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Dental Network of America and Philips Sign Agreement to Offer Sonicare Products to Dental Providers
Date:1/5/2009

OAKBROOK TERRACE, Ill., Jan. 5 /PRNewswire/ -- Dental Network of America (DNoA) and Philips Consumer Lifestyle Company, a division of Philips Electronics North America Corporation (Philips), just signed an agreement, effective January 1, 2009, allowing DNoA to offer its "DNoA Preferred Network" dentists in Illinois, Oklahoma and New Mexico more than 50% discounts on their Sonicare(TM) product line.

"Partnering with Philips on offering the Sonicare technology was a perfect fit for us," quoted Dr. Timothy Custer, dental director for DNoA, the claims and network administrator for all Health Care Service Corporation dental programs. As a compliment to the Philips partnership, DNoA launched a unique dental wellness program in January 2008 that provides members the educational tools and information needed to make better oral care decisions and influence daily behavior. DNoA also proactively identifies high risk members and performs targeted interventions that continue to influence their oral care behavior. This Sonicare offering further strengthens this message.

The Sonicare toothbrushes, inspired by the sonic technology used in the dental offices, have dynamic cleaning action to reduce plaque along the gum line. Per Philips, the sonic toothbrush brand is the most recommended by dental professionals worldwide.

"Dentists have long known that certain patients are more at risk for periodontal disease and dental caries than others," added Custer. "What better way to offer the benefits of improved oral health for our members than through the providers themselves."

According to Philips, Sonicare is clinically proven to remove significantly more plaque than a manual toothbrush, and clinically proven to reduce gingivitis and improve overall gum health.

For more information on the proven results of Sonicare, go to the following link: http://www.sonicare.com/why/proven.asp

About Dental Network of America

Dental Network of America (DNoA) is a wholly owned subsidiary of Health Care Service Corporation (HCSC). DNoA acts as the claims and network administrator for all HCSC dental programs, including the integrated medical-dental wellness program, BlueCare Dental Connection, providing comprehensive administrative and consultative support. DNoA also offers services in proprietary network development, actuarial, underwriting, marketing and sales support to their clients. Dental products are administered for groups with as few as two employees to thousands of employees.

About Health Care Service Corporation

Health Care Service Corporation, a Mutual Legal Reserve Company, is the largest customer-owned health insurer in the United States and the fourth largest health insurer in the country overall, with 12.4 million members in its Blue Cross and Blue Shield plans in Illinois, New Mexico, Oklahoma and Texas. The company is an independent licensee of the Blue Cross and Blue Shield Association. HCSC also has a rating of AA- (Very Strong) from Standard and Poor's, Aa3 (Excellent) from Moody's and A+ (Superior) from A.M. Best Company. For more information, visit www.HCSC.com.

    Contact:  Lynne Culberson, DNoA
              lculberson@dnoa.com - (630) 691-0302


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SOURCE Dental Network of America
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