Direct From Beijing, 2008 Olympic Gymnastic Superstars and Grammy Award Winning Icons Descend Upon San Diego to Tape ABC Network Women's Cancer Awareness Special, Frosted Pink Wi... (6.4 percent) receiveregular mammograms a...)

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Direct From Beijing, 2008 Olympic Gymnastic Superstars and Grammy Award Winning Icons Descend Upon San Diego to Tape ABC Network Women's Cancer Awareness Special, Frosted Pink With A Twist

Date:8/15/2008

6.4 percent) receive regular mammograms and 42 percent of those polled in a 2007 survey said they did not have a conversation with their doctor about their cancer risks. Specifically, southern California leads the state with the highest annual death rate for women with breast cancer and outpaced the nation breast cancer incidence rate for females in 2004.

"According to the National Cancer Institute (NCI), an estimated 260,950 women will be diagnosed in 2008 with a women's cancer in the United States," said Mike Burg, CEO of Edge Entertainment and producer of Frosted Pink with a Twist. "We need to take every opportunity to educate as we entertain."

In 2007, the television event paired Grammy award-winning artists, such as Rascal Flatts and Joss Stone, with Olympic Champion women's figure skaters in a unique collaboration of stars from both disciplines. This year, Frosted Pink with a Twist will air nationally on ABC from 4 - 6 pm on Sunday, October 12. The show will re-air on additional cable networks throughout the remainder of the month.

Frosted Pink with a Twist is supported by presenting sponsors sanofi-aventis and Wachovia. Cream of Wheat, Five Rivers Winery, Laura Ashley, Merck & Co., Inc., Nationwide Insurance, and Woman's Day magazine have also signed on to support the show and promote the campaign in various ways.

Frosted Pink with a Twist is the creation of Mike Burg, CEO of Edge Entertainment and Edge Marketing & Management, who conceived of Frosted Pink after twice winning the battle against Hodgkin's disease. The Edge companies, based in Charlotte, North Carolina and Los Angeles, California, specialize in entertainment and sports specials for broadcast, Olympic sport arena tours, and representation of Olympic athletes. The Edge broadcast portfolio includes creating the Teen Choice Awards on FOX, the Kids Choice Awards on Nickelodeon, Ice Wars on CBS, Hope Rocks on FOX, and the Action Sports Awards on FOX.

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Direct From Beijing, 2008 Olympic Gymnastic Superstars and Grammy Award Winning Icons Descend Upon San Diego to Tape ABC Network Women's Cancer Awareness Special, Frosted Pink Wi...(6.4 percent) receiveregular mammograms a...),Health