Navigation Links
DSS Announces Market Research Program for the Design of 2009 MA and PDP Products and Marketing Programs
Date:1/22/2008

DSS Research, a leader in Medicare product design research, provides unique insights and tools to optimize Medicare product and marketing program

design

FORT WORTH, Texas, Jan. 22 /PRNewswire/ -- DSS Research, a national leader in market research for the health insurance industry, today announced the rollout of its Medicare Product Design Research program for 2009 MA and PDP planning. DSS has been doing research with the senior population and providing guidance to carriers marketing Medicare insurance products for over 20 years. The program represents the latest refinement in a program that has a history of success.

The DSS program quantifies potential buyer preferences and attitudes, tells clients how much value consumers place on different product features, identifies natural segments that exist in the market, identifies over and under-valued product features using actuarial data and "value to customer" estimates from the research, and ties all of this to data from KnowledgeBase Marketing or Experian to make the results actionable in marketing programs. Armed with this powerful information, DSS points clients to the right pricing, the right product portfolio, the right people to target and how to target them with precision.

DSS is an industry leader in the science behind the advanced techniques used to achieve these research results, including discrete choice analysis, latent class models, neural networks and Bayesian analysis to mention just a few.

Our unique Dominator2020(R) Market Simulation tool allows clients to adjust a dozen or more product features and see the estimated sales impact overall, by segment or for any demographic subgroup. Clients may request demo information to see how it works.

For more information on the DSS Medicare Product Design Research, call 800-989-5150 or visit http://www.dssresearch.com and click on the Medicare Product Design link on the home page.

About DSS Research

DSS Research is a national marketing research firm specializing in health insurance and health care. Over the past 25 years, DSS has conducted research and provided insight for health insurance organizations across the country. The firm's services include product development services, satisfaction research, brand analysis and strategy research, ad testing and tracking, market segmentation research and health risk assessment, giving DSS a high-level view of the evolving health insurance business. DSS employs more than 200 health care market research specialists. http://www.dssresearch.com


'/>"/>
SOURCE DSS Research
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. HHS Announces $75 Million in Supplemental Funding to States for Pandemic Flu Preparedness
2. CRC Health Group Announces Acquisition of Bayside Marin Recovery Center, San Rafael
3. UHW Announces: Antelope Valley Hospital Caregivers and Board Vote to Ratify First Union Contract With SEIU UHW-West
4. HEI, Inc. Announces Sale of RFID Division Assets
5. Caraco Pharmaceutical Laboratories, Ltd. Announces FDA Approval to Market Generic Version of Zyloprim(R)
6. Mettler-Toledo International Inc. Announces Webcast of Presentation at Thomas Weisel Partners 2007 Healthcare Conference
7. Z Trim Announces Revocation of Gregory Halpern Severence Agreement
8. Brooke Franchise Corporation Announces Selected July Results
9. Manor Care, Inc. Announces Record Date for Special Stockholder Meeting
10. Caraco Pharmaceutical Laboratories, Ltd. Announces FDA Approval to Market Generic Version of Adipex-P(R)
11. Planet Technologies Announces Agreement to Acquire Antigen Laboratories
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:3/24/2017)... ... March 24, 2017 , ... Empower Brokerage, ... their training and leads programs. , In February, 2017, Empower Brokerage introduced their ... Performance Partners is designed to teach how to maximize their sales efforts, as ...
(Date:3/24/2017)... ... March 24, 2017 , ... “Finding Christ Through Social Media: ... journal chronicling the writer’s path toward true communion with God. “Finding Christ Through ... is the creation of published author Lea Michelle Johnson, a follower of Christ, ...
(Date:3/24/2017)... (PRWEB) , ... March 24, 2017 , ... “Vintage and ... a retired minister and college Bible teacher residing in North Carolina with his wife, ... who have blessed them with six grandchildren. David is also the author of “Shadow ...
(Date:3/24/2017)... ... ... “The Adventures of Joey, The Dog Who Barks at Puddles”: a boisterous story ... fullest, as God intended. “The Adventures of Joey, The Dog Who Barks at Puddles” ... passion for writing, especially about truth and human behavior. , Published by Christian Faith ...
(Date:3/23/2017)... ... ... A recent report from the National Council on Teacher Quality (NCTQ) advocates for ... on a review of GPA and SAT/ACT requirements at 221 institutions in 25 states, ... that this higher bar should be set by states, by the Council for the ...
Breaking Medicine News(10 mins):
(Date:3/24/2017)... ShangPharma, a leading life science ... development and discovery services, technology, and investment ... today the intent for a strategic corporate ... the Contract Research Organizations (CRO) and Contract ... entities include ChemPartner Shanghai, ChemPartner Fengxian, ChemPartner ...
(Date:3/24/2017)... , March 24, 2017 A ReportsnReports.com ... has been growing rapidly as the global sales of Adcetris and ... growth in the antibody drug conjugates market is driven by large ... cancer and wider therapeutic window offered by ADCs. ... Browse 3 Tables and 94 Figures, ...
(Date:3/24/2017)... 24, 2017  Eli Lilly and Company (NYSE: ... invest $850 million in its U.S. operations in ... U.S. enterprise, including research laboratories, manufacturing sites, and ... driven by demand for Lilly products, as well ... development targeting cancer, pain, diabetes and other unmet ...
Breaking Medicine Technology: