Navigation Links
Dairy Industry Raises a Glass of Milk to Let's Move! Campaign
Date:2/26/2010

WASHINGTON, Feb. 26 /PRNewswire/ -- The creators of the popular Milk Mustache "got milk?" Campaign are toasting the new Let's Move! initiative that was unveiled by First Lady Michelle Obama.  Instead of the latest celebrity sporting a white upper lip, the new ad features children – who have the most to gain from the new Let's Move! program, which aims to solve the childhood obesity problem in a generation.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100226/AQ61370)

During the unveiling of Let's Move!, Mrs. Obama reinforced the benefits of small changes that can add up, "like walking to school, replacing soda with water or skim milk, trimming those portions a little – things like this can mean the difference between being healthy or not."

Indeed, the growing reliance on empty-calorie, sugary drinks in place of milk has been increasingly linked to weight gain among children and adolescents.  Drinking fat free or lowfat milk at meals in place of sugary beverages may be one important step in fighting childhood obesity.  The switch also will help ensure that growing children get the nutrients they need.

The new ad is appearing in USA Today on Monday, March 1, as well as The New York Times and The Washington Post.  The copy reads:

Let's raise a glass of milk to Michelle Obama's Let's Move! program.

First Lady Michelle Obama just unveiled the Let's Move! campaign to fight childhood obesity. The campaign aims to solve childhood obesity in a generation by helping families make healthier choices.

The program recommends small changes that add up. We were glad to hear that one of those changes includes drinking fat-free milk. Milk has nine essential nutrients to help kids be healthy. Eating right, drinking milk and being active for at least 60 minutes a day can help kids maintain a healthy weight. That's why we encourage kids to "fuel up to play 60."

Small changes like these, at home and in schools, can make a big difference.

So to the First Lady and First Mom, and to every mom, America's Milk Producers and Processors raise a glass to your efforts to build healthier, stronger families. Learn more at whymilk.com and fueluptoplay60.com.

Unfortunately, many children and adolescents fail to drink enough milk.  Studies indicate that more than half of children aged 2 to 8 and three-quarters of children aged 9 to 19 do not consume the recommended daily servings of milk and milk products.  

Milk is naturally nutrient-rich like no other beverage, and it supplies calcium and vitamin D for strong bones, high-quality protein for lean muscles and B vitamins for energy.  Milk provides three of the five "nutrients of concern" for children as identified by the Dietary Guidelines for Americans, or the nutrients most likely to be lacking in children's diets:  calcium, potassium and magnesium.  And being active, eating right and drinking lowfat or fat free milk instead of sugary beverages each day can help kids maintain a healthy weight.  

For more information, visit www.whymilk.com and www.nationaldairycouncil.org.  

About the National Milk Mustache "got milk?"® Campaign

The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the Nation's milk processors, who are committed to increasing fluid milk consumption.  The National Fluid Milk Processor Promotion Board, through MilkPEP, runs the National Milk Mustache "got milk?®" Campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk.  For more information, go to www.whymilk.com. Deutsch Inc. is the creative agency for the National Milk Mustache "got milk?®" Campaign.

SOURCE Milk Processor Education Program

Back to top

RELATED LINKS
http://www.whymilk.com
http://www.nationaldairycouncil.org

'/>"/>

SOURCE Milk Processor Education Program
Copyright©2010 PR Newswire.
All rights reserved

Related medicine news :

1. Avoiding Dairy Due to Lactose Intolerance is Unnecessary in Most Cases and May Pose Diet and Health Risks, Concludes National Institutes of Health Consensus Development Conference Panel
2. Panel asks dairy avoiders: Are you getting enough?
3. From 45 Jersey Cows To One Of The Southeast's Favorite Dairy Brands, Mayfield Dairy Farms Built On Quality
4. Researchers find increased dairy intake reduces risk of uterine fibroids in black women
5. Dairy Groups Urge Senators to Include Raw Milk Facilities in Food Safety Regulations
6. Solon Manufacturing Co. Sells Food, Dairy, Paint, & Craft Businesses; To focus on their growing Medical Device Business
7. IDFA Supports Obama Administrations Commitment to Encourage Schools to Provide More Low Fat Milk and Dairy Products in Schools
8. Atlantium Technologies UV System Provides U.S. Dairy Processors With the Equivalent to Heat-Pasteurized Water
9. NFL, National Dairy Council Take Aim at Childhood Obesity With Fuel Up to Play 60
10. New Research Finds Latinas with Lactose Intolerance Manage Their Condition by Limiting or Avoiding Dairy
11. New Research Finds Most African American Women with Lactose Intolerance Manage Their Condition by Limiting or Avoiding Dairy
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:1/16/2017)... ... January 16, 2017 , ... Houston ... Center, is currently offering complimentary consultations and financing for orthodontics for a limited ... bite irregularities and learn about their orthodontic options. Walk-in, late-evening, Saturday, and same-day ...
(Date:1/16/2017)... MO (PRWEB) , ... January 16, 2017 , ... St. Louisans are well-aware of the ... , This year’s influenza shot seems to be having no effect on keeping ... at least half of the people around are coughing, sneezing, or sniffling ...
(Date:1/16/2017)... ... , ... San Francisco dentist, Dr. Ben Amini , the founder at ... is capable of taking digital impressions of teeth and gums. Conventional bite impressions have ... restorations , in terms of speed, efficiency and patient comfort. Increasingly, digital impressions are ...
(Date:1/15/2017)... ... 15, 2017 , ... Whole Health Supply, LLC is announcing the release of an updated version ... for purchase. , The 2017 edition has wide jaws that will accommodate nails up ... as well as diabetics. This handle is reinforced for extra strength when pressing down on ...
(Date:1/15/2017)... ... January 15, 2017 , ... The Gravity Vault Indoor Rock Climbing Gym is ... wraps up on the 14,000+ square foot climbing gym, the owners anticipate to open ... in New Jersey and two in New York. With this being its first location ...
Breaking Medicine News(10 mins):
(Date:1/14/2017)... , Jan. 14, 2017  Johnson & Weaver, LLP ... of purchasers of Zimmer Biomet Holdings, Inc. (NYSE: ... through October 31, 2016 (the "Class Period"). Zimmer ... and markets orthopaedic reconstructive products, such as knee and hip ... ...
(Date:1/13/2017)... Eli Lilly and Company (NYSE: ... ) announced today that the U.S. Food and Drug ... new drug application (NDA) for investigational baricitinib, a once-daily ... rheumatoid arthritis (RA). The NDA for baricitinib was submitted ... FDA extended the action date to allow time to ...
(Date:1/13/2017)... New York , January 13, 2017 ... rising prevalence of AIDS will collectively contribute to the demand ... expected to reach a value of US$ 551.0 Mn by ... will remain the most lucrative markets for western blotting, ... lead the market globally. ...
Breaking Medicine Technology: