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Dermatology Nurses' Association Teams with International Publisher to Launch its Own Journal

MT. LAUREL, N.J., June 18 /PRNewswire/ -- After 25 years, 26 chapters and more than 3,000 members, the Dermatology Nurses' Association (DNA) is on the brink of a new era. And, beginning in February, DNA's fresh path means members and thousands of non-members alike can read the latest news and cutting-edge technologies with the click of a mouse. DNA's brand-new publication will be available, in its entirety, online, offering readers more opportunities to access it and to participate in online-only interactive features. The bi-monthly, four-color publication will join the ranks of international publisher Lippincott, Williams and Wilkins' (LWW) already impressive roster of 275 journals. The new journal will become the official journal of the DNA.

Heightened visibility and benefits

A new direction with LWW means that DNA will have increased exposure and recognition as the new publisher markets to the more than 1 million subscribers of LWW journals. The DNA's journal will be included on, a portal site to more than 50 nursing and health care journals from LWW and society partners. The site has 366,000 registrants and receives more than 170,000 unique visitors monthly. It features the largest collection of online CE courses representing over 2,400 contact hours. will offer CE test discounts to DNA members.

Pride in ownership

Key in DNA's new journal is that LWW will offer DNA the ability to own its journal and the freedom to reap financial benefits from that ownership. "The association is at the point now where we believe we can control our own destiny, our own future," said Victoria Elliott, DNA's executive director. "Our new, self-owned journal can become the unique voice of the DNA and help to shape the vision of the DNA."

Subscriptions to DNA's new journal will cost $12 for members, a substantial savings over the current journal, while offering dermatology professionals the most up-to-date nursing essentials.

Comprehensive process based on best practices

The DNA formed a task force in the fall and enlisted business consultant Morna Conway, of the Conway Group, to help the association take ownership of its journal. "We used a process that's proven to work. It's absolutely standard," Conway said. "It is a best practice in association management." Conway and the task force reached out to five publishers seeking a request for proposal. Of those, Philadelphia-based LWW agreed to give DNA the freedom sought in terms of assuming ownership of the journal and having greater control of its content.

DNA's new journal will be among good company at Lippincott, since the publisher prints about 50 other nursing publications. "The nursing division is a small group within the big company of Lippincott," said Kathleen M. Phelan, publisher of Lippincott Williams and Wilkins. "We are dedicated to the nursing publication."

"We are excited about the wonderful opportunities that await us thanks to the partnership with LWW," Elliott said. "Our brand-new journal will help the DNA build on the foundation that has made us an exceptional association in the dermatological field for the last 25 years."

For more information on the Dermatology Nurses' Association's new journal, visit

About DNA

The Dermatology Nurses' Association is a professional nursing organization comprised of a diverse group of individuals committed to quality care through sharing knowledge and expertise. The core purpose of the DNA is to promote excellence in dermatologic care. In 1978, an informal meeting was held to discuss concerns and questions and to seek avenues for further dermatologic nursing education. In 1980, the first educational program was held and by 1982, the DNA held its first official annual convention. In 1983 the first elected slate of officers was installed. Since then, the DNA has grown to over 3,000 members with 26 local chapters.

About Lippincott Williams & Wilkins

Lippincott Williams & Wilkins is a leading international publisher for healthcare professionals and students with nearly 300 periodicals and 1,500 books in more than 100 disciplines publishing under the LWW brand, as well as content-based sites and online corporate and customer services. LWW is part of Wolters Kluwer Health, a leading provider of information and business intelligence for students, professionals and institutions in medicine, nursing, allied health, pharmacy and the pharmaceutical industry. Wolters Kluwer Health is a division of Wolters Kluwer, a leading global information services and publishing company with annual revenues (2007) of euro 3.4 billion ($4.8 billion), maintains operations in over 33 countries across Europe, North America, and Asia Pacific and employs approximately 19,544 people worldwide. Visit for more information on Lippincott Williams and Wilkins or for information about Wolters Kluwer Health.

Contact: Theresa Katalinas at 215-884-6499

SOURCE Dermatology Nurses' Association
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