Supporting the national launch of this campaign is one important part of Diageo's efforts to promote responsible drinking. For the past two years, Diageo has worked with legislators throughout the country to introduce bills aimed at reducing underage drinking by holding adults responsible for supplying alcohol to minors. With Diageo's help, the Administrative Driver's License Revocation legislation has been introduced in 24 states and has passed in seven.
Research commissioned by The Century Council reveals that 65% of underage youth who drink obtain alcohol from family and friends. Furthermore, according to a recent poll conducted by independent research firm FD, 4 out of 5 people believe adults should be punished if they serve alcohol to those who are not their own children.
Diageo is supporting the following "We Don't Serve Teen" events this week:
-- Monday, September 10, 2007, 10:30am - Atlanta, Georgia
-- Monday, September 10, 2007, 10am - Wauwatosa, Wisconsin
-- Wednesday, September 12, 2007, 10am - East Providence, Rhode Island
-- Wednesday, September 12, 2007, 10am - Fairview Park, Ohio
-- Wednesday, September 12, 2007, 10am - St. Louis, Missouri
-- Wednesday, September 12, 2007, 11am - Fort Collins, Colorado
-- Wednesday, September 12, 2007, 2pm - Akron, Ohio
-- Thursday, September 13, 2007, 2pm - Indianapolis, Indiana
-- Friday, September 14, 2007, 9:30am - Huntington Park, California
-- Friday, September 14, 2007, 10am - Henderson, Nevada
-- Friday, September 14, 2007, 10am - Olathe, Kansas
Diageo is a founding member of The Century Council and supports a
number of the organization's educational programs designed to combat drunk
driving and underage drinking. The Century Council also works with a broad
array of education and prevention professionals on
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