Navigation Links
DDB Worldwide and M/A/R/C Research Find in Time of Economic Crisis: Health Is the New Wealth, Survey Shows Empowering Patients Is Key to Influence
Date:4/6/2009

NEW YORK, April 6 /PRNewswire/ -- Against a background of economic uncertainty, people across the globe are beginning to feel vulnerable, not only in terms of their wealth but also their health, according to a study by DDB Health, the global healthcare practice of DDB Worldwide Communications Group Inc.

The study, recently conducted by DDB and M/A/R/C Research, both units of Omnicom Group Inc., compares perceptions about health among more than 1,800 consumers and physicians in 11 countries, including the US, Canada, Mexico, Brazil, UK, France, Germany, China, India, Australia and Singapore.

The research revealed that as household income decreases, the value people place on their health and the amount of time they spend thinking about it increase.

Indicating the world is turning its attention away from that which is beyond its control (the economy) to anything that is (mostly) controllable, 42% of those surveyed ranked health as a major preoccupation while 31% made "living without illness" their first health priority. Conversely, only 9% ranked "achieving my potential" as a priority.

"Recognizing they must be healthy in order to make things go their way again, people are regressing to the fundamental, specifically what they need and not necessarily what they want," Mark Goldstone, President, DDB Health Worldwide, said. "There are huge implications for both purchasing and motivation here."

Noted Maria Tender, DDB Director of Brand Planning, "Consumers are not going to be as motivated to take action based solely on higher-order/emotional end benefits in the pharmaceutical, or even in the well-being space. Today, more than ever, they will need to see tangible benefits ascribed to brands."

Click here for the Yellow Paper

Click here for the Methodology and Bios

About DDB Health Worldwide

DDB Health Worldwide is a network of more than 40 DDB offices around the world that offer a healthcare practice providing communications for all aspects of the specialist world of health and pharmaceuticals -- from medical education to TV commercials. DDB Health is part of DDB Worldwide Communications Group Inc.

About DDB

DDB Worldwide Communications Group Inc (www.ddb.com) is the largest consolidated advertising and marketing services global network in the world, according to Advertising Age. DDB also has been frequently ranked as the most awarded agency network in the world by Creativity magazine and The Gunn Report, among others. With more than 200 offices in over 90 countries, the DDB Group believes that creativity is the most powerful force in business, building enduring and powerful brand experiences that create TalkValue(TM), influence social communities and drive results. DDB Worldwide is part of Omnicom Group Inc. (NYSE: OMC). Worldwide Creative


'/>"/>
SOURCE DDB Health Worldwide
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Strativa Pharmaceuticals Acquires Worldwide Rights to Nascobal(R) (Cyanocobalamin, USP) Nasal Spray From QOL Medical
2. Ongoing worldwide shortage of medical isotopes could threaten patient care, says expert
3. USAID and Rotary Clubs Join to Provide Clean Water and Improved Sanitation Worldwide
4. New edition of the Tobacco Atlas catalogues catastrophic toll of tobacco worldwide
5. University of Kansas research finds human emotions hold sway over physical health worldwide
6. 56-Year-Old Grandmother Heads to Antarctica to Run Her Seventh Worldwide Marathon in Under a Year
7. Assurex Global Selects HTH Worldwide International Health Plans
8. Healthcare Businesswomens Association Names Johnson & Johnsons Alex Gorsky, Worldwide Chairman, Surgical Care, as the 2009 HBA Honorable Mentor
9. Otsuka America Pharmaceutical, Inc. and Otsuka Pharmaceutical Development & Commercialization, Inc. Announce Restructuring Changes Aimed at Growing Otsukas Pharmaceutical Business Worldwide
10. The Chopra Center Introduces Mind-body Health Programs for Spanish Speakers: Chopra en Espanol Connects Spanish Speakers Worldwide to Deepak Chopra and David Simons Global Message of Wellness
11. Nostrum Pharmaceuticals Obtains Worldwide Licensing Rights From IMTECH for Clinical Development of the Small Molecule Caerulomycin and Its Proprietary Derivatives for Their Novel Indication of Immunosuppression
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/26/2016)... ... May 26, 2016 , ... Connor Sports, ... as a partner for the Tamika Catchings Legacy Tour that will commemorate ... leader in hardwood basketball surfaces in all forms and levels of the game, Connor ...
(Date:5/26/2016)... ... May 26, 2016 , ... The Woodlands at ... offering a new model of care for living and healing, celebrated its grand opening, ... Life in a Real Home provided by Empowered Staff. , “This is an incredibly ...
(Date:5/26/2016)... ... May 26, 2016 , ... There are nearly 14.5 million people living ... survivors worldwide. On Sunday, June 5, 2016, communities around the world will gather to ... , National Cancer Survivors Day® is an annual worldwide Celebration of Life that ...
(Date:5/26/2016)... Somerset, N.J. (PRWEB) , ... May 26, 2016 ... ... advanced delivery technologies and development solutions for drugs, biologics, consumer health and global ... new sales office in Korea to support the company’s continued investment and strategic ...
(Date:5/26/2016)... (PRWEB) , ... May 26, 2016 , ... An April ... American families. , The 550 employees of Sun Health Senior Living (SHSL) ... Aetna that reduces their doctor and prescription copays for the year, while holding the ...
Breaking Medicine News(10 mins):
(Date:5/24/2016)... Los innovadores de COMBO[TM], ... introduce catéteres para la intervención de extremidades inferiores ... global especializada en el suministro de soluciones vasculares ... incluyendo productos para tratar la enfermedad arterial periférica. ... los dispositivos de primera entrada de la compañía ...
(Date:5/24/2016)... Dutch surgeons have launched a ground-breaking medical ... and treat patients on a global scale. Medical professionals from ... Asia and the US have already signed up for ... in a totally secure environment. Education  "Imagine ... together with a surgeon at Harvard to treat a bomb victim ...
(Date:5/23/2016)... , May 23, 2016 Global ... 163 pages, profiles 12 companies and the Paclitaxel analysis ... figures on the industry and its players. ... comprehensive in nature, details the current state of the ... including definitions, classifications, applications and industry chain structure. The ...
Breaking Medicine Technology: