Navigation Links
Despite Ailing Economy, Planet Fitness Thrives
Date:4/15/2009

Franchisees buck an industry trend and boost enrollments

DOVER, N.H., April 15 /PRNewswire/ -- As the economy struggles, many health and fitness clubs continue their own struggle to stay out of the red. Franchisees of Planet Fitness, however, the fastest growing operator of full-size fitness clubs in the U.S., are seeing green after launching a nationwide advertising campaign that produced new memberships totaling in the six figures.

The campaign, from April 1-7, invited people to join Planet Fitness for just $1 down, along with the low monthly price point of $10 that the company maintains. Customers leaped at the offer, resulting in a tremendous increase in new memberships. For example, the New York market gained 50,000 new members, the Boston area picked up 28,000, Philadelphia had 21,000, and Orlando had 14,000 new members sign up.

"More than ever, American consumers are focused on getting the most value for their dollar, and many have discovered that there's no better place to stretch the dollar than Planet Fitness," said John Craig, Planet Fitness brand development director. "We really strive to create that value package and focus our efforts on the needs of occasional or first-time health club members."

In 2008, as a result of the growth of the Planet Fitness franchise system, the company posted revenues of $100 million and was ranked #1 among health club companies on Inc. magazine's list of the 5,000 Fastest Growing Private Companies in America. In the report, Planet Fitness was rated #732 overall.

Planet Fitness attributes its success to a relatively simple business model -- give customers extremely high value for an extremely low price. For $10 a month, Planet Fitness customers enjoy a membership that includes stylish, clean facilities equipped with name-brand cardio and strength machines, as well as a relaxed, Judgement Free Zone(R) atmosphere. Best of all, there's no commitment.

Planet Fitness's business model continues to support its growth. The company boasts 275 clubs in 31 states, and a membership base of nearly 2 million. Currently, an additional 450-plus clubs are in development. The company was established in 1992 and is headquartered in Dover, N.H.

www.planetfitness.com


'/>"/>
SOURCE Planet Fitness
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Despite overeating, morbidly obese mice gain protection against diabetes
2. Despite grumbling, most Americans say they are happy at work
3. Most patients who have male-to-female sex-change surgery are happy, despite complications
4. Cataract Surgery: A Bargain, Despite the Price
5. UGA study: Youth exposed to smokeless tobacco ads despite settlement
6. Despite Advances in the Accuracy of CT Colonography in Detecting Polyps, Digestive Health Experts Urge Patients to Consider Risks and Realities
7. Plastic Surgery Complications and Deaths are Rare, Despite Highly Publicized Death of Donda West
8. A Full and Long Life, Despite Diabetes
9. Enrollment Growth Slows at U.S. Nursing Colleges and Universities in 2007 Despite Calls for More Registered Nurses
10. Research finds allergic children exposed to peanuts at younger ages despite recommendations to avoid
11. Miscarriage myths persist despite prevalence of medical information
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/27/2016)... ... May 27, 2016 , ... With ... pharmaceutical, medical and food industries. Aside from its GMP accreditation, Validation Center is ... of successfully certified products, services and staff. , Validation Center is ISO17025 accredited ...
(Date:5/26/2016)... DC (PRWEB) , ... May 26, 2016 , ... There ... National Hot Dog and Sausage Council (NHDSC) suggests that Americans prefer their dogs straight ... dogs, 63 percent say grilling is their favorite way to cook a hot dog, ...
(Date:5/26/2016)... , ... May 26, 2016 , ... ... discovery of thousands of defective respirators, according to court documents and SEC filings. ... of William and Becky Tyler v. American Optical Corporation, Case No. BC588866, Los ...
(Date:5/26/2016)... ... May 26, 2016 , ... Georgia State University ... specialty academic programs. , Answering to the increasing demand for curricular specializations, the ... law, and environmental and land use law. ,  , “The demand for lawyers ...
(Date:5/26/2016)... ... ... On Memorial Day, Hope For Heroes and USA Medical Card will ... country. The nonprofit Hope For Heroes partnered with the leading provider of free ... military veterans, as well as police, firemen, and EMS professionals across the country, and ...
Breaking Medicine News(10 mins):
(Date:5/26/2016)... , May 26, 2016 ... Associated With Both Cost Savings and Overall ... plc (LSE: BTG), an international specialist healthcare company, ... at the 21st Annual Meeting of ISPOR (International ... treatment of hepatocellular carcinoma (HCC) using yttrium-90 glass ...
(Date:5/25/2016)... 25,2016 FDA 510(k) clearance ... platform for urological and surgical applications ... of Cellvizio®, the multidisciplinary confocal laser endomicroscopy (CLE) ... the US with the 12 th 510(k) ... (FDA). This new FDA clearance covers Confocal Miniprobes ...
(Date:5/25/2016)... , Germany and GERMANTOWN, ... QIAGEN N.V. (NASDAQ: QGEN ; Frankfurt Prime Standard: ... licensing and co-development agreement with Therawis Diagnostics GmbH to develop ... be to develop and market PITX2 as a marker to ... high-risk breast cancer patients. "We are pleased to ...
Breaking Medicine Technology: