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Digital Marketing Service For Plastic Surgery Sector Launched By Strategic Medica
Date:12/3/2013

Cave Creek, Arizona (PRWEB) December 03, 2013

Recognizing the increasingly competitive nature of the cosmetic surgery sector, well known online marketing consultant, Arizona-based Mike Pedersen, has launched Strategic Medica. The new digital marketing consultancy has designed and is implementing strategies targeted specifically to plastic surgery stakeholders - surgeons, practices and potential patients.

“We apply a holistic approach to marketing for the plastic surgery sector,” explained Mr Pedersen. “We work closely with each of our clients to understand the nuances of their individual business; we learn about them, their team, their services and, importantly, their potential patients.”

Strategic Medica, while providing full-service online marketing strategies, places importance on client re-engagement (http://www.strategicmedica.com/patient-re-engagement-campaigns/) and lead generation. However there are two areas of specialty that Mr. Pedersen believes sets his consultancy apart from other less experienced marketers.

“Perhaps like no other service, marketing for plastic surgeons requires a specialized and targeted approach. For instance, online reputation management (http://www.strategicmedica.com/online-reputation-management/) is vital for cosmetic surgeons - both establishing that reputation and maintaining it” he explained.

“Should a negative comment ever appear online, perhaps at the instigation of a competitor or disgruntled employee, unless a broad online footprint for that surgeon or practice is already in place, that one negative remark can have a devastating affect,” he continued. “So we always try to get that online reputation established, and
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