Navigation Links
Data Development Worldwide Helps Pharmaceutical Marketers Optimize Relationship Marketing to Patients
Date:6/22/2009

Patient-360(TM) tool optimizes impact of patient education programs.

NEW YORK, June 22 /PRNewswire/ -- For marketers in the pharmaceutical industry, building relationships directly with patients is a complex process. Data Development Worldwide's Patient-360(TM) market research tool allows pharmaceutical marketers to identify all touch points in the patient pathway and then to prioritize and optimize those interactions. The result is high-impact patient education programs that produce quality interactions and build lasting relationships.

The stakeholder communications landscape in the pharmaceutical industry is becoming increasingly fragmented and diverse. Marketers are finding traditional communication programs focused on healthcare professionals inadequate and are seeking more comprehensive approaches that include connecting with patients to help them understand their conditions, better manage treatments, and achieve better outcomes.

"The traditional top-down marketing paradigm is being replaced by a more comprehensive approach that recognizes the increasing influence patients have in their care," says Chip Lister, managing director of DDW. "For these efforts to be completely optimized it is essential to understand/prioritize the patient pathway."

The patient pathway consists of all touch points related to a patient's experience from the point a medical issue becomes apparent, through diagnosis/treatment, to resolution. DDW's Patient-360(TM) identifies and prioritizes them allowing Pharmaceutical marketers to leverage the most valuable communication opportunities and audience segments.

Patient-360(TM) is part of a comprehensive suite of proprietary tools that DDW offers global marketers to help them address a multitude of development, marketing, and communications issues. DDW continues to set the standard of analytic quality and market research excellence through its unwavering commitment to assessing and upgrading the techniques they employ on behalf of clients.

About Data Development Worldwide

Data Development Worldwide (DDW) is one of the largest independent market research companies in the U.S. The company's proprietary tools provide unique insights, effective processes and unmatched experience resulting in proven return on investment for leading global marketers in categories including: pharmaceuticals, consumer products, financial services, communications, and traditional/new media.

The past year was marked by significant growth for DDW. The firm climbed to No. 30 on the Honomichl listing of the top 50 U.S. market research organizations. Headquartered in New York, DDW employs more than 100 people in key markets throughout the U.S. More information: www.datadw.com.


'/>"/>
SOURCE Data Development Worldwide
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Isolation of a new gene family essential for early development
2. Therap Services Continues to Hire Experienced Developmental Disability Industry Clinicians for its Customer Support Team
3. The Philadelphia Walk Now for Autism Expected to Draw 10,000 Walkers and Raise $1 Million to Help Find Answers About the Nations Fastest-Growing Developmental Disorder
4. Ovation further advances development pipeline with new phase III epilepsy study
5. Pioneer Surgical Technology Hires Vice President of New Business Development
6. Bridgetech Announces Addition of the Agency for Healthcare Research and Quality as Content Provider in its Development of a Healthcare Web Portal in China
7. Bioniche Receives $2 Million Government Grant For Market Development Related to its E. coli O157:H7 Cattle Vaccine
8. DTI Medical Corporation Announces Reverse Split and Other Corporate Developments
9. Optim To Assist Prairie Community Health Center with Construction Scope Development
10. Nick Childs Joins Grey New York as Director of Content Development
11. New clues to breast cancer development in high-risk women
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/28/2017)... ... April 28, 2017 , ... Beginning in 2017, Ridgecrest Herbals will be phasing ... the popular ClearLungs Extra Strength formula. To ensure that the effectiveness of Clear Lungs ... ways:, , Removal of the homeopathic element , ...
(Date:4/28/2017)... New York, NY (PRWEB) , ... April 28, ... ... Shiel Medical Laboratory to expanded distribution of the GlycoMark test throughout the Northeast ... indicates recent hyperglycemia in patients with diabetes. The GlycoMark test provides a clinically ...
(Date:4/28/2017)... Fairfax, VA (PRWEB) , ... April 28, 2017 , ... ... elected volunteer board members and officers for 2017-2018. The annual board election process has ... serving on a volunteer basis. , Thomas C. Dickerson, Ed.D., FACHE, succeeds Jim Hamilton, ...
(Date:4/28/2017)... ... ... The Texas Cord Blood Bank (TCBB), a program of nonprofit biomedical organization GenCure, ... at Renaissance in Edinburg for their outstanding efforts in collecting umbilical cord blood donations ... , “Women’s Hospital at Renaissance has been a collection partner for the TCBB since ...
(Date:4/28/2017)... ... April 28, 2017 , ... People are starting to accept that hearing aids ... doesn’t have the stigma it had when great-grandpa wore his hearing aids years ago,” ... a NALA North American Speaker Series (NASS) segment. “He probably wore an ...
Breaking Medicine News(10 mins):
(Date:4/25/2017)... April 25, 2017 Endo International plc (NASDAQ: ... 2017. Members of its senior management team will host a conference ... a.m. ET. The dial-in number to access the ... 509-7598, and the passcode is 6086379. Please dial in 10 minutes ... A replay of the call will be available from May ...
(Date:4/24/2017)... England , April 24, 2017 ... development, today announced the addition of a major ... ,Validated In-situ Plate Seeding,). The VIPS has been ... and 384 well microplates as part of the ... system offers a simple and more reliable solution ...
(Date:4/20/2017)... 20, 2017  Cogentix Medical, Inc. (NASDAQ: CGNT), ... the Urology, Uro/Gyn and Gynecology markets with innovative ... has joined the Company as Senior Vice President, ... position, Mr. Keswani will report directly to ... "Our organization is delighted that Ash has joined ...
Breaking Medicine Technology: