Navigation Links
Dannon Activia Launches Thought-Provoking Advertising Campaign Featuring Jamie Lee Curtis
Date:3/3/2008

Bringing celebrity recognition to encourage Americans to think, talk and

care about digestive health

WHITE PLAINS, N.Y., March 3 /PRNewswire/ -- Today, the Dannon Company unveiled a new advertising campaign for Activia featuring award-winning actress and passionate self-esteem advocate Jamie Lee Curtis. In the new campaign developed with Y&R, to air throughout 2008, Curtis draws attention to the importance of digestive health, sheds light on this all-too-frequent, silent health problem and presents Activia as a delicious, simple solution.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080303/NYM034 )

More than 87 percent of Americans suffer from occasional digestive health troubles* and 70 percent of women say their digestive health issues have a negative impact on their daily lives**. Still, many people are silent about this important subject. Through her discovery of Dannon Activia, Jamie Lee Curtis will help make Americans feel more comfortable talking about their digestive systems and explain easy ways to keep them working properly.

"Digestive problems are important and surprisingly common but we don't discuss them. Whereas we routinely talk about other uncomfortable topics, such as erectile dysfunction, digestive health is not being addressed -- and it's time to change that," explained Curtis. "I am not afraid to talk about bowel issues -- there I said it -- and I'm very committed to help people find solutions, like a balanced diet and Activia. It is rewarding to be the ice breaker who speaks openly about digestive health and irregularity, and make it easier for people to find a solution."

Curtis' charismatic personality and integrity will inspire Americans to overcome their reluctance to talk about and hesitance to treat their occasional irregularity. The first stage of the campaign will feature introductory ads with
'/>"/>

SOURCE The Dannon Company, Inc.
Copyright©2008 PR Newswire.
All rights reserved

Page: 1 2 3

Related medicine news :

1. Healthy Coffee USA Launches Founders Club
2. Vallon Holdings, LLC Launches New Subsidiary Focused on Contract Resources for the Minneapolis-St. Paul Life Science Industry
3. Johnson & Johnson Diabetes Institute, LLC Launches New Center to Provide State-of-the-Art Education, Training to Health Professionals
4. UCLA launches network to study health care disparities affecting minorities
5. Hospira Launches Generic Irinotecan Injection
6. eDiets(R) Launches Fresh Meal Delivery Program for alli(R) Users
7. AthletixNation.com Launches Sports Website and Community Programs
8. ARJO, Inc. Launches Two Innovative Products and New Campaign
9. Specialty European Pharma launches plenaxis in Germany
10. GO3 Launches Line of Health-Focused Products with Partner David Beckham
11. Microsoft Launches Fund to Enable Patient-Centric Health Solutions
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:9/23/2014)... September 23, 2014 Today Bibliomotion ... Life by Bringing Life to Work: A Guide ... , In the book, Brower proves that organizations accomplish ... benefits, policies, and informal cultural practices that help employees ... Her research shows that the investment will pay significant ...
(Date:9/23/2014)... 2014 Steven Winter Associates, Inc. (SWA) ... projects in the State of Connecticut – Fairchild Wheeler ... 570 – were honored by the Connecticut Green Building ... on September 18, 2014 at Stepping Stones Museum, in ... Bridgeport , Recipient of the Institutional Award of Honor, ...
(Date:9/23/2014)... Ale Gicqueau, President and Chairman at Clinovo ... Clinical Trials at the upcoming Pharmaceutical Users Software ... September 26, 2014. , PhUSE is an independent, ... has expanded from its roots as a conference for ... discussion of topics encompassing the work of data managers, ...
(Date:9/23/2014)... (PRWEB) September 23, 2014 Published by Nationwide ... mobility issues to take charge of their mobility in a ... and positively impactful. Stair lifts are that equipment ... , “Being in the elevator business, I’ve seen ... help themselves or a loved one with mobility issues,” said ...
(Date:9/23/2014)... Positioning themselves as the leading provider ... Tactical products to their basket which customers can ... good name in the market and customers believe in ... products and now customers will get a myriad of ... MilSpec Tactical Safe which uses an authentic military specification ...
Breaking Medicine News(10 mins):Health News:Tracy Brower ‘Brings Work to Life’ in Her New Book, Published By Bibliomotion 2Health News:Tracy Brower ‘Brings Work to Life’ in Her New Book, Published By Bibliomotion 3Health News:Tracy Brower ‘Brings Work to Life’ in Her New Book, Published By Bibliomotion 4Health News:Tracy Brower ‘Brings Work to Life’ in Her New Book, Published By Bibliomotion 5Health News:Steven Winter Associates’ Projects Receive 2014 Green Building Awards 2Health News:Steven Winter Associates’ Projects Receive 2014 Green Building Awards 3Health News:Clinovo Sponsors and Presents at Pharmaceutical Users Software Exchange (PhUSE) SDE in San Francisco 2Health News:Nationwide Lifts, America’s Leader in Home Elevators, Is Proud to Announce the Release of Its First Book, “Stair Lifts: Move Up, Not Out!” 2Health News:GunSafes.com Now Offers Secure Tactical Range of Gun Safes 2
... August 16, 2011 Seattle Children,s Research Institute ... million grant from the Bill & Melinda Gates ... respiratory support device, called Seattle Children,s Positive Airway ... affordable and simple Bubble Continuous Positive Airway Pressure ...
... Italy, August 16, 2011 Facial expressions convey strong ... interpret these cues is crucial in social interaction. This ... and neurological disorders, such as social anxiety or Korsakoff,s ... stress disorder (PTSD) is also characterized by changes in ...
... 16 (HealthDay News) -- Many women in the United States ... due to dangerous ingredients, a new study indicates. Pai ... which are banned in the United States because they increase ... U.S. Food and Drug Administration announced a recall of Pai ...
... exercise routine means being able to overcome the obstacles ... the confidence that you can do it, researchers report. ... abilities increase this "situation-specific self-confidence," a quality the researchers ... self-efficacy to every single health behavior you can think ...
... 15 (HealthDay News) -- You might want to take a ... researchers report that alcohol hinders the restorative functions of sleep. ... students, appear online and in the November print issue of ... Booze,s effect on sleep appears linked to a disruption ...
... , MONDAY, Aug. 15 (HealthDay News) -- ,Just 15 ... death by 14 percent and increase your life expectancy by three ... to do at least 150 minutes, or a total of 1.5 ... finds that doing even half that -- 15 minutes daily is ...
Cached Medicine News:Health News:Seattle Children's lands major funding with hopes of saving thousands of infant lives 2Health News:Seattle Children's lands major funding with hopes of saving thousands of infant lives 3Health News:Reduced recognition of fear and sadness in post-traumatic stress disorder 2Health News:U.S. Women Using Dangerous Weight-Loss Pill 2 Years After Recall 2Health News:Want to keep your exercise resolutions? New research offers pointers 2Health News:Want to keep your exercise resolutions? New research offers pointers 3Health News:More Evidence That Alcohol Hinders Good Sleep 2Health News:A Little Exercise Goes a Long Way to Cut Disease, Death Risk 2
(Date:9/23/2014)... 23, 2014   BioLife Solutions , Inc. (NASDAQ: ... marketer of proprietary clinical grade hypothermic storage ... thermal shipping products for cells and tissues  ("BioLife" ... its Scientific Advisory Board.  The new members are ... PhD. Dr. Acker is a Senior Development ...
(Date:9/22/2014)... Spain , September 23, 2014 ... to meet health authorities, increasing rigor for trial master ... life sciences industry,s largest TMF survey to date reveals ... that plan to provide auditors with remote access to ... of TMF owners surveyed in the Veeva ...
(Date:9/22/2014)... The western European automated endoscope reprocessor ... a replacement market with fewer new installations due ... partnerships are redefining competitive landscape in western ... details about revenue forecasts, unit shipments, market share ... country. The changing landscape makes it important to ...
Breaking Medicine Technology:BioLife Solutions Announces the Addition of Jason Acker, MBA, PhD and Anthony Davies, PhD to its Scientific Advisory Board 2BioLife Solutions Announces the Addition of Jason Acker, MBA, PhD and Anthony Davies, PhD to its Scientific Advisory Board 3BioLife Solutions Announces the Addition of Jason Acker, MBA, PhD and Anthony Davies, PhD to its Scientific Advisory Board 4BioLife Solutions Announces the Addition of Jason Acker, MBA, PhD and Anthony Davies, PhD to its Scientific Advisory Board 5BioLife Solutions Announces the Addition of Jason Acker, MBA, PhD and Anthony Davies, PhD to its Scientific Advisory Board 6BioLife Solutions Announces the Addition of Jason Acker, MBA, PhD and Anthony Davies, PhD to its Scientific Advisory Board 7Remote eTMF Access to Double in 2015, Reveals Industry-wide Survey 2Remote eTMF Access to Double in 2015, Reveals Industry-wide Survey 3Remote eTMF Access to Double in 2015, Reveals Industry-wide Survey 4Automated Endoscope Reprocessor Market Trends in Western Europe 2Automated Endoscope Reprocessor Market Trends in Western Europe 3
... 6, 2011 The American Animal Hospital Association ... ) are collaborating on a new series for online ... real-life examples, the "Solve It! Series" combines engaging content ... element of mystery. Designed by a panel of experts, ...
... 6, 2011 ContinuumRx and Mississippi Baptist Health Systems ... new home infusion pharmacy that will serve ... model designed to improve patient outcomes with a more ... partnership will not only improve our core operations and ...
Cached Medicine Technology:American Animal Hospital Association and Heska Corporation Announce New Online Continuing Education Series 2ContinuumRx Forms Healthcare Joint Venture with Mississippi Baptist Health Systems 2
... Laboratories is a national reference laboratory and ... and development. ARUP offers an extensive test ... tests in clinical and anatomic pathology. Owned ... clients include more than half of the ...
... Laboratories is a national reference laboratory and ... and development. ARUP offers an extensive test ... tests in clinical and anatomic pathology. Owned ... clients include more than half of the ...
... ARUP Laboratories is a national reference laboratory ... research and development. ARUP offers an extensive ... medical tests in clinical and anatomic pathology. ... Laboratories' clients include more than half of ...
... a national reference laboratory and a worldwide ... ARUP offers an extensive test menu of ... clinical and anatomic pathology. Owned by the ... more than half of the nation's university ...
Medicine Products: