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Digest This: Digestive Health Harder to Maintain Than Financial Health
Date:3/25/2008

rating prebiotics and probiotics into their diet," said Leslie Bonci, MPH, RD of the University of Pittsburgh Medical Center. "Nearly 75 percent of consumers prefer to get their prebiotics and probiotics from foods in their everyday diet than take a dietary supplement. The LiveActive line from Kraft offers great-tasting alternatives to help promote digestive health."

LiveActive Cereal is a breakfast option that is big on taste, with crispy flakes, crunchy clusters, and delicious fruits/nuts. It is available in Mixed Berry Crunch and Nut Harvest Crunch. LiveActive Drink Mix is a tasty beverage option with added prebiotic fiber, available in Natural Mixed Berry and Natural Raspberry Peach flavors. It is a 10-calorie beverage with 100 percent daily value of vitamin C in each serving. Along with LiveActive Cottage Cheese, both products provide 3 grams of a prebiotic fiber called inulin per serving. LiveActive Natural Cheese provides an efficacious dose of probiotic culture in each serving.

"With the LiveActive line, we're excited to give people food and beverage options, both inside and outside of the dairy case, that can help promote digestive health throughout the day," said Amy Wagner, Senior Director of Marketing for LiveActive.

Visit LiveActiveFoods.com for more information about the line and to learn simple ways to help promote digestive health with prebiotics and probiotics.

About Kraft Foods

Kraft Foods (NYSE: KFT) is one of the world's largest food and beverage companies, with 2007 revenues of more than $37 billion. For more than 100 years, Kraft has offered consumers delicious and wholesome foods that fit the way they live. Kraft markets a broad portfolio of iconic brands in more than 150 countries, includ
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SOURCE Kraft Foods
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