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Digital Signage Market by Hardware, Software (Edge Server, Distribution & Scheduling, Content Management) Worth $14.87 Billion by 2020 – New Report by MarketsandMarkets

(PRWEB) August 08, 2014

According to a new report "Digital Signage Market by Hardware, Software (Edge Server, Distribution & Scheduling, Content Management), Application (Commercial, Infrastructure, Institutions, Industrial), Products (Indoor & Outdoor) & by Geography - Forecast to 2014 - 2020", published by MarketsandMarkets, the total market is expected to reach $14,875.6 million by 2020 at an estimated CAGR of 8.94% from 2014 to 2020.

Browse more than 80 market data tables with 49 figures spread through 219 pages and in-depth TOC on "Digital Signage Market":

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Digital signage is one of the most demanding and growing platform for the purpose of information display and advertising media among the mass of people at the same time. The applications of digital signage are enabled in a large number of fields now-a-days. It has changed its gear from the traditional retail market to the innovative fields such as education, indoor venues, transportation, corporate sector, and so on. The market leaders who are providing these applications are Samsung Corp. (South Korea), Scala (U.S.), ONELAN Limited (U.K.), and NEC Displays (U.S.).

Digital signage is widely used in indoor applications such as hotels, hospitals, and so on. The widely capturing sensibility of digital signage screens helps the individual in detecting the pathways or knowledge sharing at the same time in hospitals and hotels. It has eliminated traditional dilemma of printing signage where the person has to change the whole information for viewing the new one. Normally, companies are specifically dealing with lots of segment in this arena that create its demand.

This research is conducted noting the paradigm shift in the demand for digital signage products and its applications for many of the sectors such as retail, education, government, corporate, sports, and transport in the regions of North America, Europe, APAC, and ROW.

Samsung Corp. (South Korea) is the leading player in the market with 25% of market share. Samsung Electronics Co. Ltd was founded in 1938; it was previously known as Samsung Electronics Manufacturing and changed its name to “Samsung Electronics Co Ltd.” In 1984, Samsung was committed to introducing new technologies in order to create a global digital revolution. Samsung’s business revolves around its core values; these core values are people, excellence, change, integrity, and co-prosperity.

Digital Signage Market is diversified into a large number of segments. Even the largest market share of digital signage is in North America and Europe, but it has a large scope in the APAC region, of which China and India will be taking the lead in the near future. The emerging markets such as African and Arab countries will also seek the positive growth.

Other than hardware, software is also one of the major growing markets of digital signage. Fall in the prices of the displays and increasing applications of the DOOH (Digital out Of Home) has increased the scope of the overall GPS market. Increase in the demand of more integrated features in the digital signage system by the customers has also increased the scope of digital signage software market.

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This report elaborates the market dynamics for Digital Signage Market in face of areas such as enhanced user experience, emergence of new markets in educational and government, increase in demand because of the falling prices of LCD devices, power problems, damage of digital signage displays, and scaling of the network.

Central to "technological advancement in the advertising," insights into the digital signage and its applications targeted for Display manufacturers, Retailers and distributors of digital signage components, Corporate, Governments, Content and software developers of digital Signage.

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