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Dental Network of America (DNoA) Acquires DenteMax, Owned by Blue Cross Blue Shield of Michigan
Date:7/1/2009

Legal Reserve Company, acts as the claims and network administrator for all HCSC Blue Cross Blue Shield Plans. HCSC is the largest customer-owned health insurer in the United States and the fourth largest health insurer in the country overall, with 12.4 million members in its Blue Cross and Blue Shield plans in Illinois, New Mexico, Oklahoma and Texas.

"The acquisition of DenteMax brings together two leaders in the dental business," said Anthony F. Trani, president of HCSC's Ancillary Benefits Division. "DenteMax offers the nation's largest leasable dental PPO network. Combined with the superior claims and network administration capabilities of Dental Network of America, we have the ability to offer complete dental solutions that are unparalleled by any other company in the industry."

"This is truly an exciting union," stated John Doyle, President and CEO of DNoA. "DenteMax is comprised of very talented people who have worked hard at building a strong national provider network. The DenteMax staff is the true asset in this transaction and they will continue to remain focused on recruiting quality dentists to the DenteMax network."

John Doyle went on to add, "DNoA's focus is on providing the best dental customer service in the industry. DNoA and DenteMax together will create a powerful market presence."

DenteMax began operations in 1985. It was purchased by Blue Cross Blue Shield of Michigan in 2002 and operates as an independent subsidiary. The DenteMax offices will remain in its current building in Southfield, Michigan, and continue to operate under the DenteMax name.

The 84 DenteMax employees will retain employment as part of the sale. The majority will retain employment under the DNoA ownership; the balance will transfer to BCBSM.

DNoA did not disclose the purchase price.

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SOURCE Dental Network of America, LLC
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