This research is conducted noting the paradigm shift in the demand for digital signage products and its applications for many of the sectors such as retail, education, government, corporate, sports, and transport in the regions of North America, Europe, APAC, and ROW.
Samsung Corp. (South Korea) is the leading player in the market with 25% of market share. Samsung Electronics Co. Ltd was founded in 1938; it was previously known as Samsung Electronics Manufacturing and changed its name to “Samsung Electronics Co Ltd.” In 1984, Samsung was committed to introducing new technologies in order to create a global digital revolution. Samsung’s business revolves around its core values; these core values are people, excellence, change, integrity, and co-prosperity.
Digital Signage Market is diversified into a large number of segments. Even the largest market share of digital signage is in North America and Europe, but it has a large scope in the APAC region, of which China and India will be taking the lead in the near future. The emerging markets such as African and Arab countries will also seek the positive growth.
Other than hardware, software is also one of the major growing markets of digital signage. Fall in the prices of the displays and increasing applications of the DOOH (Digital out Of Home) has increased the scope of the overall GPS market. Increase in the demand of more integrated features in the digital signage system by the customers has also increased the scope of digital signage software market.
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