Navigation Links
Detroit Lions help rebuild city with innovative gridiron giving, U-M researchers say
Date:5/20/2014

ANN ARBORThe Detroit Lions' new model of philanthropy and community engagement may prove to be a touchdown for the city of Detroit.

A new case study of corporate social responsibility in sport by University of Michigan researchers uses the Lions as an exemplar of a professional sports team reinventing its charitable giving and community relations approach in hopes of making a bigger impact on the community.

In 2012, the Lions created the "Living in the City" campaigna new model of corporate philanthropy that emphasizes deeper relationships with a small core group of community nonprofits and organizations, say Kathryn Heinze, assistant professor of sport management at the U-M School of Kinesiology, and Sara Soderstrom, assistant professor of organizational studies and program in the environment at the U-M College of Literature, Science, and Arts.

Corporate social responsibility has increasingly played a large role in professional sports, but the Lions' revamped giving strategy differs from traditional charitable giving among professional sports in several key ways, Heinze says. Typically, teams practice broad philanthropythey divvy up a large pot of money among many different organizations with different missions. With a few exceptions, the team's involvement with the nonprofit usually ends there, Heinze says.

The Lions developed a giving strategy that focuses on two areas of greatest need in Detroit: 1) health and wellness and 2) community development. To concentrate its focus, the number of organizations the Lions support dropped by roughly 80 percent to six core groups, Heinze says.

"The Lions' partnerships are fewer in number, but the relationships and commitment are stronger," Heinze said. "These relationships evolved into unique and authentic partnerships for the Lions and their partners that have, so far, resulted in a number of innovative and successful joint programs and activities."

For instance, as part of its community development focus, the Lions worked with the city to change signage policy to improve store fronts on the Avenue of Fashion in northwest Detroit, and make them more inviting to potential customers. This new policy was applied to signs for five businesses around Livernois Avenue and Outer Drive.

In addition to Avenue of Fashion, Living for the City targets five other neighborhoods for safety, beautification and pedestrian signage: the North End, Corktown, Southwest Detroit, West Village and Grandmont. These projects are in partnership with Hatch Detroit.

As part of the health and wellness focus, the Lions collaborated with Eastern Market, Playworks, Wayne State University Medical School and the Detroit Lions Academy (part of Detroit Public Schools) to engage students in healthy food and exercise activities to promote healthy choices. These groups host student field trips to Eastern Market that include Lions alums, the Lions' executive chef and their core community partners in a fun, healthy food-focused day of learning for the students.


'/>"/>

Contact: Laura Bailey
baileylm@umich.edu
734-647-1848
University of Michigan
Source:Eurekalert

Related medicine news :

1. Donation by Best Drug Rehabilitation’s CEO Per Wickstrom to Help Detroit’s Cass Community Social Services (CCSS) Make the Holidays Brighter for Children
2. A Forever Recovery’s CEO Per Wickstrom Fills Semi Truck with Food Thanks to Donation to Detroit’s Gleaners Community Food Bank
3. One Direction 1D Tickets in Dallas, East Rutherford, Nashville, Miami, Houston, Toronto, Charlotte, Detroit, Dallas, Pasadena, Tampa, Washington DC & Tulsa Onsale 12/7/13
4. One Direction Tickets in East Rutherford, Miami, Atlanta, Toronto, Chicago, Detroit, Dallas, Pasadena, Tampa, Washington DC & Tulsa in High Demand According to TicketDown
5. Introducing The Make Your Own Authentic Detroit Style Pizza Gift Set
6. Sterling Heights Bunion Surgery Article Released by Metro-Detroit Foot Doctor
7. Sting & Paul Simon Concert Tour Tickets in Denver, Seattle, Sunrise, Detroit, DC, Tampa, Houston, St Paul & Dallas Are in High Demand According to Ticket Down
8. Detroit Weight Loss Videos Published on Metro Detroit Bariatric Surgeon's Website
9. Robert Lantzy Recognized As “Super Lawyers” in Detroit Hour Magazine
10. Authentic Detroit Style Pizza's Popularity Soars To Six U.S. States, Europe and Asia
11. Metro Detroit Foot Doctor Releases Foot Problem Database on New Website
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/4/2016)... Carlsbad, CA (PRWEB) , ... May 04, 2016 , ... ... has recently partnered with local company MitoXcell in preparation of the launch of her ... day jump start plan is a nutritional guide designed to jump start a new ...
(Date:5/4/2016)... ... May 04, 2016 , ... The preeminent surgical aftercare ... Dickinson needed following breast cancer surgery. In March 2016, the 61-year-old model and reality ... breast cancer that occurs in the milk ducts, according to an interview with ...
(Date:5/4/2016)... ... ... Advanced Spine & Sport Medical Rehabilitation Center, which is renowned for its ... seminar on stem cell injections. The seminar is scheduled for Wednesday, May 18, from ... Suite 110, Ventura, CA. There are only 10 seats available. , “The purpose ...
(Date:5/4/2016)... ... May 04, 2016 , ... ... and support for knees, ankles, and elbows. Engineered with athletes in mind, ... flat-bed manufacturing (opposed to ineffective circular knitting, common in the industry) produces ...
(Date:5/4/2016)... , ... May 03, ... manufacturer of innovative infant and child products, today revealed the non-toxic ... ability to help babies deal with teething pain is just part ... no toxic gels, and are BPA-, PVC-, and phthalate-free. , ...
Breaking Medicine News(10 mins):
(Date:5/3/2016)... TUCSON, Ariz. , May 3, 2016  As ... twice contracted rheumatic fever, which damaged his heart. ... But by June 2013, Shepherd,s heart was ... days from death. On June 20, 2013, the ... temporary Total Artificial Heart (TAH-t). Like a heart transplant, ...
(Date:5/3/2016)... LAKE OSWEGO, Ore. , May 3, 2016 /PRNewswire/ ... about the importance of extending care beyond the implant ... Scientific Sessions, May 4-7 in San Francisco ... tasked with continually delivering the highest quality of patient ... ensuring patients are cared for each and every tomorrow," ...
(Date:5/3/2016)... , May 3, 2016  Specialty Silicone ... tool that shows how a cleanroom works. The ... discussions about science and technology. ... "As a technology company, SSF enthusiastically supports the ... help educators foster the next generation of innovators. ...
Breaking Medicine Technology: