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Despite Olympic fever, British women remain indifferent about sport
Date:3/7/2013

ves the goal of doing just one hour more per week of playing sport or doing everyday physical activities such as gardening or household chores.

The multi-national survey conducted by YouGov in France, Sweden, UK, Denmark and Sweden, and commissioned by the World Heart Federation reveals that in the UK:

  • 54 per cent of women in the UK did not play competitive sport or do any vigorous physical activity in the week of the survey compared to 34 per cent in Denmark, 44 per cent in Germany, 47 per cent in Sweden and 52 per cent in France
  • 18 per cent of women admitted to being physically inactive and did not exert themselves at all
  • Younger women in the UK are more likely to have played competitive sports, with 63 per cent of women aged 18-34 years devoting time to intensive workouts or playing sport in the week they were surveyed

The World Heart Federation's "Make a Healthy Heart your Goal" campaign in partnership with UEFA Women's EURO 2013 will be officially launched tomorrow on International Women's Day. The campaign encourages women and girls to set themselves the 'goal' of becoming more physically active, by practising sports such as football and incorporating physical activities into their everyday lives, to reduce the risk of heart disease and stroke.

"Ahead of the UEFA Women's EURO 2013 in July, we are calling on women and girls across Europe to achieve their physical activity 'goal' by playing football. Football is an empowering and unifying experience for women and girls. UEFA believes that every girl should have the opportunity to play football locally regardless of skill or talent and it is our goal to support this aim through our partnership with the World Heart Federation," said Karen Espelund, Member of the UEFA Executive Committee and Chairwoman of the UEFA Women's Football Committee.


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Contact: Charanjit Jagait
charanjit.jagait@worldheart.org
41-228-070-334
World Heart Federation
Source:Eurekalert

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