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Dental Network of America Inc. Launches Integrated Medical-Dental Health Program
Date:3/5/2008

OAKBROOK TERRACE, Ill., March 5 /PRNewswire/ -- Dental Network of America Inc. (DNoA) announced today the availability of a new integrated medical-dental program for its clients. The new program is now being utilized by Health Care Service Corporation, a Mutual Legal Reserve Company (HCSC) at its Blue Cross and Blue Shield Plans in Illinois, New Mexico, and Texas. HCSC is an independent licensee of the Blue Cross and Blue Shield Association.

Research continues to show a potential link between oral and overall health, and the benefits of preventive dental care. DNoA created their unique program, custom branded BlueCare Dental Connection(sm) for HCSC, to provide members the educational tools and information they need to make better decisions about when and where to receive dental care. The program delivers this informative content through two methods: Targeted disease management style interventions to high risk members and generally available wellness information over the internet.

Dentists have long known that some members are at higher risk for periodontal disease and dental caries than others. Additionally, emerging research has focused on how medical conditions, such as diabetes, cardiovascular disease, and preterm / low birth weight deliveries, may be more complicated and expensive to treat in the presence of dental disease. DNoA resources are focused on identifying these high risk members and performing targeted interventions to influence their behavior.

DNoA first reviews dental claims data to identify high risk members. However, unlike dental plan administrators that only have access to dental data, DNoA clients, like HCSC who are also the member's medical insurer, DNoA is uniquely positioned to identify members with specific medical conditions and deliver customized educational content. Targeted intervention is accomplished through coordinated mailings, newsletters, and expanded web tools.

DNoA is also positioned to deliver
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SOURCE Dental Network of America Inc.
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