-lifetime award, Bird Rock Coffee Roasters (BRCR) is proud to have put premiere coffee on the map in San Diego. A regular contributor to the international coffee industry, a consistent winner of multiple awards above the score of 90 from Coffee Review and with a Q-Grader certified roaster on site, the Bird Rock Coffee Roaster’s staff is sought after throughout the world for their coffee expertise. Going beyond the perfect latte, Bird Rock Coffee Roasters has the top quality Roaster on site, a pour-over bar featuring the top seasonal varietals, weekly cuppings open to the public for a sneak peak into the newest offerings, and a deep dive into the selection process and all things coffee. Bird Rock Coffee Roasters goes beyond the confines of the fair trade structure and engages in direct trade with farmers, and is proud to serve the best green coffee, prepared with the utmost respect to those who grew it. Bird Rock Coffee Roasters is located in La Jolla, CA. For more information, please visit


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