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DESIGNER WHEY to Help Contestants and Fans of NBC's The Biggest Loser Shed Pounds
Date:12/4/2008

rtfolio of Biggest Loser diet and wellness products, which will benefit the show's contestants and viewers alike."

Contestants of The Biggest Loser season seven will use the cross-branded DESIGNER WHEY and The Biggest Loser Protein in their quest for better health on the show, and after. The Biggest Loser Protein by DESIGNER WHEY will be available in four signature flavors of Blue Blueberry, Red Raspberry, Chocolate Deluxe and Vanilla Bean at retailers nationwide. Also available in single serving packets, The Biggest Loser Protein-2GO(R) is convenient and perfect for the on-the-go lifestyle.

Tom Oliver, Chief Operating Officer of DESIGNER WHEY explained, "Our vision is to continually increase the number of people who feel and look healthier by fully developing the benefits of whey and making products like The Biggest Loser Protein by DESIGNER WHEY available to the mass markets."

ABOUT THE BIGGEST LOSER

The first reality series where everybody "loses," The Biggest Loser challenges and encourages overweight contestants to shed pounds in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $250,000. Hosted by Alison Sweeney (Days of our Lives), the series provides the contestants with challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of "the biggest loser." Each team works out under the supervision of professional trainers Jillian Michaels and Bob Harper. The Biggest Loser is a production of Reveille LLC, 25/7 Productions and 3 Ball Productions.

Since its debut in 2004, The Biggest Loser has grown to become a standalone health and lifestyle brand by developing tools and products inspired by the show and approved by our doctors and experts. Anchored by its online diet and exercise subscription-based extension of the show, Biggestloserclub.com, The Biggest Loser Meal Plan,
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