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Detour(R) Unveils Snack Size Protein Bar
Date:4/22/2008

Award-winning Bar Now Available in Smaller Package for Healthy Snacking

MINDEN, Nev., April 22 /PRNewswire/ -- Nutrition bar company Forward Foods, LLC, the maker of the award-winning Detour(R) bar, today announced the introduction of a convenient new snack size version of their top selling Detour Caramel Peanut Bar(TM). The snack size bar is loaded with essential nutrients making it a smart choice for energy seekers living a healthy lifestyle. With seven grams of protein and just 80 calories in each bar, the new Detour snack size Caramel Peanut Bar is a satisfying way to power through the day. And, with only three grams of sugar per bar, it is perfect for the kids' lunch bags or a mid-day treat at the office.

Consumer research shows that more and more Americans are eating on the go. As a result, convenient healthy snack options continue to be important. Sales of granola bars, trail mixes and the like are up as the trend in snacking turns healthier. Portion conscious packs have also grown in popularity as people look for ways to satisfy their snacking needs without having to worry about how many calories they're consuming.

"Whether you're an athlete looking for a quick nutritious boost or a parent seeking a healthy snack for the kids, our smaller bar is a tasty and satisfying snack that multitasks," said Patrick Muldoon, chief executive officer of Forward Foods, which owns Detour (http://detourbar.com).

Already a top-seller, the Caramel Peanut bar with its candy bar taste is now available in a handy 20 gram snack size version. Like its larger counterparts, the snack bar is made with whey protein, the highest quality protein available. With three grams of sugar and no trans fats, the smaller bar is a smart snack for everyone.

"The snack size bar is a great way for people to discover Detour," said Muldoon. "It is the perfect size to satisfy your energy needs, but be warned, it tastes so delicious your taste buds are going to demand more. Luckily, that same award-winning taste is available in our larger bars, too."

The snack size bars are available at GNC retailers or online at http://detourbar.com. Distribution is expected to be broadened in the coming months.

About The Detour Caramel Peanut Bars

The Detour(R) Caramel Peanut(TM) bar is made with whey protein and is available in three sizes -- 43 grams, 85 grams and the new 20 gram snack size. Their award-winning candy bar taste makes them the #1 whey protein bar on the market.

About Forward Foods

Forward Foods, LLC manufactures and markets high protein, snack, and energy bars under the Detour brand. Since the introduction of the original bar in October 2002, Detour has grown into a $50MM retail brand platform and is the leading high protein brand in health and fitness stores. Detour revolutionized the high protein bar category by being the first to utilize candy bar technology and formulation to create a truly "great tasting" high protein bar. The brand has now expanded to more mainstream channels including food grocery, drug store, mass merchant, club and convenience stores. For more information on the complete line of great tasting, high protein Detour products, visit http://detourbar.com


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SOURCE Detour
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