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Detour(R) Unveils Snack Size Protein Bar
Date:4/22/2008

Award-winning Bar Now Available in Smaller Package for Healthy Snacking

MINDEN, Nev., April 22 /PRNewswire/ -- Nutrition bar company Forward Foods, LLC, the maker of the award-winning Detour(R) bar, today announced the introduction of a convenient new snack size version of their top selling Detour Caramel Peanut Bar(TM). The snack size bar is loaded with essential nutrients making it a smart choice for energy seekers living a healthy lifestyle. With seven grams of protein and just 80 calories in each bar, the new Detour snack size Caramel Peanut Bar is a satisfying way to power through the day. And, with only three grams of sugar per bar, it is perfect for the kids' lunch bags or a mid-day treat at the office.

Consumer research shows that more and more Americans are eating on the go. As a result, convenient healthy snack options continue to be important. Sales of granola bars, trail mixes and the like are up as the trend in snacking turns healthier. Portion conscious packs have also grown in popularity as people look for ways to satisfy their snacking needs without having to worry about how many calories they're consuming.

"Whether you're an athlete looking for a quick nutritious boost or a parent seeking a healthy snack for the kids, our smaller bar is a tasty and satisfying snack that multitasks," said Patrick Muldoon, chief executive officer of Forward Foods, which owns Detour (http://detourbar.com).

Already a top-seller, the Caramel Peanut bar with its candy bar taste is now available in a handy 20 gram snack size version. Like its larger counterparts, the snack bar is made with whey protein, the highest quality protein available. With three grams of sugar and no trans fats, the smaller bar is a smart snack for everyone.

"The snack size bar is a great way for people to discover Detour," said Muldoon. "It is the perfect size to satisfy your energy needs, but be warned, it tas
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SOURCE Detour
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