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Deploying the Power of Music to Save Lives West Africa's Most Beloved Singer Raises His Voice to End Malaria
Date:6/19/2009

uffered from it for centuries.

To highlight the importance of fighting malaria, Ndour collaborated with fellow Senegalese artists to write "Xeex Sibbiru", telling the story of a young man who gets malaria and misses out on life and encouraging him and all Senegalese to sleep under a mosquito net. This song, along with radio messages from Youssou himself, are playing across national radio stations and from 1300 health huts and net distribution points throughout the country. Youssou is kicking off "Surround Sound: Senegal" and the national distribution with a "Xeex Sibbiru" concert on June 20, at the 30,000-person Tinder Barry Stadium outside of Dakar.

"In order to reach our goal of ending malaria deaths in Africa by 2015, we need to make sure that every family is equipped with the tools and the knowledge of how to protect themselves," said Scott Case, CEO of Malaria No More. "We are so grateful that Youssou is using the power of his voice to help families across Senegal as they receive mosquito nets this June."

"Surround Sound: Senegal" strives to help communities and families embrace a new and enduring tradition of mosquito net usage and malaria treatment. The world has the tools to end malaria deaths and international support has skyrocketed in recent years. Youssou Ndour is showing how, by surrounding the country with a message that no child need die of malaria, Senegal can become the next success story in the fight against malaria.

For more details and to download "Xeex Sibbiru" go to www.malarianomore.org/surroundsound.

Youssou Ndour has long been an advocate for malaria control, starting with the "Africa Live" project in 2005. He is a board member of Malaria No More and an ambassador for the Roll Back Malaria Partnership. With the support of Sumitomo Chemical, a leading manufacturer of long-la
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SOURCE Malaria No More
Copyright©2009 PR Newswire.
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