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Diagnostic Marketing Association Names Siemens Healthcare Diagnostics its 2012 Marketer of the Year
Date:3/28/2013

colade,” said Bob Speziale, President of DxMA. “It identifies outstanding work that raises the bar in diagnostics marketing. Siemens’ entry stood out with its ‘Unsung Heroes’ campaign, which leverages a universally recognized action hero to call attention to the underappreciated contributions of laboratory professionals and the diagnostic tests they perform. Siemens Healthcare Diagnostics demonstrated their commitment to marketing innovation by employing a fresh and bold approach in this successful campaign, which was augmented by their collaboration with a leading provider of mass entertainment.”

For more information on attending the DxMA’s Global Marketing Summit and learning more about Siemens and their “Unsung Hero ‘Iron Man’” campaign, please click here.

MARVEL, IRON MAN TM & ©2012 MARVEL & SUBS.

About DxMA (Diagnostic Marketing Association)
The DxMA builds diagnostic industry leadership by providing knowledge and opportunities for professional development and the exchange of ideas. We serve marketing, regulatory compliance and medical affairs professionals who have devoted their careers to the diagnostics and device market segments. Members benefit from continued education and insight, networking with marketers from leading diagnostic companies and service providers, and the AACC seminar and DxMA Global Marketing Summit. For more information on the DxMA, visit http://www.dxma.org.

About Siemens Healthcare Diagnostics
Siemens Healthcare Diagnostics, a global leader in clinical diagnostics, provides healthcare professionals in hospital, reference, and physician office laboratories and point-of-care settings with the vital information required to accurately diagnose, treat, and monitor patients. Our innovative portfolio of performance-driven solutions
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