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Dannon(TM) Expands Probiotic Portfolio with New Activia(TM) Extensions
Date:2/23/2009

nd basic nutrition. Globally, available in more than 30 countries, Activia is more than a $2 billion brand. All Activia products, including Activia Dairy Drinks and Activia Fiber, contain the unique and proprietary probiotic culture Bifidus Regularis(TM).

Activia Drinks are designed specifically for the "on-the-go" consumer in a convenient single-serve bottle. The drinkable Activia is available in four-packs in the following flavors: peach, mixed berry, strawberry, and vanilla.

Activia Fiber provides a good source of fiber with three grams in every four-ounce serving. Activia Fiber contains cereal pieces for great texture and a distinctive taste, and is available in the following flavors: strawberry with cereal, vanilla with cereal, and peach with cereal. Both Activia Fiber and Activia Drinks will be available at most retail locations nationwide by mid February.

About The Dannon Company, Inc.

The Dannon Company is America's founding national yogurt company and continually leverages its expertise to develop and market innovative cultured fresh dairy products in the United States. Headquartered in White Plains, NY, Dannon has plants in Minster, OH, Fort Worth, TX, and West Jordan, UT and produces approximately 100 different types of flavors, styles and sizes of cultured fresh dairy products. Dannon is a subsidiary of Groupe Danone, one of the world's leading producers of packaged foods and beverages, and Dannon is the top-selling brand of yogurt products worldwide, sold under the names Dannon and Danone.

With a strong commitment to high-quality, wholesome, nutritious and innovative products, The Dannon Company is committed to encouraging healthy eating and healthy living. Groupe Danone is a recognized leader for its contributions to nutrition and health and was ranked best in class in a 2008 JPMorgan & Insight Investment study about the response of the world's largest food companies
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SOURCE The Dannon Company, Inc.
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