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DKNY JEANS Launches Exclusive Collection With HSN for St. Jude Children's Research Hospital's Thanks and Giving(R) Campaign
Date:11/20/2009

NEW YORK, Nov. 20 /PRNewswire/ -- Today, iconic denim brand DKNY JEANS and multi-channel retailer HSN announce the launch of a capsule gift giving collection offered exclusively on HSN and HSN.com for the holiday season. This collection is inspired by and designed for St. Jude's Children's Research Hospital's Thanks and Giving® Program, a holiday fundraising and awareness program which encourages consumers to "give thanks for the healthy kids in your lives and to give to those who are not." Funds raised from the Thanks and Giving® program benefit St. Jude Children's Research Hospital®, one of the world's premier centers for the research and treatment of pediatric cancer and other catastrophic childhood diseases.

This special capsule includes statement tees and scarves, sweaters, jeans, and track suits in an array of colors. This collection features brand sensibilities of both DKNY JEANS and St. Jude's by fusing iconic elements of New York and key St. Jude heritage words, HOPE, BELIEVE and DREAM. Price points for the line range between $29 and $79, making each piece an affordable and thoughtful gift for the holiday season. This capsule also marks the first DKNY JEANS product available in woman's sizes, with ranges from XS to 3X and size 2 to 24W.

"We are thrilled that DKNY JEANS in partnership with HSN is providing support to our annual Thanks and Giving® campaign," said Marlo Thomas, National Outreach Director. Their dedication to the campaign will make an enormous difference in the lives of so many children and their families in communities across the country. Partners like HSN and DKNY JEANS will enable us to carry on our mission that no child should die in the dawn of life."

Mark Weber, Chairman and CEO of Donna Karan International says, "DKNY JEANS has been a long term supporter of the St Jude mission. Marlo Thomas' effort to bring contributors to a high
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SOURCE DKNY JEANS
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