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Delaware Residents Participate in Launch of National Video Campaign: 'Say 'Yes' to Health Reform'
Date:10/1/2009

Effort Illustrates Broad Public Support for Addressing Crisis of Chronic Disease

WILMINGTON, Del., Oct. 1 /PRNewswire-USNewswire/ -- Citizens of Delaware are voicing their support for health reform that prioritizes prevention and wellness with the launch today of "Say 'Yes' to Health Reform" (www.sayyestohealthreform.com) - an online video campaign of the Partnership to Fight Chronic Disease (PFCD) directed at Congressional leaders in Washington.

The campaign Web site features video testimonials of residents of Delaware and 16 other states across the nation who talk about why they "say 'yes'" to comprehensive health reform that tackles issues of affordability, access and quality brought on by our nation's high rates of poorly prevented and mismanaged chronic disease - and why they "say 'no'" to the status quo.

"I say yes to health reform that includes an investment in proven prevention strategies that can empower, not just individuals, but communities to move toward healthier lifestyles," said Marianne Carter, Director, Delaware Center for Health Promotion at the University of Delaware, and a local leader in the PFCD, the group organizing the effort. "That's what's going to help to reduce the risk for chronic illness which costs us way too much money," said Carter.

The PFCD, which has chapters in 17 states across the country including Delaware, has been active in the health reform debate throughout this year and during the presidential election, to inform national and local leaders about the crisis of chronic illness and how it is impacting Americans' health and the affordability of health care.

Across the nation, 130 million Americans suffer from chronic disease - and 75 cents of every dollar spent on health care goes to treat patients with one or more chronic conditions. In Delaware, nearly 480,000 residents suffer from at least one of the seven most common chronic conditions. The total cost, including direct expenditure (e.g., health care cost) and indirect cost (e.g., lost productivity), related to these seven chronic diseases alone amount to $4 billion.

While these figures alone are staggering, the newly-released Web-based video campaign puts a human face on the issue in an effort to draw the attention of national policymakers so - now that they are back in Washington - they do not lose sight of the concerns of the everyday Americans they represent.

Delawarean Michele Gladney, Director of Clinical Services at Henrietta Johnson Medical Center, one of 13 featured speakers on the national Web site supports bridging gaps between patients and physicians. "By bridging these gaps it will provide accessibility treatment for prevention of chronic disease, improve communication during office visits for adherence and our maintenance of clinical regimens; and it will provide financial support for prescription coverage and office visits," Gladney stated.

To date, the "Say 'Yes' to Health Reform" campaign features over 100 videos submitted by residents of Delaware as well as Arkansas, Colorado, Connecticut, Illinois, Indiana, Iowa, Maryland, Minnesota, New Hampshire, New Jersey, North Carolina, Ohio, Pennsylvania, South Carolina, Washington, and Wisconsin. The video testimonials represent a diverse mix of concerned individuals - from patients and caregivers, to physicians, nurses and other clinicians, to business owners and local leaders. Many live with a chronic illness or care for a chronically ill friend or family member.

Through the remainder of the health care debate, the campaign Web site will be continuously updated with new video testimonials, which will be sent to Congressional members representing Delaware and other participating states.

About the Partnership to Fight Chronic Disease:

The Partnership to Fight Chronic Disease (PFCD) is a national and state-based coalition of patients, providers, community organizations, business and labor groups, and health policy experts committed to raising awareness of the number one cause of death, disability, and rising health care costs in the U.S.: chronic disease.

For more information about the PFCD and its partner organizations, please visit: www.fightchronicdisease.org.

SOURCE Partnership to Fight Chronic Disease


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SOURCE Partnership to Fight Chronic Disease
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