Navigation Links
Diageo Supports First Ever National 'We Don't Serve Teens' Week
Date:9/13/2007

Community Members and Attorneys General from Across the Country Unite in

Week Long Effort to Combat Underage Drinking

NORWALK, Conn., Sept. 13 /PRNewswire-FirstCall/ -- Diageo, the world's leading spirits, wine and beer company, is proud to support national events being held throughout the week across the country in recognition of "We Don't Serve Teens Week," September 10-15, a program dedicated to curbing underage drinking by reminding adults that providing alcohol to teens is unsafe, illegal and irresponsible. Unveiled in October, the "We Don't Serve Teens" campaign was created by the federal government and supported by The Century Council, a not-for-profit organization dedicated to fighting drunk driving and underage drinking, to educate adults on how to reduce teen access to alcohol.

Elements of the campaign include a television public service announcement (PSA), print ad, lapel pins, cold case stickers, register signs and ceiling danglers in English and Spanish, distributed to retailers across the country for on-premise display. This week, several "We Don't Serve Teen" events are being held across the country as lawmakers, industry members, parents and government officials join together to combat underage drinking.

"As we begin a new school year, parents and other adults need to recognize the critical role they play in helping children make safe and responsible decisions," said Guy L. Smith, Executive Vice President, Diageo North America. "As part of our larger commitment to fighting underage drinking, Diageo proudly supports the national launch of this important campaign which we hope will resonate in communities across the country."

The Charmer-Sunbelt Group, a leading wine and spirits distributor, also joins Diageo in its support of "We Don't Serve Teens Week."

"Responsibility is a family matter. It is vitally important that parents talk to their kids about not drinking," said Brian Fischer, Vice President, Community Relations for Charmer-Sunbelt Group. "We are proud to support 'We Don't Serve Teens Week,'" he added.

Supporting the national launch of this campaign is one important part of Diageo's efforts to promote responsible drinking. For the past two years, Diageo has worked with legislators throughout the country to introduce bills aimed at reducing underage drinking by holding adults responsible for supplying alcohol to minors. With Diageo's help, the Administrative Driver's License Revocation legislation has been introduced in 24 states and has passed in seven.

Research commissioned by The Century Council reveals that 65% of underage youth who drink obtain alcohol from family and friends. Furthermore, according to a recent poll conducted by independent research firm FD, 4 out of 5 people believe adults should be punished if they serve alcohol to those who are not their own children.

Diageo is supporting the following "We Don't Serve Teen" events this week:

-- Monday, September 10, 2007, 10:30am - Atlanta, Georgia

-- Monday, September 10, 2007, 10am - Wauwatosa, Wisconsin

-- Wednesday, September 12, 2007, 10am - East Providence, Rhode Island

-- Wednesday, September 12, 2007, 10am - Fairview Park, Ohio

-- Wednesday, September 12, 2007, 10am - St. Louis, Missouri

-- Wednesday, September 12, 2007, 11am - Fort Collins, Colorado

-- Wednesday, September 12, 2007, 2pm - Akron, Ohio

-- Thursday, September 13, 2007, 2pm - Indianapolis, Indiana

-- Friday, September 14, 2007, 9:30am - Huntington Park, California

-- Friday, September 14, 2007, 10am - Henderson, Nevada

-- Friday, September 14, 2007, 10am - Olathe, Kansas

Diageo is a founding member of The Century Council and supports a number of the organization's educational programs designed to combat drunk driving and underage drinking. The Century Council also works with a broad array of education and prevention professionals on alcohol issues.

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at http://www.diageo.com.

Celebrating life, every day, everywhere, responsibly.


'/>"/>
SOURCE Diageo
Copyright©2007 PR Newswire.
All rights reserved

Related medicine news :

1. Vitamin E supports Female Hearts
2. Injection supports Heart Devices
3. Study supports vegetable diet
4. Study supports century-old cancer theory
5. Google Supports Indians Novel Literacy Drive
6. Actor Anil Kapoor Supports Birth Registration Cause
7. AMA Supports Tax Penalty for Uninsured Americans
8. Church Supports HIV Test Before Marriage
9. EHRVA Supports EHR Product Certification
10. NICE supports application of advanced biological therapies as treatment option for acute psoriasis
11. Bush Supports Restriction to ‘Morning–After’ Pll
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/20/2017)... ... February 20, 2017 , ... A new ... women are called back for additional examinations without sacrificing cancer detection, according to ... 2011, the U.S. Food and Drug Administration approved digital breast tomosynthesis (DBT) for ...
(Date:2/20/2017)... (PRWEB) , ... February 21, 2017 , ... Nancy ... offering readers a way to “ Getting Over the Bump in the Road ” ... and lessons learned on how to cope with the ups and downs experienced by ...
(Date:2/20/2017)... ... ... Silverado today is pleased to announce that it has entered into a management ... Alexandria, Virginia. The new community is expected to open its doors in the first ... three-story community with underground parking – located on King Street –will serve 66 people ...
(Date:2/20/2017)... ... February 20, 2017 , ... ... 213-8818 , Orbita, Inc., a leading provider of innovative software for connected home ... patient engagement and optimizing care journey management for home healthcare. , Built ...
(Date:2/20/2017)... ... February 20, 2017 , ... ... a cloud-based self-service technology that runs on the Posiflex XT-series of touch screen ... during HIMSS17 in Orlando, Florida. The terminal provider Posiflex is helping ...
Breaking Medicine News(10 mins):
(Date:2/21/2017)... Feb. 21, 2017 Cognitive Computing for ... is allowing a previously unattainable level of personalized ... this ability, it is anticipated that the Global ... Billion by 2022. The growth of the market ... computing platforms, rising installation of cognitive computing software ...
(Date:2/21/2017)... Feb. 21, 2017  /PR Newswire/ -- UBM Medica,s ... announce the launch of Modern Retina ( ... retina specialists. Built upon the success of ... on the latest innovations in the areas of retinal ... management. By meeting current informational needs and filling existing ...
(Date:2/21/2017)... Scientists From Two Companies to Accelerate Development ... ... STEER, creator of advanced materials platform technologies that effectively ... pharmaceuticals, food and nutraceuticals, biomaterials and biorefining, today announced a ... , a leading science & technology company, on ...
Breaking Medicine Technology: