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Diageo's DRINKiQ.com Honored as Most Outstanding Health & Wellness Site by International Academy of the Visual Arts
Date:7/7/2009

NORWALK, Conn., July 7 /PRNewswire-FirstCall/ -- DRINKiQ.com, Diageo's cutting edge responsible drinking web site, was presented with The Communicator Award as the Most Outstanding Health and Wellness web site by the International Academy of the Visual Arts. The site was also named runner-up in the Education Category. Now in its 15th year, The Communicator Awards program honors creative excellence for communications professionals. The program is sanctioned by the International Academy of the Visual Arts and is judged by leading professionals from media, communications, advertising, creative and marketing firms.

Guy L. Smith, Executive Vice President of Diageo, said: "DRINKiQ.com's design and features make it a truly comprehensive and dynamic web site that provides visitors with all the resources they need to learn about responsible drinking in a creative and unique way. It is an honor to be recognized by the IAVA for DRINKiQ.com, which further demonstrates our unwavering commitment to responsible drinking."

Smith also credited Carolyn Panzer, Diageo's Global Director, Alcohol and Responsibility, who spearheaded the creation of the site, with the groundbreaking approach DRINKiQ.com brings to generating awareness around responsible drinking on the Internet. "With its unique design, DRINKiQ.com will undoubtedly change the way serious stakeholders work together to address the common goal of encouraging the responsible enjoyment of alcohol among adults age 21 and older, reducing drunk driving and underage drinking, and providing meaningful information about reducing alcohol abuse," Smith said.


SOURCE Diageo
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