Navigation Links
Direct Response TV Course on Nutraceutical/Cosmeceutical Products to Premiere in New York City
Date:5/21/2008

AUSTIN, Texas, May 21 /PRNewswire/ -- From June 9-11 in New York City, Direct Response Academy CEO Greg Sarnow will lead a "DRTV Management Boot Camp" tailor-made for nutraceutical and cosmeceutical products.

"Nutritional supplements and skin care products can do very well in an informercial or short form format. Look at ProActiv, CortiSlim or the omega 3 products from Iceland Health, for example," says Sarnow. "But there are unique legal and regulatory issues that effect these products. We'll closely examine the impact these issues have on television advertising, as well as the full spectrum of a direct response television campaign."

Sarnow, a widely recognized direct response industry authority, has managed some of the most successful product campaigns in the nutraceuticals and cosmeceuticals field in DRTV history.

For the first two days, participants will explore creative strategies and best practices for nutraceuticals and cosmeceuticals television advertising. A heavy focus will be placed on building a compelling offer, including soft and hard offers, and lead generation. The challenges of scalability for DRTV short form and infomercial campaigns will be covered, along with solutions for successful campaign roll-out.

The class rounds off on the third day with an in-depth study of the behind-the-scenes work of a direct response television advertising campaign. Sarnow will delve into the intricacies of the sales, telemarketing, fulfillment, customer service, and financial campaign components. Participants will understand how these services interact and how to use the smartest techniques to create the best long-term results.

While the course is focused on these specific product areas, the material is relevant for anyone interested in or currently managing a DRTV campaign. Additional topics include:

-- Vendor accountability

-- Media management

-- Leveraging the DRTV model to the Web and retail sales

-- Financial models

-- Telemarketing strategies

-- Managing the sales process to increase results

The course will be held at the Fitzpatrick Hotel Manhattan in New York. For more details, visit the Direct Response Academy website: http://www.DirectResponseAcademy.com/newyork.htm.

For registration information, contact Mark Warren at (512) 301-5900 or via email at courses@directresponseacademy.com.

The Direct Response Academy, founded in 1999, is the only educational organization dedicated to training on the best practices of direct response television marketing. The DRA offers executive training, project management and consulting services for companies and individuals who are launching or managing DRTV campaigns.

CONTACT: Patricia Mellody

512-301-5900

pat@directresponseacademy.com Available Topic Expert(s): For information on the listed expert(s), click appropriate link. Greg Sarnow https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=67583


'/>"/>
SOURCE Direct Response Academy
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. CDC Director to Address Public Health and Drinking Water at ACE08
2. Conseco Shareholders Re-Elect 10 Directors, Approve Two Amendments To Certificate Of Incorporation And Ratify Independent Registered Public Accounting Firm
3. Col. Robert E. Shields Joins Palmetto GBAs Board of Directors
4. Murad, Inc., Appoints Fernando Braga, Jr. as Director of International Business for Latin America
5. Cancer patients quality of life directly relates to their survival
6. Lisa M. Suennen Joins OmniGuide(R) Board of Directors
7. iCAD, Inc. Appoints Anthony F. Ecock to Board of Directors
8. Medifast, Inc. Names Barry B. Bondroff, CPA to Board of Directors
9. Benda Pharmaceutical Appoints Jun Tang to Board of Directors
10. Direct Reliefs Corporate Partners Key to Aiding Cyclone Victims
11. Covance Elects Joseph C. Scodari to Companys Board of Directors
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/13/2017)... ... October 13, 2017 , ... The Visiting Nurse Association (VNA) of Somerset ... of specialty vendors and unique items from across the nation, this holiday-themed event will ... services offered by the VNA. The boutique will be open Saturday, November 4 ...
(Date:10/13/2017)... ... October 13, 2017 , ... ... viewers the lowdown on sciatica in a new episode of "Success Files," which ... current events and innovation and investigates each subject in-depth with passion and integrity. ...
(Date:10/12/2017)... ... October 12, 2017 , ... First Healthcare Compliance (FHC), an ... showcase a range of technology and learning solutions at the 68th Annual American ... to be held October 14–18, 2017 at the Mandalay Bay Resort in Las ...
(Date:10/12/2017)... ... 12, 2017 , ... IsoComforter, Inc. ( https://isocomforter.com ), one of ... innovative new design of the shoulder pad. The shoulder pad provides optimal support ... your pain while using cold therapy. By utilizing ice and water that is circulated ...
(Date:10/12/2017)... (PRWEB) , ... October 12, 2017 , ... ... Mohebi Hair Restoration, has recently contributed a medical article to the newly revamped ... cosmetictown.com. Dr. Mohebi’s article spotlights the hair transplant procedure known as Follicular ...
Breaking Medicine News(10 mins):
(Date:10/11/2017)... -- Caris Life Sciences ® , a leading innovator in ... medicine, today announced that St. Jude Medical Center,s Crosson ... as its 17 th member. Through participation with ... Institute will help develop standards of care and best ... cancer treatment more precise and effective. ...
(Date:10/11/2017)... 2017  Hill-Rom Holdings, Inc. ("Hill-Rom") (NYSE: HRC), today ... Las Piedras, Puerto Rico , where ... Following a comprehensive ... minor structural damage, temporary loss of power and minimal ... completed, manufacturing operations have resumed, and the company expects ...
(Date:10/10/2017)... --  West Pharmaceutical Services, Inc. (NYSE: WST), a ... today shared the results of a study highlighting the ... administration of polio vaccines. The study results were presented ... by Dr. Ondrej Mach , Clinical Trials and ... and recently published in the journal Vaccine. i ...
Breaking Medicine Technology: