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DSM Pharmaceutical Products Announces the Appointment of That's Nice LLC as Agency of Record for Marketing

PARSIPPANY, N.J., Sept. 10 /PRNewswire/ -- DSM Pharmaceutical Products (DPP) announced today the appointment of That's Nice LLC as agency of record for marketing services. This relationship, in effect since June 2008, covers services for this DSM business group and its three business units: DSM Pharma Chemicals, DSM Biologics and DSM Pharmaceuticals, Inc.

DSM Pharmaceutical Products offers custom manufacturing for pharmaceutical chemicals, manufacturing technology and services for biopharmaceuticals, and secondary manufacturing of both. Guy Tiene, director of marketing and communications for DSM Pharmaceutical Products, said, "This requires an integrated communications program and a wide range of marketing activities."

Kristine Senft, senior vice president of pharmaceutical chemicals at DSM said, "That's Nice has been in the industry for more than ten years with a solid reputation among many companies in pharmaceutical supply. We have already begun work on strategic marketing for DPP, beginning with an evolution in communications aligned to business objectives for the CPhI Worldwide 2008 trade show."

Nigel Walker, managing director of That's Nice LLC added "We are delighted to have been selected as the agency for DSM Pharmaceutical Products. DPP's position in these markets, and the business units that uniquely cover such a spectrum of the market, make it a very appealing challenge that is completely aligned with our services."

About That's Nice LLC

That's Nice LLC, based in New York City, is a full service agency providing brand and marketing management with value added business support. It offers a comprehensive range of marketing services and specializes in integrated branding and marketing, web development services, and corporate gift and premium sourcing through its subsidiary, Nice Gift. That's Nice has served the Pharmaceutical Supply, Fine Chemicals and Life Sciences markets since 1997. For more information, please visit

About DSM Pharmaceutical Products

DSM Pharmaceutical Products is a global provider of high quality custom contract manufacturing and development services to the pharmaceutical and biopharmaceutical industries. DSM Pharmaceutical Products contract manufacturing services include: chemical development, registered intermediates, registered starting materials, active ingredients (API's), fermentation, mammalian cell production of monoclonal antibodies and proteins, formulation development, clinical trial manufacturing and finished dose form manufacturing of solids, semi-solids, and scheduled drugs, aseptic liquid and lyophilized products. More information:

DSM - the Life Sciences and Materials Sciences Company

Royal DSM N.V. creates innovative products and services in Life Sciences and Materials Sciences that contribute to the quality of life. DSM's products and services are used globally in a wide range of markets and applications, supporting a healthier, more sustainable and more enjoyable way of life. End markets include human and animal nutrition and health, personal care, pharmaceuticals, automotive, coatings and paint, electrics and electronics, life protection and housing. DSM has annual sales of almost EUR 8.8 billion and employs some 23,000 people worldwide. The company is headquartered in the Netherlands, with locations on five continents. DSM is listed on Euronext Amsterdam. More information:

DSM Forward-looking statements

Any forward-looking statements contained in this press release that involve inherent risks and uncertainties are based on current expectations, estimates and projections of the management of DSM and information currently available. The statements involve certain risks and uncertainties that are difficult to predict and therefore DSM does not guarantee that its expectations will be realized. Furthermore, DSM has no obligation to update any statements contained in this press release.

For further information please contact:

DSM Pharmaceutical Products That's Nice LLC

Guy Tiene Nigel Walker

Director, Marketing & Managing Director

Communications That's Nice LLC

DSM Pharmaceutical Products Tel: +1-212-366-4455

Tel: +1-973-257-8160

SOURCE That's Nice LLC; DSM Pharmaceutical Products
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