Dempster's Smart(TM) 100% Whole Grain Wheat Bread Launched With lif...(HREF http://www.dempsters.ca target _ne...),Health

DHA (docosahexaenoic acid) omega-3 is a long-chain omega-3 fatty acid that serves as a primary building block for the brain and the eyes and supports brain, eye and cardiovascular health throughout life. DHA is particularly important during early childhood. Between birth and five years of age, the human brain increases approximately 3.5 times in mass. It is important that children consume adequate amounts of DHA in their diet to support this period of rapid brain and eye growth and development.

There also is a large and growing body of scientific evidence demonstrating that people of all ages, from infants to aging adults, benefit from an adequate supply of DHA omega-3 in their diets. Scientific reviews have noted the importance of DHA omega-3 in proper brain and eye development and function, and there are clinical studies underway to evaluate its role in decreasing the prevalence of certain neurological disorders.

"Omega-3 fatty acids are thought to play a particularly key role in children's eye and brain development, not to mention have a strong association with heart health. With a body of evidence that seems to be growing nearly as rapidly as children do, there is every reason to believe that including 'good fats' such as DHA in a child's diet is an important step towards promoting good nutrition and overall health. Yet many kids fall short of getting adequate DHA in their daily diet," said Dr. Laura Jana, pediatrician and co-author of Food Fights: Winning the Nutritional Challenges of Parenthood Armed with Insight, Humor, and a Bottle of Ketchup (AAP, 2007). "The creation of great-tasting products that contain life'sDHA, such as Dempster's Smart bread, offer moms a particularly practical way to meet this important dietary challenge."

Fish are often thought to be the only source of DHA omega-3. However, life'sDHA offers a trusted, vegetarian form of DHA that c
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