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DKNY JEANS Launches Exclusive Collection With HSN for St. Jude Children's Research Hospital's Thanks and Giving(R) Campaign
Date:11/20/2009

NEW YORK, Nov. 20 /PRNewswire/ -- Today, iconic denim brand DKNY JEANS and multi-channel retailer HSN announce the launch of a capsule gift giving collection offered exclusively on HSN and HSN.com for the holiday season. This collection is inspired by and designed for St. Jude's Children's Research Hospital's Thanks and Giving® Program, a holiday fundraising and awareness program which encourages consumers to "give thanks for the healthy kids in your lives and to give to those who are not." Funds raised from the Thanks and Giving® program benefit St. Jude Children's Research Hospital®, one of the world's premier centers for the research and treatment of pediatric cancer and other catastrophic childhood diseases.

This special capsule includes statement tees and scarves, sweaters, jeans, and track suits in an array of colors. This collection features brand sensibilities of both DKNY JEANS and St. Jude's by fusing iconic elements of New York and key St. Jude heritage words, HOPE, BELIEVE and DREAM. Price points for the line range between $29 and $79, making each piece an affordable and thoughtful gift for the holiday season. This capsule also marks the first DKNY JEANS product available in woman's sizes, with ranges from XS to 3X and size 2 to 24W.

"We are thrilled that DKNY JEANS in partnership with HSN is providing support to our annual Thanks and Giving® campaign," said Marlo Thomas, National Outreach Director. Their dedication to the campaign will make an enormous difference in the lives of so many children and their families in communities across the country. Partners like HSN and DKNY JEANS will enable us to carry on our mission that no child should die in the dawn of life."

Mark Weber, Chairman and CEO of Donna Karan International says, "DKNY JEANS has been a long term supporter of the St Jude mission. Marlo Thomas' effort to bring contributors to a higher level of involvement is wonderful and we are pleased to make that commitment. For this purpose we are happy to partner with HSN in order to raise funds and awareness to help the children and families of this extraordinary hospital."

"HSN is pleased to continue our annual tradition of supporting St. Jude through the Thanks and Giving® campaign," stated Mindy Grossman, CEO of HSN, Inc. "St. Jude does great work and has become one of the highlights of the holiday season at HSN - for our customers and our employees. This year, we are excited to include DKNY JEANS in the campaign which will help even more children get the care they need."

You can find additional information and links to product shots here

HSN.com

About St. Jude:

St. Jude Children's Research Hospital® is the nation's leading pediatric research and treatment center devoted solely to children with cancer and other catastrophic diseases and the only pediatric cancer research center that covers all of the costs for treatment, travel, food, and lodging for a patient and a family member. Children come to St. Jude Children's Research Hospital® from across the country and around the world, and no child is ever turned away because of family's inability to pay. Since its inception, St. Jude has developed protocols that have helped push survival rates for childhood cancers from less than 20 percent to more than 80 percent overall. When St. Jude opened in 1962, the survival rate for acute lyphoblastic leukemia (ALL), the most common form of childhood cancer, was 4 percent. Today, the survival rate is 94 percent thanks to the research and treatment protocols developed at St. Jude. Research findings at St. Jude are freely shared with doctors and scientists all over the world, and the work being done at St. Jude impacts the lives of children in communities everywhere.

About DKNY JEANS:

DKNY JEANS is a lifestyle denim brand which is owned and distributed through a license agreement with Liz Claiborne, LLC. DKNY JEANS designs and markets collections for men's, women's and juniors apparel and is available in the US, Canada and South America via wholesale channels.

About HSN:

HSN is an interactive lifestyle network and retail destination, offering a curated assortment of exclusive products combined with top brand names. HSN incorporates experts, entertainment, inspiration, solutions, tips and ideas to provide an entirely unique shopping experience for its customers. On HSN and HSN.com, customers will find exceptional selections in Health & Beauty (e.g. M. Asam, Carol's Daughter, Coty, FranBrand, FusionBeauty, Andrew Lessman's Procaps, Lancome, Perlier, Serious Skin Care, ybf Cosmetics); Jewelry (e.g. Paula Abdul, Heidi Daus, R.J. Graziano, IMAN Global Chic, michaeLisa, Noir, Amedeo Scognamiglio, Tori Spelling, Serena Williams); Home/Lifestyle (e.g. Nate Berkus, Bissell, Colin Cowie, Dyson, Todd English, GreenPan with Thermolon, Emeril Lagasse, Joy Mangano, MoMA Design Store, Wolfgang Puck); Fashion/Accessories (e.g. American Glamour Badgley Mischka, Curations with Stefani Greenfield, Sam Edelman, Loulou de la Falaise, Carlos Falchi, Diane Gilman, Naeem Khan, Tina Knowles, Adrienne Landau, Sharif); and Electronics (e.g. Canon, Gateway, GE, HP, JVC, Kodak, LG, Sony).

HSN is available across all media including its TV network and hsn.com, which ranks in the top 30 of the top 500 internet retailers. HSN, the original shopping network, is an operating segment of HSN, Inc. ( HSNI).

SOURCE DKNY JEANS


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