Demand for NutraCea Rice Bran Oil Prompts Major Expansion of Irgovel Plant Ahead o... (year we anticipate launching certain new...)

Demand for NutraCea Rice Bran Oil Prompts Major Expansion of Irgovel Plant Ahead of Schedule

Date:4/8/2008

year, we anticipate launching certain new and unique, high margin value-added rice bran oil in major South American cities and the United States.

"The expansion we have begun not only increases future product volumes, but will also add proprietary technologies to broaden our portfolio to introduce innovative value-added rice bran oil and deoiled bran products that have never been available before," said Leo Gingras, Chief Operating Officer of NutraCea.

"The plant is ideally located to service South American demand and is closely located to a major port facility providing ready access to export markets. The world demand for healthy edible oils and specialty products, especially those derived from rice bran oil is at unprecedented levels and we intend to fully optimize Irgovel to help meet this need," Gingras added.

About NutraCea

NutraCea is a leader in stabilized rice bran nutrient research and dietary supplement development. The company manufactures as well as distributes products and food ingredients made from Rice Bran through its proprietary technology and processes. The Company has developed intellectual properties and created a range of proprietary product formulations, delivery systems and whole-food nutrition products. NutraCea's proprietary technology enables the creation of food and nutrition products from rice bran, normally a wasted by-product of standard rice processing. In addition to its whole-foods products, NutraCea develops families of health-promoting "nutraceuticals," including natural arthritic relief and cholesterol-lowering products. More information can be found in the company's filings with the SEC and you can visit the NutraCea web site http://www.NutraCea.com.

Forward Looking Statements

This release contains forward-looking statements, including, but not limited to, statements regarding our utilization and expansion of capacity at our facility in
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Demand for NutraCea Rice Bran Oil Prompts Major Expansion of Irgovel Plant Ahead o...(year we anticipate launching certain new...),Health