Navigation Links
Detroit Lions help rebuild city with innovative gridiron giving, U-M researchers say
Date:5/20/2014

ANN ARBORThe Detroit Lions' new model of philanthropy and community engagement may prove to be a touchdown for the city of Detroit.

A new case study of corporate social responsibility in sport by University of Michigan researchers uses the Lions as an exemplar of a professional sports team reinventing its charitable giving and community relations approach in hopes of making a bigger impact on the community.

In 2012, the Lions created the "Living in the City" campaigna new model of corporate philanthropy that emphasizes deeper relationships with a small core group of community nonprofits and organizations, say Kathryn Heinze, assistant professor of sport management at the U-M School of Kinesiology, and Sara Soderstrom, assistant professor of organizational studies and program in the environment at the U-M College of Literature, Science, and Arts.

Corporate social responsibility has increasingly played a large role in professional sports, but the Lions' revamped giving strategy differs from traditional charitable giving among professional sports in several key ways, Heinze says. Typically, teams practice broad philanthropythey divvy up a large pot of money among many different organizations with different missions. With a few exceptions, the team's involvement with the nonprofit usually ends there, Heinze says.

The Lions developed a giving strategy that focuses on two areas of greatest need in Detroit: 1) health and wellness and 2) community development. To concentrate its focus, the number of organizations the Lions support dropped by roughly 80 percent to six core groups, Heinze says.

"The Lions' partnerships are fewer in number, but the relationships and commitment are stronger," Heinze said. "These relationships evolved into unique and authentic partnerships for the Lions and their partners that have, so far, resulted in a number of innovative and successful joint programs and activities."

For instance, as part of its community development focus, the Lions worked with the city to change signage policy to improve store fronts on the Avenue of Fashion in northwest Detroit, and make them more inviting to potential customers. This new policy was applied to signs for five businesses around Livernois Avenue and Outer Drive.

In addition to Avenue of Fashion, Living for the City targets five other neighborhoods for safety, beautification and pedestrian signage: the North End, Corktown, Southwest Detroit, West Village and Grandmont. These projects are in partnership with Hatch Detroit.

As part of the health and wellness focus, the Lions collaborated with Eastern Market, Playworks, Wayne State University Medical School and the Detroit Lions Academy (part of Detroit Public Schools) to engage students in healthy food and exercise activities to promote healthy choices. These groups host student field trips to Eastern Market that include Lions alums, the Lions' executive chef and their core community partners in a fun, healthy food-focused day of learning for the students.


'/>"/>

Contact: Laura Bailey
baileylm@umich.edu
734-647-1848
University of Michigan
Source:Eurekalert

Related medicine news :

1. Donation by Best Drug Rehabilitation’s CEO Per Wickstrom to Help Detroit’s Cass Community Social Services (CCSS) Make the Holidays Brighter for Children
2. A Forever Recovery’s CEO Per Wickstrom Fills Semi Truck with Food Thanks to Donation to Detroit’s Gleaners Community Food Bank
3. One Direction 1D Tickets in Dallas, East Rutherford, Nashville, Miami, Houston, Toronto, Charlotte, Detroit, Dallas, Pasadena, Tampa, Washington DC & Tulsa Onsale 12/7/13
4. One Direction Tickets in East Rutherford, Miami, Atlanta, Toronto, Chicago, Detroit, Dallas, Pasadena, Tampa, Washington DC & Tulsa in High Demand According to TicketDown
5. Introducing The Make Your Own Authentic Detroit Style Pizza Gift Set
6. Sterling Heights Bunion Surgery Article Released by Metro-Detroit Foot Doctor
7. Sting & Paul Simon Concert Tour Tickets in Denver, Seattle, Sunrise, Detroit, DC, Tampa, Houston, St Paul & Dallas Are in High Demand According to Ticket Down
8. Detroit Weight Loss Videos Published on Metro Detroit Bariatric Surgeon's Website
9. Robert Lantzy Recognized As “Super Lawyers” in Detroit Hour Magazine
10. Authentic Detroit Style Pizza's Popularity Soars To Six U.S. States, Europe and Asia
11. Metro Detroit Foot Doctor Releases Foot Problem Database on New Website
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/26/2016)... (PRWEB) , ... May 26, 2016 , ... MadgeTech will ... designed, engineered, and manufactured in Warner, New Hampshire at the MadgeTech headquarters. With products ... reliable monitoring solutions trusted by government agencies, including NASA. , In 2012, NASA ...
(Date:5/26/2016)... ARIZ. (PRWEB) , ... May 26, 2016 , ... An ... of American families. , The 550 employees of Sun Health Senior Living ... through Aetna that reduces their doctor and prescription copays for the year, while holding ...
(Date:5/26/2016)... ... May 26, 2016 , ... ... supply chain solutions, today announced the organization has earned its ISO 13485 certification, ... and is compliant with all rules and policies associated with ISO quality standard ...
(Date:5/26/2016)... ... May 26, 2016 , ... North Cypress Medical Center ... Golf Club in Cypress. With the help of community partners, the event organizers raised ... renews hope for wounded service members and their families through health, wellness, and therapeutic ...
(Date:5/26/2016)... ... May 26, 2016 , ... The MIAMI Institute for Age Management ... Dr. Adonis Maiquez MD, ABAARM. Dr. Adonis , Wellness Physician of the MIAMI ... member of the Institute for Functional Medicine. , He also heads up FITTLab, the ...
Breaking Medicine News(10 mins):
(Date:5/24/2016)... Los innovadores de COMBO[TM], ... introduce catéteres para la intervención de extremidades inferiores ... global especializada en el suministro de soluciones vasculares ... incluyendo productos para tratar la enfermedad arterial periférica. ... los dispositivos de primera entrada de la compañía ...
(Date:5/24/2016)... Een app die artsen over de hele ... behandelen, hun kennis kunnen delen en van elkaar kunnen ... revolutionaire MDLinking App, ontwikkeld door een internationale groep artsen ... en oncologisch chirurg dr. Gijs van Acker . ... dinsdag 24 mei officieel gepresenteerd op het Amsterdam Startup ...
(Date:5/23/2016)... 2016 Transparency Market Research has ... Insufficiency Market - Global Industry Analysis, Size, Share, Growth, ... the report, the exocrine pancreatic insufficiency market is anticipated ... to 2023 to reach US$2.85 Bn by 2023. ... by the deficiency of the exocrine pancreatic enzymes, causing ...
Breaking Medicine Technology: