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Da Vinci Robotic Surgery Lawyers at Wright & Schulte LLC Disturbed by Allegations of Aggressive Marketing Tactics in Pending Da Vinci Robotic Surgery Lawsuit
Date:4/3/2013

Columbus, OH (PRWEB) April 03, 2013

The Da Vinci robotic surgery lawyers at Wright & Schulte LLC, an experienced personal injury law firm representing victims of medical device injuries, is disturbed by a recent New York Times report that raises questions about the allegedly aggressive tactics used by Intuitive Surgical Inc. to market the Da Vinci Surgical System, as well as the quality of training the company provides to doctors who use the technology. Among other things, internal company emails provided to the Times by attorneys prosecuting the Da Vinci robotic surgery lawsuit set for trial in April indicate that Intuitive sales representatives may have been intimately involved in the credentialing process at some hospitals, “presenting themselves as experts and pressing for lower standards in order to ease the training path for busy surgeons, to increase use of the equipment and to drive sales,” the Times said. (Estate of Fred E. Taylor v. Intuitive Surgical, 09-2-03136-5, Superior Court, State of Washington, Kitsap County)
[http://www.nytimes.com/2013/03/26/health/salesmen-in-the-surgical-suite.html?pagewanted=1&_r=1&ref=health

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