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Dermatology Nurses' Association Teams with International Publisher to Launch its Own Journal
Date:6/18/2008

MT. LAUREL, N.J., June 18 /PRNewswire/ -- After 25 years, 26 chapters and more than 3,000 members, the Dermatology Nurses' Association (DNA) is on the brink of a new era. And, beginning in February, DNA's fresh path means members and thousands of non-members alike can read the latest news and cutting-edge technologies with the click of a mouse. DNA's brand-new publication will be available, in its entirety, online, offering readers more opportunities to access it and to participate in online-only interactive features. The bi-monthly, four-color publication will join the ranks of international publisher Lippincott, Williams and Wilkins' (LWW) already impressive roster of 275 journals. The new journal will become the official journal of the DNA.

Heightened visibility and benefits

A new direction with LWW means that DNA will have increased exposure and recognition as the new publisher markets to the more than 1 million subscribers of LWW journals. The DNA's journal will be included on http://www.nursingcenter.com, a portal site to more than 50 nursing and health care journals from LWW and society partners. The site has 366,000 registrants and receives more than 170,000 unique visitors monthly. It features the largest collection of online CE courses representing over 2,400 contact hours. Nursingcenter.com will offer CE test discounts to DNA members.

Pride in ownership

Key in DNA's new journal is that LWW will offer DNA the ability to own its journal and the freedom to reap financial benefits from that ownership. "The association is at the point now where we believe we can control our own destiny, our own future," said Victoria Elliott, DNA's executive director. "Our new, self-owned journal can become the unique voice of the DNA and help to shape the vision of the DNA."

Subscriptions to DNA's new journal will cost $12 for members, a substantial savings over the current jour
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SOURCE Dermatology Nurses' Association
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