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DSM Pharmaceutical Products Announces the Appointment of That's Nice LLC as Agency of Record for Marketing
Date:9/10/2008

PARSIPPANY, N.J., Sept. 10 /PRNewswire/ -- DSM Pharmaceutical Products (DPP) announced today the appointment of That's Nice LLC as agency of record for marketing services. This relationship, in effect since June 2008, covers services for this DSM business group and its three business units: DSM Pharma Chemicals, DSM Biologics and DSM Pharmaceuticals, Inc.

DSM Pharmaceutical Products offers custom manufacturing for pharmaceutical chemicals, manufacturing technology and services for biopharmaceuticals, and secondary manufacturing of both. Guy Tiene, director of marketing and communications for DSM Pharmaceutical Products, said, "This requires an integrated communications program and a wide range of marketing activities."

Kristine Senft, senior vice president of pharmaceutical chemicals at DSM said, "That's Nice has been in the industry for more than ten years with a solid reputation among many companies in pharmaceutical supply. We have already begun work on strategic marketing for DPP, beginning with an evolution in communications aligned to business objectives for the CPhI Worldwide 2008 trade show."

Nigel Walker, managing director of That's Nice LLC added "We are delighted to have been selected as the agency for DSM Pharmaceutical Products. DPP's position in these markets, and the business units that uniquely cover such a spectrum of the market, make it a very appealing challenge that is completely aligned with our services."

About That's Nice LLC

That's Nice LLC, based in New York City, is a full service agency providing brand and marketing management with value added business support. It offers a comprehensive range of marketing services and specializes in integrated branding and marketing, web development services, and corporate gift and premium sourcing through its subsidiary, Nice Gift. That's Nice has served the Pharmaceutical Supply, Fine Chemicals and Life Sciences markets since 1997. For more information, please vi
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SOURCE That's Nice LLC; DSM Pharmaceutical Products
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