Navigation Links
Dairy Industry Raises a Glass of Milk to Let's Move! Campaign
Date:2/26/2010

WASHINGTON, Feb. 26 /PRNewswire/ -- The creators of the popular Milk Mustache "got milk?" Campaign are toasting the new Let's Move! initiative that was unveiled by First Lady Michelle Obama.  Instead of the latest celebrity sporting a white upper lip, the new ad features children – who have the most to gain from the new Let's Move! program, which aims to solve the childhood obesity problem in a generation.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100226/AQ61370)

During the unveiling of Let's Move!, Mrs. Obama reinforced the benefits of small changes that can add up, "like walking to school, replacing soda with water or skim milk, trimming those portions a little – things like this can mean the difference between being healthy or not."

Indeed, the growing reliance on empty-calorie, sugary drinks in place of milk has been increasingly linked to weight gain among children and adolescents.  Drinking fat free or lowfat milk at meals in place of sugary beverages may be one important step in fighting childhood obesity.  The switch also will help ensure that growing children get the nutrients they need.

The new ad is appearing in USA Today on Monday, March 1, as well as The New York Times and The Washington Post.  The copy reads:

Let's raise a glass of milk to Michelle Obama's Let's Move! program.

First Lady Michelle Obama just unveiled the Let's Move! campaign to fight childhood obesity. The campaign aims to solve childhood obesity in a generation by helping families make healthier choices.

The program recommends small changes that add up. We were glad to hear that one of those changes includes drinking fat-free milk. Milk has nine essential nutrients to help kids be healthy. Eating right, drinking milk and being active for at least 60 minutes a day can help kids maintain a healthy weight. That's why we encourage kids to "fuel up to play 60."

Small changes like these, at home and in schools, can make a big difference.

So to the First Lady and First Mom, and to every mom, America's Milk Producers and Processors raise a glass to your efforts to build healthier, stronger families. Learn more at whymilk.com and fueluptoplay60.com.

Unfortunately, many children and adolescents fail to drink enough milk.  Studies indicate that more than half of children aged 2 to 8 and three-quarters of children aged 9 to 19 do not consume the recommended daily servings of milk and milk products.  

Milk is naturally nutrient-rich like no other beverage, and it supplies calcium and vitamin D for strong bones, high-quality protein for lean muscles and B vitamins for energy.  Milk provides three of the five "nutrients of concern" for children as identified by the Dietary Guidelines for Americans, or the nutrients most likely to be lacking in children's diets:  calcium, potassium and magnesium.  And being active, eating right and drinking lowfat or fat free milk instead of sugary beverages each day can help kids maintain a healthy weight.  

For more information, visit www.whymilk.com and www.nationaldairycouncil.org.  

About the National Milk Mustache "got milk?"® Campaign

The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the Nation's milk processors, who are committed to increasing fluid milk consumption.  The National Fluid Milk Processor Promotion Board, through MilkPEP, runs the National Milk Mustache "got milk?®" Campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk.  For more information, go to www.whymilk.com. Deutsch Inc. is the creative agency for the National Milk Mustache "got milk?®" Campaign.

SOURCE Milk Processor Education Program

Back to top

RELATED LINKS
http://www.whymilk.com
http://www.nationaldairycouncil.org

'/>"/>

SOURCE Milk Processor Education Program
Copyright©2010 PR Newswire.
All rights reserved

Related medicine news :

1. Avoiding Dairy Due to Lactose Intolerance is Unnecessary in Most Cases and May Pose Diet and Health Risks, Concludes National Institutes of Health Consensus Development Conference Panel
2. Panel asks dairy avoiders: Are you getting enough?
3. From 45 Jersey Cows To One Of The Southeast's Favorite Dairy Brands, Mayfield Dairy Farms Built On Quality
4. Researchers find increased dairy intake reduces risk of uterine fibroids in black women
5. Dairy Groups Urge Senators to Include Raw Milk Facilities in Food Safety Regulations
6. Solon Manufacturing Co. Sells Food, Dairy, Paint, & Craft Businesses; To focus on their growing Medical Device Business
7. IDFA Supports Obama Administrations Commitment to Encourage Schools to Provide More Low Fat Milk and Dairy Products in Schools
8. Atlantium Technologies UV System Provides U.S. Dairy Processors With the Equivalent to Heat-Pasteurized Water
9. NFL, National Dairy Council Take Aim at Childhood Obesity With Fuel Up to Play 60
10. New Research Finds Latinas with Lactose Intolerance Manage Their Condition by Limiting or Avoiding Dairy
11. New Research Finds Most African American Women with Lactose Intolerance Manage Their Condition by Limiting or Avoiding Dairy
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/26/2016)... Orion, Clarkston, Michigan (PRWEB) , ... June 26, ... ... with respect to fertility once they have been diagnosed with endometriosis. These women ... intercourse but they also require a comprehensive approach that can help for preservation ...
(Date:6/25/2016)... ... June 25, 2016 , ... Austin residents seeking Mohs ... College of Mohs Surgery and to Dr. Russell Peckham for medical and surgical dermatology. ... treatment for skin cancer. The selective fellowship in Mohs Micrographic Surgery completed by Dr. ...
(Date:6/25/2016)... ... June 25, 2016 , ... "With 30 hand-drawn hand gesture ... said Christina Austin - CEO of Pixel Film Studios. , ProHand Cartoon’s package ... Final Cut Pro X . Simply select a ProHand generator and drag it ...
(Date:6/25/2016)... ... June 25, 2016 , ... As a lifelong Southern Californian, ... and his M.D from the David Geffen School of Medicine at UCLA. He trained ... Angeles to complete his fellowship in hematology/oncology at the UCLA-Olive View-Cedars Sinai program where ...
(Date:6/25/2016)... ... 2016 , ... On Friday, June 10, Van Mitchell, Secretary of the Maryland ... iHire in recognition of their exemplary accomplishments in worksite health promotion. , The Wellness ... & Wellness Symposium at the BWI Marriott in Linthicum Heights. iHire was one of ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... June 23, 2016  In a startling report released today, ... residents by lacking a comprehensive, proven plan to eliminate prescription opioid ... ranking of how states are tackling the worst drug crisis in ... states – Kentucky , New Mexico ... . Of the 28 failing states, three – ...
(Date:6/23/2016)... , June 23, 2016 Research ... MEMS Devices Medical Market Analysis 2016 - Forecast to 2022" ... The report contains up to date financial data ... analysis. Assessment of major trends with potential impact on the ... analysis of market segmentation which comprises of sub markets, regional ...
(Date:6/23/2016)... Research and Markets has announced the addition of ... their offering. The current ... environment for MedImmune to enter. The US ageing population creates ... drive considerable growth for effective anti-influenza medications. The introduction of ... but development is still in its infancy. ...
Breaking Medicine Technology: