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Diageo's DRINKiQ.com Honored as Most Outstanding Health & Wellness Site by International Academy of the Visual Arts
Date:7/7/2009

.drinkiq.com/" target="_new">DRINKiQ.com offers content specific to Australia, Canada, China, Great Britain, Ireland, Jamaica, Russia, South Africa, and Spain, and recently launched a US-based Spanish language site. The site will soon offer content specifically for India, Kenya, Uganda, Taiwan, Singapore, Colombia, Venezuela, and Brazil.

DRINKiQ.com brings a distinct approach to compiling resources on responsible drinking and other alcohol-related issues from a range of sources, including government, industry and non-profit organizations. Interested parties also have the opportunity to contribute constructive content on programs and resources they've found useful in promoting responsible drinking. For example, Diageo's DRINKiQ.com site contains videos and program notes about a wide range of responsible drinking topics from the Substance Abuse and Mental Health Services Administration, the Responsible Hospitality Institute, and the National Institute on Alcohol Abuse and Alcoholism.

DRINKiQ.com's content focuses on five key areas: Facts about alcohol; a Resource Center that is filled with ready-to-use materials about best practices in responsible drinking and tips on how parents can effectively talk to their kids about alcohol; Diageo and its commitment to responsible drinking; a showcase of Diageo's best responsible drinking initiatives from around the world; and related links that serve as a comprehensive list of global resources and organizations that will provide visitors with additional information about responsible drinking.

Another noteworthy feature of DRINKiQ.com is the Responsibility Channel, which provides user-generated content showcasing programs that help
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