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DESIGNER WHEY(R) Launches New PROTEIN BLITZ(TM) Drinks: Protein Like You've Never Tasted Before
Date:6/12/2008

PROTEIN BLITZ - by America's # 1 Selling Protein*, DESIGNER WHEY Is

Functional and Packed with Flavor

CARLSBAD, Calif., June 12 /PRNewswire/ -- Proper hydration is crucial to achieving maximum fitness results and maintaining optimal body health. Water is the key resource that helps the body stay in balance. Now, DESIGNER WHEY combines water with whey protein in its new DESIGNER WHEY PROTEIN BLITZ functional and flavor-packed drinks. PROTEIN BLITZ drinks will be available at national retailers GNC, Vitamin Shoppe and 24 Hour Fitness locations starting in June.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080612/LATH002)

Ready-to-drink PROTEIN BLITZ beverages benefit muscle fanatics and on-the-go consumers with the ideal intake of protein needed to optimize their workouts and daily lives. Great tasting PROTEIN BLITZ drinks can be used in the gym, during a commute, at the office, on a business trip or after a softball or soccer game.

GROUND BREAKING PRODUCTS

The 20 oz PROTEIN BLITZ drink line includes 30 grams of the highest quality protein on the planet and 7800mg of muscle-building BCAAs (Branch Chain Amino Acids) per bottle. It comes in the following sensational flavors: "WTF ... Orange Mango(TM)", "Can you take this ... Punch(TM)" and "Grip it good ... Grape(TM)". Each flavored PROTEIN BLITZ drink delivers better power, better stamina and better recovery in every bottle. In addition to the nutritional benefits, the PROTEIN BLITZ product label contains the web address of a dedicated website where a custom gaining and dieting program is found. Consumers can go to http://www.designerwhey.com/diet.htm to learn about proper diet, track their calories and set up a personalized shopping plan.

"We are excited to be launching three amazing flavors of PROTEIN BLITZ drinks, all of which are perfect for the muscle-minded men and those interested in lowering body fat," commented David Jenkins, Chief Executive Officer for NEXT Proteins. "Whether gaining or dieting, consumers can discover great tasting whey PROTEIN BLITZ to use in their daily plans to increase the impact of their workouts."

ABOUT WHEY PROTEIN & DESIGNER WHEY

The DESIGNER WHEY vision is to change the "WHEY" America feels about protein by providing consumers with great tasting, healthy whey-based products that improve their healthy lifestyles.**

Since 1993, NEXT Proteins has pioneered the manufacture of a full line of branded consumer whey-based products, including powders, bars and beverages. NEXT Proteins manufactures the industry's best selling protein, DESIGNER WHEY, which powers the company's innovative, great tasting products such as DESIGNER WHEY Protein2GO(TM) and DESIGNER WHEY protein beverages.

Whey protein has been called the ultimate functional food. The revolutionary benefit of DESIGNER WHEY products is the utilization of Whey, a protein-rich liquid component of milk produced as a by-product of the cheese-making process.

DEDICATED TO RESEARCH

NEXT Proteins, the makers of DESIGNER WHEY, have spent more than $10.3 million on research to match the perfect blend of nutritional whey protein with great taste.

ADDITIONAL DESIGNER WHEY PRODUCTS

Other delicious DESIGNER WHEY products include Protein2GO Paks in unique flavors like Orange Mango, Pomegranate Fruit, French Vanilla and Double Chocolate.

Launching in 2008 are new DESIGNER WHEY Drinks which include Lite & Lean Protein Water, 100 Calorie Protein Water and PROTEIN BLITZ beverages. Consumers can also find traditional products such as 12.7oz canisters and 2 lb jugs of Strawberry, Chocolate, French Vanilla and Natural flavors on retail shelves nationwide.

Fitness enthusiasts who use DESIGNER WHEY protein products before and after workouts will experience better strength, better power, better muscle recovery, better health and performance.

Media members looking for additional information on DESIGNER WHEY's complete line of protein powders and drinks should visit DESIGNERWHEY.COM. You may also learn innovative ways to incorporate protein into current diet plans, meals and discover tasty protein shake recipes.

*Based on AC Nielsen sales monitoring for 52 weeks ending February 23, 2008, DESIGNER WHEY brand is #1 in Unit Sales for high protein powder in US-FOOD for 148 weeks straight.

**The current recommended dietary guidelines and practices in the U.S. support the use of dietary protein at levels above 1.5 g/kg per day or .68g/lb body weight/day (A150 lb woman needs 102 grams of protein per day) during weight loss. - Layman, Donald K., Journal of the American College of Nutrition


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SOURCE DESIGNER WHEY
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