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Desire for Performance Coupled With Natural Ingredients Boosts Botanical Actives Consumption in Personal Care
Date:2/17/2009

-- The move from synthetic ingredients to more "natural" ingredients should be regarded as a driver for cosmetic and toiletry ingredients market. --

LITTLE FALLS, N.J., Feb. 17 /PRNewswire/ -- According to Kline & Company's study Specialty Actives and Active Delivery Systems for Personal Care 2008: U.S. and Europe, botanicals consumption is growing at 8.0%, outstripping growth of other specialty actives with average growth of 5.4%. The increased use of botanicals is one of the major changes in the cosmetics and toiletries industry in recent history.

The market for specialty actives and delivery systems in North America and Europe is approximately USD 840 million, with specialty actives in the Europe market accounting for the lions' share of the market. Botanical actives are growing in share within the specialty actives segment in both the European and U.S. markets. "Labeled" actives are showing extremely quick growth, at up to 20% a year.

A variety of plant extracts have been known for many years to confer therapeutic effects on the skin, building grounds for further development. "Today's consumer wants not only natural products, but also performance," notes Nikola Matic, senior analyst, Chemicals and Material Industry at Kline. "These two requirements were regarded as contradictory a few years ago, but highly substantiated botanical products developed recently brought new solutions to formulators."

The use of botanicals in cosmetic and toiletry formulations is strengthened by the "natural" trend. The move from synthetic ingredients to more "natural" ingredients has increased and should now be regarded as an established growth driver, which has benefited botanicals above all. Nowadays, if a synthetic product and a botanical are offering the same functionality and efficiency, the botanical active will be the formulator
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SOURCE Kline & Company, Inc.
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