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Digest This: Digestive Health Harder to Maintain Than Financial Health
Date:3/25/2008

Kraft LiveActive Line Expands With More Options Throughout the Day That

Help Promote Digestive Health

GLENVIEW, Ill., March 25 /PRNewswire-FirstCall/ -- Nearly two-thirds of Americans (64 percent) find maintaining good digestive health to be a greater challenge than maintaining a good credit score, according to a recent survey(1) commissioned by LiveActive from Kraft Foods. With the expansion of the LiveActive line, it is now easier to help promote digestive health throughout the day by eating foods from well-known and trusted brands.

The Kraft LiveActive line now offers many delicious items Americans can eat or drink that help promote digestive health. Kraft has added LiveActive Cereal from Post and LiveActive On The Go Drink Mix from Crystal Light to the line. Both new products contain a prebiotic fiber called inulin. Research suggests eating as little as 8 grams of this prebiotic fiber per day can help promote the growth of good bacteria already in the body. These new products are in addition to LiveActive Natural Cheese Snacks from Kraft and LiveActive Cottage Cheese from Breakstone's/Knudsen that were introduced in 2007.

Between 60 and 70 million Americans experience some sort of digestive health problem(2). The issue may be that Americans haven't "digested" the ways in which prebiotics and probiotics could benefit them. By definition, prebiotics are often dietary fibers and act as fuel for probiotics. More than 70 percent of Americans claim they are not at all familiar with prebiotics. Of those who were familiar with prebiotics, less than 4 percent were able to define them correctly. Probiotics are live cultures that can be eaten to help promote digestive health. Nearly two-thirds of Americans (63 percent) polled claim they are not at all familiar with probiotics and only 13 percent of those who were familiar with them could define them accurately.

"It's time for Americans to get proactive about incorpo
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SOURCE Kraft Foods
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