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DSS Announces Market Research Program for the Design of 2009 MA and PDP Products and Marketing Programs

DSS Research, a leader in Medicare product design research, provides unique insights and tools to optimize Medicare product and marketing program


FORT WORTH, Texas, Jan. 22 /PRNewswire/ -- DSS Research, a national leader in market research for the health insurance industry, today announced the rollout of its Medicare Product Design Research program for 2009 MA and PDP planning. DSS has been doing research with the senior population and providing guidance to carriers marketing Medicare insurance products for over 20 years. The program represents the latest refinement in a program that has a history of success.

The DSS program quantifies potential buyer preferences and attitudes, tells clients how much value consumers place on different product features, identifies natural segments that exist in the market, identifies over and under-valued product features using actuarial data and "value to customer" estimates from the research, and ties all of this to data from KnowledgeBase Marketing or Experian to make the results actionable in marketing programs. Armed with this powerful information, DSS points clients to the right pricing, the right product portfolio, the right people to target and how to target them with precision.

DSS is an industry leader in the science behind the advanced techniques used to achieve these research results, including discrete choice analysis, latent class models, neural networks and Bayesian analysis to mention just a few.

Our unique Dominator2020(R) Market Simulation tool allows clients to adjust a dozen or more product features and see the estimated sales impact overall, by segment or for any demographic subgroup. Clients may request demo information to see how it works.

For more information on the DSS Medicare Product Design Research, call 800-989-5150 or visit and click on the Medicare Product Design link on the home page.

About DSS Research

DSS Research is a national marketing research firm specializing in health insurance and health care. Over the past 25 years, DSS has conducted research and provided insight for health insurance organizations across the country. The firm's services include product development services, satisfaction research, brand analysis and strategy research, ad testing and tracking, market segmentation research and health risk assessment, giving DSS a high-level view of the evolving health insurance business. DSS employs more than 200 health care market research specialists.

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