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Dermatology Nurses' Association Teams with International Publisher to Launch its Own Journal
Date:6/18/2008

nal, while offering dermatology professionals the most up-to-date nursing essentials.

Comprehensive process based on best practices

The DNA formed a task force in the fall and enlisted business consultant Morna Conway, of the Conway Group, to help the association take ownership of its journal. "We used a process that's proven to work. It's absolutely standard," Conway said. "It is a best practice in association management." Conway and the task force reached out to five publishers seeking a request for proposal. Of those, Philadelphia-based LWW agreed to give DNA the freedom sought in terms of assuming ownership of the journal and having greater control of its content.

DNA's new journal will be among good company at Lippincott, since the publisher prints about 50 other nursing publications. "The nursing division is a small group within the big company of Lippincott," said Kathleen M. Phelan, publisher of Lippincott Williams and Wilkins. "We are dedicated to the nursing publication."

"We are excited about the wonderful opportunities that await us thanks to the partnership with LWW," Elliott said. "Our brand-new journal will help the DNA build on the foundation that has made us an exceptional association in the dermatological field for the last 25 years."

For more information on the Dermatology Nurses' Association's new journal, visit http://www.dnanurse.org.

About DNA

The Dermatology Nurses' Association is a professional nursing organization comprised of a diverse group of individuals committed to quality care through sharing knowledge and expertise. The core purpose of the DNA is to promote excellence in dermatologic care. In 1978, an informal meeting was held to discuss concerns and questions and to seek avenues for further dermatologic nursing education. In 1980, the first educational program was held and by 1982, the DNA held its first official annual convention. I
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SOURCE Dermatology Nurses' Association
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