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DSM Personalized Nutrition Webinar Examines Ways to Build Engagement in Wellness Programs
Date:4/21/2010

Discusses key issues in wellness program efficacy

Parsippany, NJ (PRWEB) April 21, 2010 -- Engagement in wellness programs depends not only on motivating employees, but also on how supportive companies are of the program, according to DSM Personalized Nutrition.

In an upcoming webinar, Seven Ways to Build a High-Engagement Wellness Program, scheduled for Thursday, April 22 at 3:00 pm EST, Fiona Gathright, president of Wellness Corporate Solutions, William McGill, Ph.D. and expert in technology and behavior change, and Ginger Hodulik, a Certified Nutrition Specialist and nutrition and wellness program manager at DSM Personalized Nutrition, will discuss key drivers of engagement involving the entire organization and moving employees beyond mere participation to ongoing, active commitment.

"Companies adopting wellness programs can't focus simply on comparing vendor program features," said Gathright, who's spent 25 years in corporate business management, marketing and wellness program strategy and development. "Program success depends, to a large degree, on their organizational commitment to wellness."

Companies must be dedicated to wellness programs in their strategies to recruit employees, manage the launch and the ongoing program, and support behavior change among the workforce during and after the program. Communications programs must address the normal waxing and wan
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