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Data Development Worldwide Helps Pharmaceutical Marketers Optimize Relationship Marketing to Patients
Date:6/22/2009

Patient-360(TM) tool optimizes impact of patient education programs.

NEW YORK, June 22 /PRNewswire/ -- For marketers in the pharmaceutical industry, building relationships directly with patients is a complex process. Data Development Worldwide's Patient-360(TM) market research tool allows pharmaceutical marketers to identify all touch points in the patient pathway and then to prioritize and optimize those interactions. The result is high-impact patient education programs that produce quality interactions and build lasting relationships.

The stakeholder communications landscape in the pharmaceutical industry is becoming increasingly fragmented and diverse. Marketers are finding traditional communication programs focused on healthcare professionals inadequate and are seeking more comprehensive approaches that include connecting with patients to help them understand their conditions, better manage treatments, and achieve better outcomes.

"The traditional top-down marketing paradigm is being replaced by a more comprehensive approach that recognizes the increasing influence patients have in their care," says Chip Lister, managing director of DDW. "For these efforts to be completely optimized it is essential to understand/prioritize the patient pathway."

The patient pathway consists of all touch points related to a patient's experience from the point a medical issue becomes apparent, through diagnosis/treatment, to resolution. DDW's Patient-360(TM) identifies and prioritizes them allowing Pharmaceutical marketers to leverage the most valuable communication opportunities and audience segments.

Patient-360(TM) is part of a comprehensive suite of proprietary tools that DDW offers global marketers to help them address a multitude of development, marketing, and communications issues. DDW continues to set the standard of analytic quality and market research excellence through its unwav
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SOURCE Data Development Worldwide
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