Navigation Links
DSS Announces Market Research Program for the Design of 2009 MA and PDP Products and Marketing Programs

DSS Research, a leader in Medicare product design research, provides unique insights and tools to optimize Medicare product and marketing program


FORT WORTH, Texas, Jan. 22 /PRNewswire/ -- DSS Research, a national leader in market research for the health insurance industry, today announced the rollout of its Medicare Product Design Research program for 2009 MA and PDP planning. DSS has been doing research with the senior population and providing guidance to carriers marketing Medicare insurance products for over 20 years. The program represents the latest refinement in a program that has a history of success.

The DSS program quantifies potential buyer preferences and attitudes, tells clients how much value consumers place on different product features, identifies natural segments that exist in the market, identifies over and under-valued product features using actuarial data and "value to customer" estimates from the research, and ties all of this to data from KnowledgeBase Marketing or Experian to make the results actionable in marketing programs. Armed with this powerful information, DSS points clients to the right pricing, the right product portfolio, the right people to target and how to target them with precision.

DSS is an industry leader in the science behind the advanced techniques used to achieve these research results, including discrete choice analysis, latent class models, neural networks and Bayesian analysis to mention just a few.

Our unique Dominator2020(R) Market Simulation tool allows clients to adjust a dozen or more product features and see the estimated sales impact overall, by segment or for any demographic subgroup. Clients may request demo information to see how it works.

For more information on the DSS Medicare Product Design Research, call 800-989-5150 or visit and click on the Medicare Product Design link on the home page.

About DSS Research

DSS Research is a national marketing research firm specializing in health insurance and health care. Over the past 25 years, DSS has conducted research and provided insight for health insurance organizations across the country. The firm's services include product development services, satisfaction research, brand analysis and strategy research, ad testing and tracking, market segmentation research and health risk assessment, giving DSS a high-level view of the evolving health insurance business. DSS employs more than 200 health care market research specialists.

Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. HHS Announces $75 Million in Supplemental Funding to States for Pandemic Flu Preparedness
2. CRC Health Group Announces Acquisition of Bayside Marin Recovery Center, San Rafael
3. UHW Announces: Antelope Valley Hospital Caregivers and Board Vote to Ratify First Union Contract With SEIU UHW-West
4. HEI, Inc. Announces Sale of RFID Division Assets
5. Caraco Pharmaceutical Laboratories, Ltd. Announces FDA Approval to Market Generic Version of Zyloprim(R)
6. Mettler-Toledo International Inc. Announces Webcast of Presentation at Thomas Weisel Partners 2007 Healthcare Conference
7. Z Trim Announces Revocation of Gregory Halpern Severence Agreement
8. Brooke Franchise Corporation Announces Selected July Results
9. Manor Care, Inc. Announces Record Date for Special Stockholder Meeting
10. Caraco Pharmaceutical Laboratories, Ltd. Announces FDA Approval to Market Generic Version of Adipex-P(R)
11. Planet Technologies Announces Agreement to Acquire Antigen Laboratories
Post Your Comments:
(Date:10/13/2017)... ... ... “America On The Brink”: the Christian history of the United States and ... of published author, William Nowers. Captain Nowers and his wife, Millie, have six ... years in the Navy. Following his career as a naval aviator and carrier ...
(Date:10/12/2017)... ... ... Planet Fitness, one of the largest and fastest growing franchisors and operators ... location in Covington, LA at 401 N. U.S. Highway 190, in January of 2018. ... in the Holiday Square shopping center. Its location allows it to serve both Covington ...
(Date:10/12/2017)... ... October 12, 2017 , ... The American College of ... Carol Friedman, PhD, FACMI, during the Opening Session of AMIA’s Annual Symposium in Washington, ... In honor of Morris F. Collen, a pioneer in the field of medical informatics, ...
(Date:10/12/2017)... ... October 12, 2017 , ... ... Restoration, has recently contributed a medical article to the newly revamped Cosmetic ... Mohebi’s article spotlights the hair transplant procedure known as Follicular Unit Extraction ...
(Date:10/12/2017)... Wesley Chapel, FL (PRWEB) , ... October 12, 2017 , ... ... Chapel is holding a treadmill relay – Miles by Moonlight to raise money for ... by donating $300 or more. , Teams will work together to keep their ...
Breaking Medicine News(10 mins):
(Date:10/11/2017)... FRISCO, Texas , Oct. 11, 2017 /PRNewswire/ ... healthcare services, has amplified its effort during National ... patients about hereditary cancer risks. ... Journal of Clinical Oncology calculated that more than ... to have inherited mutations in BRCA1 or BRCA2 and ...
(Date:10/5/2017)... , Oct. 5, 2017  In response to ... Oral and Maxillofacial Surgeons (AAOMS) released prescribing recommendations ... to be used as a first-line therapy to ... Recognizing the value ... White Paper "Opioid Prescribing: Acute and Postoperative Pain ...
(Date:10/2/2017)... , Oct. 2, 2017  Eli Lilly and ... financial results for the third quarter of 2017 on ... conference call on that day with the investment community ... The conference call will begin at 9 ... can access a live webcast of the conference call ...
Breaking Medicine Technology: