Navigation Links
Diagnostic Marketing Association Names Siemens Healthcare Diagnostics its 2012 Marketer of the Year

Indianapolis, IN (PRWEB) March 28, 2013

The Diagnostic Marketing Association (DxMA), serving marketing, regulatory and medical affairs professionals in the diagnostic and device market segments, today presented its 2012 Marketer of the Year Award to Siemens Healthcare Diagnostics, a global leader in clinical diagnostics. The award, which recognizes innovation by marketers seeking to highlight their company and products at the leading edge of the diagnostic industry, will be presented during the annual DxMA Global Marketing Summit to be held in Philadelphia, PA on April 24-25, 2013.

Siemens Healthcare Diagnostics was selected for its “Unsung Heroes” campaign honoring laboratory professionals.

“The Siemens Alliance with Disney and Marvel, a 12-year strategic technology and marketing alliance, has given us a unique platform to recognize laboratory professionals as heroes because they have the power to change lives for the better," said Dave Hickey, CEO of the Chemistry, Immunoassay, Automation, and Diagnostics IT Business Unit at Siemens Healthcare Diagnostics. “The campaign highlights the vital role of laboratory professionals, as well as calling attention to the impact laboratory results have on clinical decision-making and patient outcomes.”

The Siemens-Marvel collaboration developed the Marvel Custom character Pearl Powers, a laboratory professional who teams up with Iron Man in print, motion comics, and in-person appearances, The campaign was launched at the 2012 American Association of Clinical Chemistry and Clinical Lab Expo (AACC). It generated excellent results, including an increase of over 800 followers of Siemen’s Twitter account and an 8% rise in Siemens’ AACC webpage views.

“The Marketer of the Year Award is DxMA’s highest accolade,” said Bob Speziale, President of DxMA. “It identifies outstanding work that raises the bar in diagnostics marketing. Siemens’ entry stood out with its ‘Unsung Heroes’ campaign, which leverages a universally recognized action hero to call attention to the underappreciated contributions of laboratory professionals and the diagnostic tests they perform. Siemens Healthcare Diagnostics demonstrated their commitment to marketing innovation by employing a fresh and bold approach in this successful campaign, which was augmented by their collaboration with a leading provider of mass entertainment.”

For more information on attending the DxMA’s Global Marketing Summit and learning more about Siemens and their “Unsung Hero ‘Iron Man’” campaign, please click here.


About DxMA (Diagnostic Marketing Association)
The DxMA builds diagnostic industry leadership by providing knowledge and opportunities for professional development and the exchange of ideas. We serve marketing, regulatory compliance and medical affairs professionals who have devoted their careers to the diagnostics and device market segments. Members benefit from continued education and insight, networking with marketers from leading diagnostic companies and service providers, and the AACC seminar and DxMA Global Marketing Summit. For more information on the DxMA, visit

About Siemens Healthcare Diagnostics
Siemens Healthcare Diagnostics, a global leader in clinical diagnostics, provides healthcare professionals in hospital, reference, and physician office laboratories and point-of-care settings with the vital information required to accurately diagnose, treat, and monitor patients. Our innovative portfolio of performance-driven solutions and personalized customer care combine to streamline workflow, enhance operational efficiency, and support improved patient outcomes.

Read the full story at

Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. Notre Dame researchers scoring a win-win with novel set of concussion diagnostic tools
2. Members of University Services Sleep Diagnostic & Treatment Centers Wake Up Industries and Communities to the Importance of Sleep for Sleep Awareness Week
3. About 15 percent of patients with Wolfram syndrome do not meet current diagnostic criteria
4. Combining plasma screening methods better identifies diagnostic and therapeutic targets
5. Dental Diagnostic & Surgical Equipment Market is expected to grow at a CAGR of 5.8% & to reach $6,073.7 Million by 2016 - by MarketsandMarkets
6. Fast, low-cost device uses the cloud to speed up diagnostic testing for HIV and more
7. Digital diagnostic tools lead to patient dissatisfaction, says MU expert
8. Mayo Clinic and SV Bio enter strategic relationship on genome diagnostics and interpretation
9. Canada In Vitro Diagnostics Market Analysis and Forecasts to 2017 in New Research Report at
10. Combining diagnostic tests more accurate at predicting Alzheimers
11. Psychiatry Gets Revised Diagnostic Manual
Post Your Comments:
(Date:10/13/2017)... ... October 13, 2017 , ... PurhealthRX , a leading Health and ... Applying the Purzorb™process to full spectrum CBD oil will revolutionize the rapidly growing CBD ... that can be easily incorporated into liquid products, while reducing costs to end users. ...
(Date:10/13/2017)... CT (PRWEB) , ... October 13, 2017 , ... ... long-term care services, staged a mock evacuation of the facility as part of a ... Shelton Fire Department, Echo Hose EMS and Shelton City Emergency Manager, as well as ...
(Date:10/13/2017)... ... 13, 2017 , ... Ellevate Network, the leading network for professional women, brought ... gender equality at their inaugural Summit in New York City in June. The event ... audience of over 3 million. To watch the Mobilize Women video, click here ...
(Date:10/13/2017)... ... October 13, 2017 , ... Talented ... the lowdown on sciatica in a new episode of "Success Files," which is ... events and innovation and investigates each subject in-depth with passion and integrity. , ...
(Date:10/13/2017)... ... 13, 2017 , ... “America On The Brink”: the Christian history of the ... is the creation of published author, William Nowers. Captain Nowers and his wife, ... he spent thirty years in the Navy. Following his career as a naval ...
Breaking Medicine News(10 mins):
(Date:10/11/2017)... 2017  Hill-Rom Holdings, Inc. ("Hill-Rom") (NYSE: HRC), today ... Las Piedras, Puerto Rico , where ... Following a comprehensive ... minor structural damage, temporary loss of power and minimal ... completed, manufacturing operations have resumed, and the company expects ...
(Date:10/4/2017)... Korea , Oct. 4, 2017  South Korean-based ... next-generation CPR training aide "cprCUBE" on Kickstarter. The device ... compression during cardiac arrests with better efficiency compared to ... also offers real-time feedback on efficacy of the compression ... crowdfunding campaign has a goal to raise $5,000. ...
(Date:10/2/2017)... 2, 2017  AllianceRx Walgreens Prime, the combined central ... and pharmacy benefit manager Prime Therapeutics LLC (Prime), today ... included the unveiling of new signage at its headquarters ... as at a few other company-owned facilities across the ... patients, some of whom will begin to see the ...
Breaking Medicine Technology: