Navigation Links
DSS Announces Market Research Program for the Design of 2009 MA and PDP Products and Marketing Programs
Date:1/22/2008

DSS Research, a leader in Medicare product design research, provides unique insights and tools to optimize Medicare product and marketing program

design

FORT WORTH, Texas, Jan. 22 /PRNewswire/ -- DSS Research, a national leader in market research for the health insurance industry, today announced the rollout of its Medicare Product Design Research program for 2009 MA and PDP planning. DSS has been doing research with the senior population and providing guidance to carriers marketing Medicare insurance products for over 20 years. The program represents the latest refinement in a program that has a history of success.

The DSS program quantifies potential buyer preferences and attitudes, tells clients how much value consumers place on different product features, identifies natural segments that exist in the market, identifies over and under-valued product features using actuarial data and "value to customer" estimates from the research, and ties all of this to data from KnowledgeBase Marketing or Experian to make the results actionable in marketing programs. Armed with this powerful information, DSS points clients to the right pricing, the right product portfolio, the right people to target and how to target them with precision.

DSS is an industry leader in the science behind the advanced techniques used to achieve these research results, including discrete choice analysis, latent class models, neural networks and Bayesian analysis to mention just a few.

Our unique Dominator2020(R) Market Simulation tool allows clients to adjust a dozen or more product features and see the estimated sales impact overall, by segment or for any demographic subgroup. Clients may request demo information to see how it works.

For more information on the DSS Medicare Product Design Research, call 800-989-5150 or visit http://www.dssresearch.com and click on the Medicare Product Design link on the home page.

About DSS Research

DSS Research is a national marketing research firm specializing in health insurance and health care. Over the past 25 years, DSS has conducted research and provided insight for health insurance organizations across the country. The firm's services include product development services, satisfaction research, brand analysis and strategy research, ad testing and tracking, market segmentation research and health risk assessment, giving DSS a high-level view of the evolving health insurance business. DSS employs more than 200 health care market research specialists. http://www.dssresearch.com


'/>"/>
SOURCE DSS Research
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. HHS Announces $75 Million in Supplemental Funding to States for Pandemic Flu Preparedness
2. CRC Health Group Announces Acquisition of Bayside Marin Recovery Center, San Rafael
3. UHW Announces: Antelope Valley Hospital Caregivers and Board Vote to Ratify First Union Contract With SEIU UHW-West
4. HEI, Inc. Announces Sale of RFID Division Assets
5. Caraco Pharmaceutical Laboratories, Ltd. Announces FDA Approval to Market Generic Version of Zyloprim(R)
6. Mettler-Toledo International Inc. Announces Webcast of Presentation at Thomas Weisel Partners 2007 Healthcare Conference
7. Z Trim Announces Revocation of Gregory Halpern Severence Agreement
8. Brooke Franchise Corporation Announces Selected July Results
9. Manor Care, Inc. Announces Record Date for Special Stockholder Meeting
10. Caraco Pharmaceutical Laboratories, Ltd. Announces FDA Approval to Market Generic Version of Adipex-P(R)
11. Planet Technologies Announces Agreement to Acquire Antigen Laboratories
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/13/2017)... , ... October 13, 2017 ... ... of Pharmacy (SOP) alumni Hannah Randall, PharmD ‘17, and Jennifer Huggins, PharmD ... on guideline updates for the primary prevention of cardiovascular diseases during the ...
(Date:10/13/2017)... ... 13, 2017 , ... Ellevate Network, the leading network for professional women, brought ... gender equality at their inaugural Summit in New York City in June. The event ... audience of over 3 million. To watch the Mobilize Women video, click here ...
(Date:10/13/2017)... ... October 13, 2017 , ... “The Journey: From the Mountains to the ... save lost souls in the Philippines. “The Journey: From the Mountains to the Mission ... of the Bible. She has taught all ages and currently teaches a class of ...
(Date:10/12/2017)... WAUSAU, Wis. (PRWEB) , ... October 12, 2017 ... ... formulated standard products to meet the demand of today’s consumer and regulatory authorities ... team of probiotic experts and tested to meet the highest standard. , ...
(Date:10/12/2017)... ... 2017 , ... Dr. Parsa Mohebi, the Los Angeles based ... the newly revamped Cosmetic Town journal section, featuring articles written by ... as Follicular Unit Extraction (FUE). , Dr. Mohebi says “I enjoy ...
Breaking Medicine News(10 mins):
(Date:9/28/2017)... Cohen Veterans Bioscience and Early Signal Foundation announce a ... sensors for real-time monitoring of patients with trauma-related and ... focused on disruptive health solutions for rare disorders and ... record and integrate behavioral, cognitive, physiological and contextual data. ... ...
(Date:9/23/2017)... , Sept. 22, 2017 Janssen Biotech, ... complete response letter from the U.S. Food and Drug ... approval of sirukumab for the treatment of moderately to ... indicates additional clinical data are needed to further evaluate ... to severely active RA. ...
(Date:9/18/2017)... KALAMAZOO, Mich. , Sept. 18, 2017 /PRNewswire/ ... and OptiMed Specialty Pharmacy of Kalamazoo, Mich. ... a strategic hub service that expedites and streamlines patient ... spirometer, Spiro PD 2.0, and wellness management services.  ... a medical device used to measure lung function for ...
Breaking Medicine Technology: