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Deploying the Power of Music to Save Lives West Africa's Most Beloved Singer Raises His Voice to End Malaria
Date:6/19/2009

DAKAR, Senegal, June 19 /PRNewswire-USNewswire/ -- World-famous singer Youssou Ndour has a voice that is recognized across the globe. Now he's using that voice to amplify the fight against malaria in his home country of Senegal with a new song "Xeex Sibbiru" ("Fight Malaria" in Wolof) and a multi-year partnership with Malaria No More, designed to get Africa singing a different tune -- one of a country where no child dies of malaria. "Xeex Sibbiru" raises awareness about malaria prevention and treatment as Senegal prepares for a mass distribution of mosquito nets kicking off in late June.

On June 20, the Youssou Ndour Foundation and Malaria No More are launching "Surround Sound: Senegal", a campaign to activate key sectors of society -- including entertainment, sport, faith, local business and government -- to encourage people to use mosquito nets and seek treatment to end malaria deaths in Senegal. Youssou is raising his voice to engage families across the country in a common effort against malaria, which can be defeated with simple tools like mosquito nets and effective medicines.

"Malaria has plagued Senegal for too long. I wrote Xeex Sibbiru because I am tired of seeing my country suffer needlessly from this preventable and treatable disease," said Ndour. "It's up to each of us to do our part. I am honored to use my music to help families in Senegal learn how to protect themselves from malaria and make a happier and healthier future for their children."

"Surround Sound: Senegal" launches as Senegal's Ministry of Health and National Malaria Control Program (PNLP), along with international partners, prepare to distribute more than two million long-lasting insecticide-treated mosquito nets in a nationwide campaign to cover every child under five in Senegal, June 22-30. Youssou's music is reaching families even now, working to change attitudes towards malaria in a country that has s
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SOURCE Malaria No More
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