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DS Waters of America, Inc. Partners With Susan G. Komen for the Cure(R)
Date:8/21/2009

ATLANTA, Aug. 21 /PRNewswire/ -- DS Waters of America, Inc., a leader in the home and office bottled water, filtration and office coffee delivery service today announced it has entered a three-year alliance with Susan G. Komen for the Cure(R), the world's largest breast cancer advocacy group. Through its home and office bottled water brands, DS Waters will make a $30.00 donation to Komen for the Cure for every new customer who starts service under the Komen Budget Plan, with a minimum annual donation of $100,000. The Komen Budget Plan program is supported by major direct mail, print and Internet campaigns throughout DS Waters' U.S. footprint.

"Our entire organization is excited to enter into a new alliance with Susan G. Komen for the Cure," said Joseph Silva, Director of Marketing for DS Waters. "We are honored to help raise funds and awareness for this dedicated organization determined to find the cures for breast cancer. Like so many others, this disease has impacted many of my close friends and family members and I am grateful to be a part of this unique opportunity. We are all extremely privileged to be associated with such a devoted team."

In addition to new customer incentives, DS Waters will roll out a referral program beginning in September and lasting through October calling on current customers to refer friends and family members to begin service. For each referral, DS Waters will make a donation to Komen for the Cure. In an effort to heighten awareness around the campaign, the caps on DS Waters' 5-gallon returnable bottles will change to pink in support of the initiative.

"Susan G. Komen for the Cure is excited to have DS Waters as a new partner in our promise to save lives and end breast cancer forever," said Katrina McGhee, VP of Global Partnerships at Komen for the Cure. "We rely heavily on our partners to help us
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SOURCE DS Waters of America, Inc.
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