In recent years, a series of favorable policies issued by the Chinese government in finance, intellectual property protection and culture industries stimulate the rapid expansion of Chinese TV drama market.
In 2012, 612 TV dramas were launched in China, rising by 50 ones year on year; 19,659 episodes were issued, representing a year-on-year increase of 2,941 ones. Meanwhile, 506 TV dramas made in China (accounting for 82.68%) were published, up 37 ones year on year; 17,703 episodes were released, with a year-on-year growth of 18.48%. The length of each TV drama made in China ascended from 27.58 episodes in 2006 to 34.99 episodes in 2012 averagely.
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In 2012, the transaction value of TV dramas made in China jumped by 44.74% year on year to RMB11 billion, of which RMB8 billion sourced from broadcast copyright trading and RMB3 billion from network copyright trading. In 2011-2012, the transaction value increased significantly mainly because of the growing number of higher-priced classic dramas.
China Sportswear Industry Report, 2013-2016
The sportswear mainly consists of sports footwear, sports apparel and accessories. USA, China, Japan and Brazil are the four largest sportswear markets around the globe, with revenue sharing more than half of globe’s total.
Since 2012, in addition to the increasingly challenging macro-economic and retail environment in China, the sportswear industry continued to be overcrowded wit
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