Navigation Links
Direct Response TV Course on Nutraceutical/Cosmeceutical Products to Premiere in New York City
Date:5/21/2008

AUSTIN, Texas, May 21 /PRNewswire/ -- From June 9-11 in New York City, Direct Response Academy CEO Greg Sarnow will lead a "DRTV Management Boot Camp" tailor-made for nutraceutical and cosmeceutical products.

"Nutritional supplements and skin care products can do very well in an informercial or short form format. Look at ProActiv, CortiSlim or the omega 3 products from Iceland Health, for example," says Sarnow. "But there are unique legal and regulatory issues that effect these products. We'll closely examine the impact these issues have on television advertising, as well as the full spectrum of a direct response television campaign."

Sarnow, a widely recognized direct response industry authority, has managed some of the most successful product campaigns in the nutraceuticals and cosmeceuticals field in DRTV history.

For the first two days, participants will explore creative strategies and best practices for nutraceuticals and cosmeceuticals television advertising. A heavy focus will be placed on building a compelling offer, including soft and hard offers, and lead generation. The challenges of scalability for DRTV short form and infomercial campaigns will be covered, along with solutions for successful campaign roll-out.

The class rounds off on the third day with an in-depth study of the behind-the-scenes work of a direct response television advertising campaign. Sarnow will delve into the intricacies of the sales, telemarketing, fulfillment, customer service, and financial campaign components. Participants will understand how these services interact and how to use the smartest techniques to create the best long-term results.

While the course is focused on these specific product areas, the material is relevant for anyone interested in or currently managing a DRTV campaign. Additional topics include:

-- Vendor accountability

-- Media management

-- Leveraging the DRTV model to the Web and retail sales

-- Financial models

-- Telemarketing strategies

-- Managing the sales process to increase results

The course will be held at the Fitzpatrick Hotel Manhattan in New York. For more details, visit the Direct Response Academy website: http://www.DirectResponseAcademy.com/newyork.htm.

For registration information, contact Mark Warren at (512) 301-5900 or via email at courses@directresponseacademy.com.

The Direct Response Academy, founded in 1999, is the only educational organization dedicated to training on the best practices of direct response television marketing. The DRA offers executive training, project management and consulting services for companies and individuals who are launching or managing DRTV campaigns.

CONTACT: Patricia Mellody

512-301-5900

pat@directresponseacademy.com Available Topic Expert(s): For information on the listed expert(s), click appropriate link. Greg Sarnow https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=67583


'/>"/>
SOURCE Direct Response Academy
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. CDC Director to Address Public Health and Drinking Water at ACE08
2. Conseco Shareholders Re-Elect 10 Directors, Approve Two Amendments To Certificate Of Incorporation And Ratify Independent Registered Public Accounting Firm
3. Col. Robert E. Shields Joins Palmetto GBAs Board of Directors
4. Murad, Inc., Appoints Fernando Braga, Jr. as Director of International Business for Latin America
5. Cancer patients quality of life directly relates to their survival
6. Lisa M. Suennen Joins OmniGuide(R) Board of Directors
7. iCAD, Inc. Appoints Anthony F. Ecock to Board of Directors
8. Medifast, Inc. Names Barry B. Bondroff, CPA to Board of Directors
9. Benda Pharmaceutical Appoints Jun Tang to Board of Directors
10. Direct Reliefs Corporate Partners Key to Aiding Cyclone Victims
11. Covance Elects Joseph C. Scodari to Companys Board of Directors
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:12/4/2016)... , ... December 03, 2016 ... ... Newall wins "Best Surgical Body Shaping" at the 2016 Anti-Aging & ... Paris, France. , The Aesthetic & Anti-Aging Medicine European Congress (AMEC) ...
(Date:12/4/2016)... ... , ... Responsible dental care hinges on regular brushing of the teeth. However, ... important necessity inspired an inventor from Las Vegas, Nev., to design the BRUSH PROPER. ... or avoid bad techniques of brushing the teeth in order to prevent cavities," he ...
(Date:12/2/2016)... ... ... twenty-four years, Doctors on Liens has published a directory of the top doctors ... When the company started in 1997, the directory was a single page focusing on ... ten-page directory features a vast array of medical specialists stretching from Sacramento to ...
(Date:12/2/2016)... ... , ... The annual time frame to change Medicare health and prescription drug ... 7th. Currently-enrolled Medicare beneficiaries who are looking to switch from their current plan to ... make changes during this period order for their new policy to go into effect ...
(Date:12/2/2016)... New York, NY (PRWEB) , ... December 02, 2016 , ... ... from high school and while 84 percent of parents report speaking with their child ... control, pornography and sexually transmitted diseases. , Mediaplanet is proud to announce the launch ...
Breaking Medicine News(10 mins):
(Date:12/2/2016)... Research and Markets has announced the addition of the "R&D ... ... R&D Drug Pipeline Database: 1-Year Subscription Subscription ... online access to information about more than 21,000 project entries (files) ... in research & development. Pre-established and free search ...
(Date:12/2/2016)... December 2, 2016 Persistence Market ... market in its upcoming report titled, "Global Market Study on Cardiac ... CAGR of -1.4% between 2016 and 2024". The global cardiac ... 2015 and this is likely to decline to US$ ... global cardiac pacemaker market is anticipated to exhibit a ...
(Date:12/2/2016)... DUBLIN , Dec 2, 2016 Research ... Market Size, Share, Development, Growth and Demand Forecast to 2022" report ... , , ... revenue of $6 billion in 2015, and it is expected to grow ... ultrasound segment is expected to witness faster growth during the forecast period, ...
Breaking Medicine Technology: