Navigation Links
Dairy Industry Raises a Glass of Milk to Let's Move! Campaign
Date:2/26/2010

WASHINGTON, Feb. 26 /PRNewswire/ -- The creators of the popular Milk Mustache "got milk?" Campaign are toasting the new Let's Move! initiative that was unveiled by First Lady Michelle Obama.  Instead of the latest celebrity sporting a white upper lip, the new ad features children – who have the most to gain from the new Let's Move! program, which aims to solve the childhood obesity problem in a generation.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100226/AQ61370)

During the unveiling of Let's Move!, Mrs. Obama reinforced the benefits of small changes that can add up, "like walking to school, replacing soda with water or skim milk, trimming those portions a little – things like this can mean the difference between being healthy or not."

Indeed, the growing reliance on empty-calorie, sugary drinks in place of milk has been increasingly linked to weight gain among children and adolescents.  Drinking fat free or lowfat milk at meals in place of sugary beverages may be one important step in fighting childhood obesity.  The switch also will help ensure that growing children get the nutrients they need.

The new ad is appearing in USA Today on Monday, March 1, as well as The New York Times and The Washington Post.  The copy reads:

Let's raise a glass of milk to Michelle Obama's Let's Move! program.

First Lady Michelle Obama just unveiled the Let's Move! campaign to fight childhood obesity. The campaign aims to solve childhood obesity in a generation by helping families make healthier choices.

The program recommends small changes that add up. We were glad to hear that one of those changes includes drinking fat-free milk. Milk has nine essential nutrients to help kids be healthy. Eating right, drinking milk and being active for at least 60 minutes a day can help kids maintain a healthy weight. That's why we encourage kids to "fuel up to play 60."

Small changes like these, at home and in schools, can make a big difference.

So to the First Lady and First Mom, and to every mom, America's Milk Producers and Processors raise a glass to your efforts to build healthier, stronger families. Learn more at whymilk.com and fueluptoplay60.com.

Unfortunately, many children and adolescents fail to drink enough milk.  Studies indicate that more than half of children aged 2 to 8 and three-quarters of children aged 9 to 19 do not consume the recommended daily servings of milk and milk products.  

Milk is naturally nutrient-rich like no other beverage, and it supplies calcium and vitamin D for strong bones, high-quality protein for lean muscles and B vitamins for energy.  Milk provides three of the five "nutrients of concern" for children as identified by the Dietary Guidelines for Americans, or the nutrients most likely to be lacking in children's diets:  calcium, potassium and magnesium.  And being active, eating right and drinking lowfat or fat free milk instead of sugary beverages each day can help kids maintain a healthy weight.  

For more information, visit www.whymilk.com and www.nationaldairycouncil.org.  

About the National Milk Mustache "got milk?"® Campaign

The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the Nation's milk processors, who are committed to increasing fluid milk consumption.  The National Fluid Milk Processor Promotion Board, through MilkPEP, runs the National Milk Mustache "got milk?®" Campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk.  For more information, go to www.whymilk.com. Deutsch Inc. is the creative agency for the National Milk Mustache "got milk?®" Campaign.

SOURCE Milk Processor Education Program

Back to top

RELATED LINKS
http://www.whymilk.com
http://www.nationaldairycouncil.org

'/>"/>

SOURCE Milk Processor Education Program
Copyright©2010 PR Newswire.
All rights reserved

Related medicine news :

1. Avoiding Dairy Due to Lactose Intolerance is Unnecessary in Most Cases and May Pose Diet and Health Risks, Concludes National Institutes of Health Consensus Development Conference Panel
2. Panel asks dairy avoiders: Are you getting enough?
3. From 45 Jersey Cows To One Of The Southeast's Favorite Dairy Brands, Mayfield Dairy Farms Built On Quality
4. Researchers find increased dairy intake reduces risk of uterine fibroids in black women
5. Dairy Groups Urge Senators to Include Raw Milk Facilities in Food Safety Regulations
6. Solon Manufacturing Co. Sells Food, Dairy, Paint, & Craft Businesses; To focus on their growing Medical Device Business
7. IDFA Supports Obama Administrations Commitment to Encourage Schools to Provide More Low Fat Milk and Dairy Products in Schools
8. Atlantium Technologies UV System Provides U.S. Dairy Processors With the Equivalent to Heat-Pasteurized Water
9. NFL, National Dairy Council Take Aim at Childhood Obesity With Fuel Up to Play 60
10. New Research Finds Latinas with Lactose Intolerance Manage Their Condition by Limiting or Avoiding Dairy
11. New Research Finds Most African American Women with Lactose Intolerance Manage Their Condition by Limiting or Avoiding Dairy
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/4/2016)... ... 2016 , ... Qualitative research, which is primarily based on ... of the program, policy or intervention being studied. Both quantitative and qualitative research ... In a new brief released today, Reading Qualitative Educational Policy Research, William Mathis ...
(Date:5/4/2016)... ... May 04, 2016 , ... ... provide the playing surface for the 2016 NCAA Men’s National Collegiate ... for the men’s volleyball championship to be held May 5-7 at Pennsylvania State ...
(Date:5/4/2016)... ... May 04, 2016 , ... Level 10 Head Over Heels Athletic ... to the University of Arizona for the fall of 2019. , After a ... Brovedani’s commitment to the GymCats came from her connection with the coaching staff and ...
(Date:5/4/2016)... New York, NY (PRWEB) , ... May 04, ... ... country’s leading private owners, developers and operators of commercial real estate proudly announced ... its 2015 Heart Health initiative. Team members portfolio-wide will continue Olshan Properties’ ...
(Date:5/4/2016)... ... 04, 2016 , ... A new collaboration will give more researchers access to ... (DCRI) and analytics leader SAS will provide researchers worldwide with data management and analytics ... Health System. , The DCRI and SAS share the goal of greater transparency ...
Breaking Medicine News(10 mins):
(Date:5/3/2016)... May 3, 2016 BioNovus Innovations LLC ... for Advancing Medical Innovation (IAMI) today announced a ... diagnostics and medical devices. An agreement ... rights to license, develop and commercialize medical innovations ... "This partnership represents a significant advance in ...
(Date:5/3/2016)... ACME Markets, Delaware ... Delaware County Councilman Dave White announced ... ACME pharmacies across Delaware County ... Prevention (CDC), naloxone has saved 26,463 lives nationwide over the past ... Delaware County were authorized to administer naloxone to overdose ...
(Date:5/3/2016)... FLINT, Mich. , May 3, 2016   Diplomat Pharmacy, Inc. (NYSE: DPLO) announced today ... The company released a video of two patients who tell their personal story and encourage ... hepatitis.   Meet Jacque: Hepatitis C ... ... Diplomat Specialty Pharmacy (PRNewsFoto/Diplomat Pharmacy, Inc.) ...
Breaking Medicine Technology: