Navigation Links
Direct From Beijing, 2008 Olympic Gymnastic Superstars and Grammy Award Winning Icons Descend Upon San Diego to Tape ABC Network Women's Cancer Awareness Special, Frosted Pink With A Twist
Date:8/15/2008

TICKETS FOR SEPTEMBER 14 EVENT ON SALE TODAY

LOS ANGELES, Aug. 15 /PRNewswire-USNewswire/ -- Tickets are now available to see medal winning gymnastics stars of the 2008 Summer Games, led by Shawn Johnson and Nastia Liukin, along with Team USA performing together with some of the biggest names in music at the San Diego Sports Arena as they tape a national ABC television special, Frosted Pink with a Twist. The September 14, 2008 event will be the gymnasts' second public appearance since competing in the Beijing Summer Olympics. Starting at $33, pre-sale tickets for the September 14 taping go on sale today through Ticketmaster.

Paired with these gymnasts will be icons of song, including Grammy-award winner Carole King, Cyndi Lauper and new billboard sensation Jesse McCartney, making for a historical event of sports, entertainment, and health awareness.

Frosted Pink with a Twist is the anchor event of a multi-year television and multimedia campaign that focuses on educating viewers about cancers that primarily affect women. Hosted this year by Olympic Champion Mary Lou Retton, the show will highlight current All-Around Women's Gymnastics Champion and silver medal winner Shawn Johnson, Olympic All-Around Champion Nastia Liukin, defending Olympic All-Around Champion Paul Hamm as well other stars of the men's and women's US Olympic Gymnastics teams.

"Frosted Pink's message is simple, but necessary: we all need to do our part in the fight against women's cancer," said Ms. Retton. "Our hope is that with more information, women will become empowered and become better advocates for their own health."

Raising awareness is especially significant because research continues to find that despite significant improvements in the diagnostic tools and treatment options for women's cancers, many women lack the basic information they need to get quality care. Recent national studies show that only two-thirds of all women aged 40 and over (66.4 percent) receive regular mammograms and 42 percent of those polled in a 2007 survey said they did not have a conversation with their doctor about their cancer risks. Specifically, southern California leads the state with the highest annual death rate for women with breast cancer and outpaced the nation breast cancer incidence rate for females in 2004.

"According to the National Cancer Institute (NCI), an estimated 260,950 women will be diagnosed in 2008 with a women's cancer in the United States," said Mike Burg, CEO of Edge Entertainment and producer of Frosted Pink with a Twist. "We need to take every opportunity to educate as we entertain."

In 2007, the television event paired Grammy award-winning artists, such as Rascal Flatts and Joss Stone, with Olympic Champion women's figure skaters in a unique collaboration of stars from both disciplines. This year, Frosted Pink with a Twist will air nationally on ABC from 4 - 6 pm on Sunday, October 12. The show will re-air on additional cable networks throughout the remainder of the month.

Frosted Pink with a Twist is supported by presenting sponsors sanofi-aventis and Wachovia. Cream of Wheat, Five Rivers Winery, Laura Ashley, Merck & Co., Inc., Nationwide Insurance, and Woman's Day magazine have also signed on to support the show and promote the campaign in various ways.

Frosted Pink with a Twist is the creation of Mike Burg, CEO of Edge Entertainment and Edge Marketing & Management, who conceived of Frosted Pink after twice winning the battle against Hodgkin's disease. The Edge companies, based in Charlotte, North Carolina and Los Angeles, California, specialize in entertainment and sports specials for broadcast, Olympic sport arena tours, and representation of Olympic athletes. The Edge broadcast portfolio includes creating the Teen Choice Awards on FOX, the Kids Choice Awards on Nickelodeon, Ice Wars on CBS, Hope Rocks on FOX, and the Action Sports Awards on FOX.

For more information on Frosted Pink with a Twist, visit http://www.frostedpink.org.

Contact: Amber McCracken

202-974-5009

mccrackena@ruderfinn.com


'/>"/>
SOURCE Frosted Pink with a Twist
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Direct Anesthetic Infusion Helps Colorectal Cancer Patients
2. AUDIO from Medialink and Commit Lozenge: Wanna Quit Smoking With Therapeutic Nicotine? Just Follow the Directions
3. National Association of Subrogation Professionals (NASP), the Largest Insurance Subrogation Association in the World - Announced Today that Leslie Wiernik has Joined the Organization as Director of Education
4. HealthInsuranceFinders.com Launches Video Contest for Young Directors
5. Arrow International Urges Shareholders To Vote for Approval of the $45.50 Teleflex Inc. Merger and for the Current Board of Directors
6. Coalition for Pulmonary Fibrosis Launches Aggressive Ad Campaign Directed at United States Congress
7. Zimmer Holdings Offer and ORTHOsoft Directors Circular Mailed to Shareholders
8. Glass Lewis Recommends Arrow Shareholders Vote on the White Proxy Card for Merger With Teleflex and for Current Board of Directors at Arrow Annual Meeting
9. STERIS Corporation Board of Directors Names Walter M. Rosebrough Jr. President and Chief Executive Officer
10. Fitness Champion Natalie Waples to be Spokesperson for Natural Nutrition International Direct Marketing Campaign
11. Nick Childs Joins Grey New York as Director of Content Development
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/5/2016)... NY & Salt Lake City, UT (PRWEB) , ... February 05, ... ... Founder of Activz Whole-Food Nutrition , announced that the much-anticipated feature with author ... the New Really Cool Humans Amateur TV Network. , Each week, on his weekly ...
(Date:2/5/2016)... New York (PRWEB) , ... February 05, 2016 , ... ... The answer may be at the tips of your toes. Foot massage, whether administered ... well as pure comfort and relaxation. The American Board of Multiple Specialties in ...
(Date:2/5/2016)... (PRWEB) , ... February 05, 2016 , ... ... independent PROSHRED franchises from across the country gathered at the La Valencia Hotel ... top performers. PROSHRED Chicago was named the year’s most outstanding franchise, walking ...
(Date:2/5/2016)... ... 2016 , ... Pivot Point Consulting, a leading national Healthcare ... Services for HIT Implementation Support & Staffing report with an outstanding score of ... healthcare executives, managers and clinicians representing over 4,500 hospitals and 2,500 clinics. , ...
(Date:2/5/2016)... ... February 05, 2016 , ... Colorize is a ... drop zone to the next using Colorize's dynamic moving camera. Colorize is perfect for ... includes a 3D slideshow environment with 1 to 5 focus points per scene, stage ...
Breaking Medicine News(10 mins):
(Date:2/5/2016)... VENICE, Fla. , Feb. 5, 2016 /PRNewswire/ ... Centers , is the first of its kind ... of undesired tattoos through advanced laser treatment. The ... Florida,s Suncoast by storm with ... video consultations, and advanced multi-wavelength Astanza Trinity technology. ...
(Date:2/5/2016)... 2016 --> ... "Fetal (Labor & Delivery) and Neonatal Care Equipment Market ... Oximeter, Phototherapy/Jaundice Management Devices, CPAP, Capnograph, & Resuscitator) - ... studies the global market over the forecast period of ... 6.28 Billion in 2015 and is poised to grow ...
(Date:2/5/2016)... 5, 2016 http://www.researchandmarkets.com/research/hcdvg6/global_obstetrics ... "Global Obstetrics Partnering 2010-2016: Deal trends, ... their offering. --> http://www.researchandmarkets.com/research/hcdvg6/global_obstetrics ) ... "Global Obstetrics Partnering 2010-2016: Deal trends, players ... offering. --> Research and Markets ...
Breaking Medicine Technology: