COLUMBIA, Md., April 15 /PRNewswire-FirstCall/ -- Martek Biosciences (Nasdaq: MATK) manufacturer of life'sDHA(TM), announced today that Canada Bread Company, Limited, has launched Canada's first bread product featuring life'sDHA, a patented, vegetarian form of DHA omega-3 for brain, eye and heart health. The first and only Canadian bread with vegetarian DHA, new Dempster's Smart(TM) 100% Whole Grain Wheat is a 100% percent whole grain product that is a source of 13 essential nutrients and is also a source of fiber with 4g of fiber per two slices.
"Martek is pleased to be working with Canada's largest bread company to provide the important benefits of life'sDHA in a nutritionally balanced product that consumers already know and trust," said David Abramson, president of Martek Biosciences. "The average consumer does not consume nearly enough DHA, but Dempster's Smart 100% Whole Grain Wheat will help change this by offering a convenient, vegetarian and quality source of this important nutrient."
"We're proud to bring Canadians Dempster's Smart 100% Whole Grain Wheat. It is the only whole grain bread designed especially for kids, delivering both great taste and nutrition. It is also the first bread product in Canada to contain a vegetarian source of omega-3 DHA," said Andrew Pollock, vice president of marketing for Canada Bread.
Available at major retailers across Canada, all Dempster's Smart 100%
Whole Grain Wheat packaging and promotional materials will feature
life'sDHA branding. Smart 100% Whole Grain Wheat is sold under the
Dempster's brand in Ontario and Western Canada, under the POM brand in
Quebec and under the Ben's Bakery brand in Atlantic Canada. For more
information about Smart 100% Whole Grain Wheat, visit '/>"/>
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