Navigation Links
DSS Announces Market Research Program for the Design of 2009 MA and PDP Products and Marketing Programs
Date:1/22/2008

DSS Research, a leader in Medicare product design research, provides unique insights and tools to optimize Medicare product and marketing program

design

FORT WORTH, Texas, Jan. 22 /PRNewswire/ -- DSS Research, a national leader in market research for the health insurance industry, today announced the rollout of its Medicare Product Design Research program for 2009 MA and PDP planning. DSS has been doing research with the senior population and providing guidance to carriers marketing Medicare insurance products for over 20 years. The program represents the latest refinement in a program that has a history of success.

The DSS program quantifies potential buyer preferences and attitudes, tells clients how much value consumers place on different product features, identifies natural segments that exist in the market, identifies over and under-valued product features using actuarial data and "value to customer" estimates from the research, and ties all of this to data from KnowledgeBase Marketing or Experian to make the results actionable in marketing programs. Armed with this powerful information, DSS points clients to the right pricing, the right product portfolio, the right people to target and how to target them with precision.

DSS is an industry leader in the science behind the advanced techniques used to achieve these research results, including discrete choice analysis, latent class models, neural networks and Bayesian analysis to mention just a few.

Our unique Dominator2020(R) Market Simulation tool allows clients to adjust a dozen or more product features and see the estimated sales impact overall, by segment or for any demographic subgroup. Clients may request demo information to see how it works.

For more information on the DSS Medicare Product Design Research, call 800-989-5150 or visit http://www.dssresearch.com and click on the Medicare Product Design link on the home page.

About DSS Research

DSS Research is a national marketing research firm specializing in health insurance and health care. Over the past 25 years, DSS has conducted research and provided insight for health insurance organizations across the country. The firm's services include product development services, satisfaction research, brand analysis and strategy research, ad testing and tracking, market segmentation research and health risk assessment, giving DSS a high-level view of the evolving health insurance business. DSS employs more than 200 health care market research specialists. http://www.dssresearch.com


'/>"/>
SOURCE DSS Research
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. HHS Announces $75 Million in Supplemental Funding to States for Pandemic Flu Preparedness
2. CRC Health Group Announces Acquisition of Bayside Marin Recovery Center, San Rafael
3. UHW Announces: Antelope Valley Hospital Caregivers and Board Vote to Ratify First Union Contract With SEIU UHW-West
4. HEI, Inc. Announces Sale of RFID Division Assets
5. Caraco Pharmaceutical Laboratories, Ltd. Announces FDA Approval to Market Generic Version of Zyloprim(R)
6. Mettler-Toledo International Inc. Announces Webcast of Presentation at Thomas Weisel Partners 2007 Healthcare Conference
7. Z Trim Announces Revocation of Gregory Halpern Severence Agreement
8. Brooke Franchise Corporation Announces Selected July Results
9. Manor Care, Inc. Announces Record Date for Special Stockholder Meeting
10. Caraco Pharmaceutical Laboratories, Ltd. Announces FDA Approval to Market Generic Version of Adipex-P(R)
11. Planet Technologies Announces Agreement to Acquire Antigen Laboratories
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/30/2016)... ... 30, 2016 , ... "This plugin comes with 60 customizable ... CEO of Pixel Film Studios. , TransPack Volume 7 features over 60 ... abstract transitions to more simple wipes with blur & drop shadow options. Utilize ...
(Date:5/30/2016)... ... May 30, 2016 , ... ... Shaolin warrior 8-day-8 and 8-night special intensive summer training camp starts on June ... summer camp offers families and children a fun and unique experience with an ...
(Date:5/29/2016)... ... May 29, 2016 , ... Whole Health Supply is happy to announce ... been available via Amazon.com. This new style of nail clipper has a wider jaw ... is approximately 4mm and the actual handle is 2.5mm thick to accommodate the cutting ...
(Date:5/29/2016)... ... , ... "With 30 unique self-animating web themed intros and complete control over ... said Christina Austin - CEO of Pixel Film Studios. , ProIntro Web Volume ... Final Cut Pro X. Pixel Film Studios’ minimalistic titles allow users to add a ...
(Date:5/28/2016)... Viejo, California (PRWEB) , ... May 28, 2016 , ... ... need to drag and drop a preset onto their media," said Christina Austin - ... Pixel Film Studios, editors can quickly and easily add stylish color grades to their ...
Breaking Medicine News(10 mins):
(Date:5/30/2016)... , May 30, 2016 - DCGI grants ... due to Buerger,s disease - Stempeucel® becomes 5th off-the-shelf ... in the world - Buerger,s Disease (also known as ... India and Globally - Prevalence of Buerger,s ... and 2 per 10,000 persons in the European Community & ...
(Date:5/27/2016)... India , May 27, 2016 ... the instances of hypertension is driving ambulatory blood pressure ... lose their elasticity and their ability to respond to ... pressure. This condition can lead to various cardiovascular disorders ... peripheral vascular disease. These diseases are growing in prevalence ...
(Date:5/26/2016)... , May 26, 2016 According to ... Waste Management Market - U.S. Industry Analysis, Size, Share, Growth, ... market in the U.S. was valued at US$ 5.89 Bn ... of 3.4% from 2015 to 2023 to reach US$ 7.99 ... of current and emerging needle free drug delivery devices and ...
Breaking Medicine Technology: