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Despite polarized opinions, Democrats and Republicans perform same amount of 'green' actions
Date:1/31/2008

combat it.

We need to do a better job of giving these people useful information about global warming, says Maibach.

Young People and Global Warming Concerns

In addition, young peoples beliefs about global warming tend to be similar to their parents beliefs, especially in families where the child reported having a close relationship with his or her parents. When children and their parents agreed that global warming poses a great danger and shared a strong sense of our ability to combat it, the family engaged in more environmental activities, as compared to families where parents and children disagreed.

The surveys conducted as part of Porter Novellis ConsumerStyles and YouthStyles surveys -- were fielded in late spring and summer of 2007. Porter Novelli's Styles surveys are developed to provide a deeper level of insight into what motivates consumers to act, often digging below the surface to understand how attitudes, beliefs and social influences affect behaviors.


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Contact: Tara Laskowski
tlaskows@gmu.edu
703-993-8815
George Mason University
Source:Eurekalert

Page: 1 2

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